Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página x
... Social Status as Determinants of Gregariousness X. Marketing Leaders 234 Marketing Leadership and Social Status: A Horizontal Flow Pattern Life-Cycle Position and Marketing Leadership: "The Large-Family Wives" Gregariousness and ...
... Social Status as Determinants of Gregariousness X. Marketing Leaders 234 Marketing Leadership and Social Status: A Horizontal Flow Pattern Life-Cycle Position and Marketing Leadership: "The Large-Family Wives" Gregariousness and ...
Página xi
... Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step Flow of Communication 309 Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications ...
... Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step Flow of Communication 309 Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications ...
Página xii
... Social Status, "Importance" and Opinion Leadership (self-designated) 8. A Substantive Addendum: On Gregariousness, Anxiety and the Consumption of Popular-Fiction Bibliography 381 Index 394 The Field Study reported in the second part of ...
... Social Status, "Importance" and Opinion Leadership (self-designated) 8. A Substantive Addendum: On Gregariousness, Anxiety and the Consumption of Popular-Fiction Bibliography 381 Index 394 The Field Study reported in the second part of ...
Página 7
... social research had become so widespread that it had to be considered in connection with our approach. This required additional time. Stemming from a number of intellectual sources, the study of small groups had almost reached the status ...
... social research had become so widespread that it had to be considered in connection with our approach. This required additional time. Stemming from a number of intellectual sources, the study of small groups had almost reached the status ...
Página 39
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Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1966 |
Términos y frases comunes
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women