Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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... tend the scope of traditional communications research by taking into account some specific notions about the role of people . Behind the design of this study was the idea that per- sons , and especially opinion leaders , could be looked ...
... tend the scope of traditional communications research by taking into account some specific notions about the role of people . Behind the design of this study was the idea that per- sons , and especially opinion leaders , could be looked ...
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Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1964 |
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women