THREE IN ONE. You would undoubtedly find it an interesting study, if it were possible to catch a glimpse successively of the nearly 25,000 homes in Detroit and Michigan, wherein the DETROIT JOURNAL is found to be a daily necessity. Presuming that you are interested in advertising, we venture a suggestion in a business way. The 100,000 or more people who go to make up these homes are consumers; they make it a rule to buy where they can buy the cheapest; they have long since learned that it pays to read the advertising columns of their home paper. You are looking for customers. To this end allow us to submit a proposition: With the best article under the sun, with a large and attractive stock of goods, with a pleasant store and attentive clerks, with bargain prices, with all these, you still lack publicity. But the question of publicity is not all. his The medium for securing you the attention you desire, has much to do with the matter; an old advertiser summed up experience in the following: "The clean newspaper has in the long run, the most permanent patronage and circulation. The paper which goes into the homes and is read by the families, is the paper which counts its subscribers by the year, instead of depending on the fluctuating sales of the news companies, and it is, after all, the family newspaper which swings the power and pays the advertiser." But again, there are home papers and clean home papers; C. H. K. Curtis, proprietor of the Ladies' Home Journal, and, by the way, one of the largest and most successful advertisers in the country, makes a strong additional point: "To what do I chiefly attribute my success? Making a firstclass article and widely advertising it. Under those conditions any one can make a success. And I have observed that the evening paper is the best medium of advertising for this reason: A man buys a morning paper, reads. it hastily and leaves it at his office; an evening paper, however, he takes home, where he has more time to read it, and where, too, it is read by all the family." All these are found in the DETROIT JOURNAL-publicity, a clean home paper, and an evening paper-three in one. We most respectfully solicit your business. THE DETROIT JOURNAL CO. ASTRONOMICAL CALENDAR FOR 1891. ECLIPSES AND TRANSIT. Four eclipses will occur in the year 1891,-two each of the Sun and the Moon,-also I. Thursday, May 23, a total eclipse of the Moon, invisible on the American Conti- II. Saturday, June 6, an annular eclipse of the Sun, visible as a partial eclipse III. Sunday, November 15, a total eclipse of the Moon, visible in North and South America. The Moon enters the shadow at 5:03 A. M., Detroit time; total eclipse, 6:05; middle of eclipse, 6:47; total eclipse ends, 7:29; the Moon leaves the shadow, 8:31. The magnitude of the eclipse will be 1.393, on the Moon's diameter as 1. IV. Tuesday, December 1, a partial eclipse of the Sun, invisible in North America. V. Saturday, May 9, a transit of Mercury, invisible in North America, west of Maine and Quebec. Ingress, 6:22 P. M., Detroit time; egress, after sunset. LEGAL HOLIDAYS IN MICHIGAN, 1891. Thursday, Jan. 1-NEW YEAR'S DAY. Monday, Feb. 23 (the 22d being Sunday)-WASHINGTON'S BIRTHDAY. Saturday, July 4-INDEPENDENCE DAY. Thursday, Nov. 26-THANKSGIVING DAY. Friday, Dec. 25-CHRISTMAS DAY. SEASONS, 1890-91. lasts 92 days, 20 hours, 8 minutes. WINTER begins Dec. 21, 1890, 3:13 P. M.; lasts 89 days, 40 minutes. The tropical year is in length 365 days, 5 hours, and 55 minutes. |