Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 62
Página ix
... Impact of Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
... Impact of Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
Página xii
... Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C. On Follow - up ...
... Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C. On Follow - up ...
Página xiii
... impact of personal influence . Through all the varying phases of analysis and writing the advice of C. Wright Mills was extremely valuable , often open- ing up completely new perspectives on the data . [ xiii ] For reading drafts of the ...
... impact of personal influence . Through all the varying phases of analysis and writing the advice of C. Wright Mills was extremely valuable , often open- ing up completely new perspectives on the data . [ xiii ] For reading drafts of the ...
Página 5
... impact analysis . " The problem is whether , under proper interviewing conditions , external factors such as advertising or another person's advice can be traced into a decision made by a particular respondent . Both authors of the ...
... impact analysis . " The problem is whether , under proper interviewing conditions , external factors such as advertising or another person's advice can be traced into a decision made by a particular respondent . Both authors of the ...
Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1964 |
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women