Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 62
Página x
... Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing ... Public Affairs Leaders 219 234 247 271 Age and the Flow of Influence The Joint Role of. Social Status and Public Affairs ...
... Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing ... Public Affairs Leaders 219 234 247 271 Age and the Flow of Influence The Joint Role of. Social Status and Public Affairs ...
Página xi
... Public Affairs : A Summary XIII . Movie Leaders " Youth Culture " : Movie Leadership and the Life - Cycle Movie Leadership and Gregariousness : A Special Case Shared Movie - Going and the Flow of Influence Age and the Flow of Influence ...
... Public Affairs : A Summary XIII . Movie Leaders " Youth Culture " : Movie Leadership and the Life - Cycle Movie Leadership and Gregariousness : A Special Case Shared Movie - Going and the Flow of Influence Age and the Flow of Influence ...
Página xxii
... public sphere . The " two - step flow of communication " means more than that interpersonal relations intervene in ... leaders " it raised the larger question of how to conceptualize the linkage between the media system and the social system ...
... public sphere . The " two - step flow of communication " means more than that interpersonal relations intervene in ... leaders " it raised the larger question of how to conceptualize the linkage between the media system and the social system ...
Página 2
... relations which existed between them . This is exactly the kind of ... public affairs were classified according to whether their influence had to do with " local " or " cosmopolitan " matters . It was found that the " cosmo- politan " leaders ...
... relations which existed between them . This is exactly the kind of ... public affairs were classified according to whether their influence had to do with " local " or " cosmopolitan " matters . It was found that the " cosmo- politan " leaders ...
Página 4
Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... public affairs which happened to be under dis- cussion at the time of the ...
Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... public affairs which happened to be under dis- cussion at the time of the ...
Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1964 |
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women