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Do You Want a Stock proposition Offered

to You When Looking for

An Education? A recent announcement from a teacher of advertising that he is going to sell stock to promote his school is certainly "the limit.

The teacher evidently has become infatuated with the wall street game and wants to do a little business on the side with his students. There is only one class of people who take hold of such a proposition and if these people were to flash a bunch of the stock they bought, before the business man to whom

Some Things John D. Rockefeller Said to

The Reporters. If you would achieve success, compel men tu have confidence in you, not only because of your integrity but for your ability. That is what I have done ever since I started out with only $50.

My recipe to insure happiness: Do right.

Chicago is destined to become the greatest city in the world.

I wouldn't throw stones at anybody who earns an honest living. The men who take photographs of me are engaged in an honest vocation.

I don't think I had better discuss court inatters, but I want to say that I haven't an unkind feeling toward any human being in the world.

Opportunities for acquiring wealth or a simple competency are greater in this country than ever before.

The average citizen of today is enjoying the luxury of the rich man of yesterday. The average citizen of tomorrow will be enjoying the luxuries of the wealthy men of today.

Systematic saving and self-denial, with a good deal of hard work, is the foundation for every large fortune.

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Scientific Training Invaluable. The supreme gift of scientific training in method, declares W. Burton in his address to the Staffordshire pottery classes, is the power to see. “How many problems are there that present themselves to us every day in our businesses that really disappear are no longer problems if we once see them clearly. The commercial organizer of a business has two problems always facing him, first, the economical production of his goods, and, second, the disposal of these in the market. A scientific training, in so far as it gives knowledge tending to the solution of these problems, is of direct value to the commercial side of business. Many problems can be solved only by scientific methods. But manufacturers should not look for immediate results from the employment of a trained man. Remember, he must have time to apply his science to your industry. He must have time for experiment, and must be given both leisure and fullest opportunity to follow out these lines of prolonged and systematic investigation, on which alone scientific knowledge has been built."

they apply for a position, it would be a great boon for the employer, and help him instantly to judge such an employe's mental qualifications.

It is time for the publications that boast of omitting stock propositions from their pages, to wake up and observe what is being done under

with their advertising space.

There is one advantage, however, in this stock proposition. It enables the business man who employs advertising service to judge the mind capacity of the man who swallows the hait.

Smile and take your medicine-don't get grouchy-it might have been a heap worse, and anyway you'll get well. Cheerfulness is contagious and makes for happiness. Misery does love company-chrorful company. There are those who wouldn't recognize the word enjoyment if they met it in the road—who scowl at fate and are miserable from preference, to whom a smile may bring a message of good

Cover

Success comes oftenest to the men of the keen eyes and the steady hands. Some of us

are able to see opportunities, and others have the nerve to grasp them when they are pointed out by the men who see them. But it is rarely that the seeing eye and the hand to seize and hold are united in the same person. When that happens, success is assured in advance.-Railroad

can

Promotres of Disturbance, Disorder and Catch Phrases For Advertisers. Destruction.

Come early for these curtains. **There are persons who constantly clamor. Prices in wool taken a tumble. They complain of oppression, speculation and Rare values in skirts and coats. the pernicious influence of accumulated

Never such values in furniture. wealth. They cry out loudly against all banks Astounding waist and suit sale. and corporations and all the means by which Right kinds of clothing for boys. small capitals become united in order to pro- Such an avalanche of price cuts. duce important and beneficial results. They Good savings on good furniture. carry on a mad hostility against all established

An opportunity sale of Cluny lace. institutions. They would choke up the foun- Savings on household necessities. tains of industry and dry all its streams. In Unusual values in linen room. a country of unbounded liberty they clamor Rich cut glass for June weddings. against oppression. In a country of perfect Dress goods and silks slaughtered. equality they would move heaven and earth Delightful glove bargains Tuesday. against privilege and monopoly. In a coun- Profits shaved to the quick in staples. try where property is more equally divided Prices talk here Monday and Tuesday. than anywhere else they rend the air with Fruitful, fleeting Friday only bargains. shouting of agrarian doctrines. In a country Bargain snaps in the juvenile section. where the wages of labor are high beyond all Fashion leaders for women's wearables. parallel they would teach the laborer that he Note these exceptional furniture values. is but an oppressed slave. Sir, what

Great sale of women's and girls' apparel. such men want? What do they mean? They Come and see these exquisite white goods. can want nothing, sir, but to enjoy the fruits The housefurnishing sale you've waited for. of other men's labor. They can mean nothing

Here's a whirlwind value in bleached cotton. but disturbance and disorder, the diffusion of An early morning rally to the boot section. corrupt principles and the destruction of the Unmatchable apparel values for everybody. moral sentiments and moral habits of society. Magnificent array of special silk bargains. A licentiousness of feeling and of action is

Pretty undermuslins at special prices. sometimes produced by prosperity itself. Men Sacrifice sale of carpets, rugs, and linoleums. cannot always resist the temptation to which The finest bargains of the season in white they are exposed by the very abundance of waists. the bounties of Providence and the very hap

Children's dresses in handsome style variety. piness of their own condition.”—Daniel Web- Ribbons will take wings to themselves today. ster.

Extra special bargain in men's fur felt fedoras. "He has achieved success who has lived well, These prices actually shout their economy. laughed often, and loved much; who has gained

Sweeping reductions on all ladies' outer garthe respect of intelligent men and the love of ments. little children; who has filled his niche and ac- The garment department should be visited this complished his task; who has left the world week. better than he found it, whether by an improved

Santa Fe Advertising. poppy, a perfect poem, or a rescued soul; who

The question is often asked how a railroad has never lacked appreciation of earth's beauty

system is advertised and how much it costs. or failed to express it; who has always looked

The question is answered by W. H. Simpson, for the best in others and given the best he had;

general advertising agent of the Santa Fe. In whose life was an inspiration, whose memory a

reply to what is done with the appropriation benediction."

of $400,000, Mr. Simpson states that $175,000 "Remember that money is of a prolific gener- is spent with newspapers on the Santa Fe ating nature. Money can beget money, and its lines and $65,000 with newspapers in the Midoffspring can beget more, and so on. Five shil- dle, Eastern and Southern States. Magazines lings turned in six, turned again it is seven and and illustrated weeklies get approximately three pence, and so on till it becomes an hun- $25,000, theater programs $3,500, billboards dred pounds. The more there is of it, the more $3,000, and every month 110,000 system time it produces every turning, so that the profits rise card folders are distributed at an annual exquicker and quicker. He that kills a breeding pense of $30,000. This year the company will sow destroys all her offspring to the thousandth print thirty different books, pamphlets and generation. He that murders a crown destroys folders, including 1,200,000 copies of a newsall that it might have produced, and even scores paper, at an expense of $35,000.—Galveston, of pounds." -Benjamin Franklin,

Tex., Tribune.

are

Can You Catch A Mail Bag?

Men Who Should Know. The government wants a device for delivering A young Wall street broker who has been mail-bags from swift trains without injury to the spoken of as “the new wizard of finance," Otto mail. “A big fortune awaits the inventor of such

II. Kahn, recently has received the credit of placa scheme," says the Second Assistant Postmaster- ing a $50,000,000 issue of Pennsylvania railroad General. A substitute for twine in wrapping the

bonds on the Paris bourse. In financial circles mail will also enrich the one who is ingenious

this is considered a great achievement, many havenough to devise such a thing.

ing tried and failed to accomplish it. A few days

ago he was called before the interstate commerce Men with brains have been experimenting for

commission and surprised its members with his years to solve the problem of how mail-bags shall

knowledge of railroad and financial affairs. Mr. be received from trains running at sixty miles an

Kahn is 39 years old. hour. Every day thousands of mail-sacks

"A man who does thinge" is the description of thrown from such trains on to the platforms of

Charles S. Mellen, the presiding genius of the stations where it is impossible to make stops. New York, New Haven & Hartford railroad comThe mail-bags are not infrequently forced under

pany.

He took into the east western methods. the wheels of the fast-flying train by suction or

He spent money for new engines, new cars, new the wind, ground to pieces, and the mail that is

and up-to-date equipment in a way that made not entirely destroyed scattered broadcast. At

the staid and dignified directors gasp and get red the best the mail-bags get the roughest kind of

in the face. But a short time after he had been at handling and much of the mail becomes damaged. the helm the earnings began to increase. Now The government has been for years hunting in

they tell him to spend all the money he suggests vain for a practical device for catching these fly

should be spent. Ilis railroad gospel is, "Good ing mail-bags. A simple hook device has for

dividends, and, in return, the best service to make many years been in use whereby the mail-bags

these possible.' are taken aboard a fast train without injury. A

Theodore S. Wilkinson, planter, patriot, arisscheme just the reverse has been experimented

tocrat, ex-congressman, ex-collector of the port, with for delivering them, but unsuccessfully, the

and prospective governor of Louisiana, long has momentum gained in discharging a 200-pound been considered an authority on the subject of bag being too great to be withstood by a device

reclamation and drainage of land. One of his of this kind. So the government is willing to pay most notable achievements was during the present a big price for the use of a patent which solves

year when a great crevasse in the levee below this problem.

New Orleans was closed. At that time he had a The post-office authorities are also looking out · narrow escape for his life, falling into the curfor a good substitute for jute twine. In every rent from a barge. He was taken from the water post-office of the country letters are wrapped up in an unconscious condition, but was at work and tied with twine on being made ready for de- again the next morning. livery. The government has to pay out hundreds Edward B. Moore. assistant commissioner of of thousands of dollars a year for this cord. All patents, was a page in the United States senate kinds of substitutes have been offered, but none when he was a boy. He is a former newspaper have proved entirely satisfactory. A great many man of Washington, D. C.-Ex. inventors have made devices for bundling up the letters, but they have all failed before the test of

An old bachelor bought a pair of socks, to quickly untying them. A good fastener which

which he found attached the following note: can be disposed of instantly, and at a cost less

“I am a young lady of twenty, and would like than twine, will be worth a million to the in

to correspond with a bachelor with a view to ventor. Whatever this device may be, it will have

matrimony." The name and address were given. to be of stuff that can be severed as quickly as a

The bachelor wrote, and in a few days got this snap of the scissors on twine, for time in the

reply: handling of mail counts.

"Vamma was married twenty years ago.

Evi

dently the merchant of whom you bought those “Labor is health—the life that is not busy is

socks did not advertise, or he would have sold not wholesome-idleness saps the power of as

them long ago. My mother handed me your letpiration, attempt and achievement, and causes

ter and said possibly I might suit. I am eightthem to rot. Get busy-somet

Get busy-something to do puts you on good terms with yourself and the world. Habitual leisure is inherent laziness, and a "He who exercises government by means of source of evil, always-inactivity means stag- his virtue may be compared to the north pole nation, and stagnation means decay.

star, and all the other stars turn towards it."

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een."

A Visit To Ant Town. Go to the ant thou sluggard, consider her ways and be wise."-Prov. vi. 6. If you could only reduce yourself to the cabbages and other garden plants. The way that size of an ant, and then pay a visit to one of they are milked is as follows: One of the milktheir cities, you would be amazed at what you men of Ant-town puts the little cow into position saw. As you wandered through the numerous and then begins to thump him on the back. This streets that ramify the ant hill, you would no- causes two large drops of a sweet fluid known tice that though there are thousands of small as “honey-dew” to exude through two small ants running in every direction, they are all busy openings in the cow; these the ant takes and carat some special work, and all working for the ries them into the town to give to his customers. common good of the town. You would find These cows are well treated and seem to have incubators where the eggs are hatched, nurseries no objection to being milked as some of our where the babies are washed and fed, storehouses

cows do. for storing grain and other seeds, bedrooms, liv- In the autumn these little ant-cows lay their ing rooms, gardens for growing small mush- eggs on the stems of small plants but in order rooms and grain, cattle-pens where their cows that wet weather will not spoil them, the ants are kept handy for milking and so on.

take them off the plants and store them safely You find that the queen ant laid the eggs, inside the town, where they are carefully looked others took care of them, some washed and fed after. the babies, others brought up the cows and In spring the young cows are taken out and milked them and took the milk into the dairy, placed on some plant, and in order to keep them some collected food, others acted as soldiers and from straying the ants build a little wall of dirt guarded the city. Many acted as servants in all around them and keep the cows in the cowwaiting to the queen and her visitors, while do- pens. ing the dirty work, would be seen the numerous

Catching Slaves in Ant-Town. black slaves.

Many ants keep a large number of slaves to The eggs are laid in small chambers and are

work for them and they are usually well treated. moved from place to place according to the heat

When a number of slaves is wanted a large or damp. Every now and then the ants in charge phalanx of warriors makes a raid. When the of them lick them all over, and this is said to

scouts have found a town of slave ants, the athelp the young ant inside the tiny egg.

tacking party creep quietly round and then make When the babies are hatched they are taken

a rush among the inhabitants, and after a severe by the nurses into other chambers, where they fight the hapless slaves are dragged back against are washed and fed with the greatest care. their will to work for their captors. Many of Should any danger approach the nursery, the

the slaves are made to do all the work, even to babies are picked up and hurried off to places feeding and washing their captors, and in some of safety. When on the Alps at the back of

cases the captors get so helpless by being waited Canterbury, I have often pullerl up large s: **** on so much, that if their slaves are taken away under which the ants in New Zealand live, and

they are unable to feed themselves and will die watched with interest the haste with which the

of hunger and thirst, even with the food close young ones are picked up and hidden.

by them. Besides the numerous ants that remain inside

The Art of War in Ant-Town. to keep the town tidy, there are many who spend their time in scouring the country and bring in

Ants seldom attack in small numbers, but nearsects, grubs, caterpillars, leaves, etc., for the sus

lv always in countless thousands, and in long tenance of the town. Their cities are often a

columns they march forward through the forest. yard across the foot and built to a height of sev

They fight for several reasons; sometimes to caperal feet and the little hill is simply riddled with

ture slaves, often to collect a large quantity of tunnels and small chambers. Some ant hills have

food in the shape of insects, etc., and sometimes been known to extend for 100 square yards and

to pay off old scores. three or four feet in height.

The most common expeditions are for food Cow-Milking in Ant Town.

and this is obtained by making a triumphal march

through the forest and attacking and killing In many ant-towns a large number of ant- every small animal they can find. cows are kept in paddocks, just handy, and these These large armies are dreaded by all the antiny animals supply the town with milk. These ila's from the largest to the smallest, and as little milk-suppliers are really aphids, very muc! they approach the whole animal world is set in the same as the small insects so common on our motion. The birds and larger animals move clear of their track, while the spiders, beetles and numerous wingless insect larvae try to hide away under stones, etc.

However, there is no escape if they remain in the line of march, every hole and cranny is searched and the hapless insects are dragged out and butchered. If a large insect is encountered, four or five ants attack him at once; one goes to one side and one the other, and these hold the insect so that it cannot move, a third may go in front and keep the insect's attention by teasing it; then a fourth climbs on the insect's back and with its powerful jaws soon saws the head off. The beetle is then turned over on its back and several ants drag it back to town.

If this army approaches a house or shed all mice, lizards, rats and vermin of all kinds escape out of the house by the nearest way, and even man is unable to stand against them for they make their jaws meet in his flesh and then sting with all their might.

Some ants instead of marching out in the open build long tunnels to their battlefield, and so approach their enemies by aid of these trenches.

When fighting many of them keep dancing
about so as to prevent their enemies from biting
them, and they willingly die for the good of the
cause.

Agriculture in Ant-Town.
It is well known to scientists that when a seed
sprouts the starch in it is turned into sugar. The
ants want sugar for food so they collect a large
number of seeds and then put them into a moist
chamber to germinate. When this takes place
and the starch is turned to sugar the ants then
bite off the young shoots and use the sugar in
the seed for food.

Others pack damp leaves in a chamber and
let them go mouldy, and they always seem to
keep the proper mould and weed out the others
and when the mould fruits it is picked and used
for food. There are many other things I could
tell you about these busy little citizens but space
forbids, so I will close by asking you to take the
advice of the Wise Man, and learn from these
queer little creatures how to use up your time
to the best advantage.-The Express, Christ-
church, N. Z.

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Advertising Opportunities.

Scraps From The Mitchell Philosophy "We are supposed," said a Globe-trotter, Some of the experiences and observations of "to be the greatest advertising nation in the this man of money have their bearing upon the world. We don't half realize, though, the ad- life of the young men of today. It is only a trite vertising opportunities of our dining cars. repetition to say that from the first money he ever

“I lunched and dined on the diner last earned he saved a considerable portion. But why month in coming from Marseilles to Paris. he saved has significance. Ads were everywhere. I was amazed.

"Why did you save?" I asked him, bluntly. "I ordered with my dinner a bottle of min- “Because you liked to possess money?". eral water and a bottle of champagne. Well, “Never. I never saved a dollar which I was on the mineral water bottle was pasted a label not prompted to save as a matter of common extolling the beauties of the Tunisia Palace so::se. If a man assumes the duty of working, he Hotel, in Tunis, while the champagne bottle cannot shirk the responsibility of saving. He has was labeled with an ardent puff of the Hotel not worked sanely if he has not saved a fair perTimeo, in Taormina.

centage of his earnings. "My roll was in a paper envelope contain- “For he must spend a fair percentage of that ing an advertisement of the coming motor which he earns. The 'best citizen' cannot be measraces at Vlonte Carlo. Stamped on my glass ured by what he saves, regardless of his duty to was a recommendation of a dentifrice made spend. But he owes himself, his family, his by the Benedictine monks. My plate's sur- friends, and the community in which he lives a face was quite covered with a picture of the sane measure of saving.” Nice Casino.

Long ho'irs of labor, simple living, and sound, “So it went on. Every plate, every glass, sufficient sleep hurt no healthy man, is in the every bottle, the napkins, the salt-cellars, the Mitchell philosophy. salad-bowls - all contained advertisements. To do a man's work in the shortest day posAnd the walls of the car were covered with sible should be the young man's aim. Then let advertisements, as the walls of our street cars him learn to do more than the one task that is are.

set before him. This is education and growth. "Altogether, it was amusing to read these This is a move toward success." various ads while one ate. Why, then, have we, so wide-awake usually, failed to realize The most exasperating thing in dealing with a the advertising possibilities of the diner?"- fool is his serene unconsciousness of being one.

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