Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xix
... relative autonomy — the power of the reader . Various strands of postmodern scholarship have taken up this pursuit with only grudging acknowledgment of gratification stud- ies . With respect to the difference between them , one can say ...
... relative autonomy — the power of the reader . Various strands of postmodern scholarship have taken up this pursuit with only grudging acknowledgment of gratification stud- ies . With respect to the difference between them , one can say ...
Página 2
... relative position of different community members was to be ascertained by asking them about the kinds of inter- relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ; he asks ...
... relative position of different community members was to be ascertained by asking them about the kinds of inter- relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ; he asks ...
Página 7
... relatives 4. In The Language of Social Research . See previous footnote . 5. As a matter of fact , the present book as a whole is so much oriented toward the interests of social scientists that it seemed wise to point up its usefulness ...
... relatives 4. In The Language of Social Research . See previous footnote . 5. As a matter of fact , the present book as a whole is so much oriented toward the interests of social scientists that it seemed wise to point up its usefulness ...
Página 11
... relative status of the participants was , to what extent the conversations involved an exchange of factual information or opinion , and so on . See Berelson , Lazarsfeld and McPhee , Voting , op . cit . indeed provide supporting data ...
... relative status of the participants was , to what extent the conversations involved an exchange of factual information or opinion , and so on . See Berelson , Lazarsfeld and McPhee , Voting , op . cit . indeed provide supporting data ...
Página 22
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Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1964 |
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women