Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página x
... Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint Role of Status Level and Gregariousness The Flow of Fashion Influence: A Summary XII. Public Affairs Leaders 271 Social Status and Public Affairs ...
... Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint Role of Status Level and Gregariousness The Flow of Fashion Influence: A Summary XII. Public Affairs Leaders 271 Social Status and Public Affairs ...
Página xi
... Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step ...
... Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step ...
Página xii
... Gregariousness, Social Status, "Importance" and Opinion Leadership (self-designated) 8. A Substantive Addendum: On Gregariousness, Anxiety and the Consumption of Popular-Fiction Bibliography 381 Index 394 The Field Study reported in the ...
... Gregariousness, Social Status, "Importance" and Opinion Leadership (self-designated) 8. A Substantive Addendum: On Gregariousness, Anxiety and the Consumption of Popular-Fiction Bibliography 381 Index 394 The Field Study reported in the ...
Página 87
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Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1966 |
Términos y frases comunes
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women