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Do You Want a Stock proposition Offered
to You When Looking for
An Education? A recent announcement from a teacher of advertising that he is going to sell stock to promote his school is certainly "the limit.'
The teacher evidently has become infatuated with the wall street game and wants to do a little business on the side with his students. There is only one class of people who take hold of such a proposition and if these people were to flash a bunch of the stock they bought, before the business man to whom
Some Things John D. Rockefeller Said to
The Reporters. If you would achieve success, compel men tu have confidence in you, not only because of your integrity but for your ability. That is what I have done ever since I started out with only $50.
My recipe to insure happiness: Do right.
Chicago is destined to become the greatest city in the world.
I wouldn't throw stones at anybody who earns an honest living. The men who take photographs of me are engaged in an honest vocation.
I don't think I had better discuss court matters, but I want to say that I haven't an unkind feeling toward any human being in the world.
Opportunities for acquiring wealth or a simple competency are greater in this country than ever before.
The average citizen of today is enjoying the luxury of the rich man of yesterday. The average citizen of tomorrow will be enjoying the luxuries of the wealthy men of today.
Systematic saving and self-denial, with a good deal of hard work, is the foundation for every large fortune.
GUARANTEE OF To Receive Year after Year
tions for prospective Hedentor lowest tuition rates a . The beautitul gew Powell Building, and what it means to investors and students
10 % 25%
Scientific Training Invaluable. The supreme gift of scientific training in method, declares W. Burton in his address to the Staffordshire pottery classes, is the power to see. “How many problems are there that present themselves to us every day in our businesses that really
disappear are no longer problems if we once see The above illustration is an exact reproduction of two circulars sent out by a teacher to induce
them clearly. The commercial organizer of a his prospective students to play the stock game. business has two problems always facing hiin,
first, the economical production of his goods, and, they apply for a position, it would be a great
second, the disposal of these in the market. A boon for the employer, and help him instantly
scientific training, in so far as it gives knowledge to judge such an employe's mental qualifica- tending to the solution of these problems, is of tions.
direct value to the commercial side of business. It is time for the publications that boast
Many problems can be solved only by scientific of omitting stock propositions from their
methods. But manufacturers should not look for pages, to wake up and observe what is being
immediate results from the employment of a done under with their advertising
trained man. Remember, he must have time to space.
apply his science to your industry. He must have There is one advantage, however, in this
time for experiment, and must be given both leisstock proposition. It enables the business man
ure and fullest opportunity to follow out these who employs advertising service to judge the
lines of prolonged and systematic investigation, mind capacity of the man who swallows the
on which alone scientific knowledge has been hait.
built." Smile and take your medicine-don't get grouchy-it might have been a heap worse, and Success comes oftenest to the men of the keen anyway you'll get well. Cheerfulness is conta
eyes and the steady hands. Some of us are able gious and makes for happiness. Misery does to see opportunities, and others have the nerve love company-corful company. There are to grasp them when they are pointed out by those who wouldn't recognize the word enjoy- the men who see them. But it is rarely that ment if they met it in the road—who scowl at the seeing eye and the hand to seize and hold fate and are miserable from preference, to are united in the same person. When that hapwhom a smile may bring a message of good pens, success is assured in advance.-Railroad cheer. Be a beaming sun, and shine!"
Promotres of Disturbance, Disorder and Catch Phrases For Advertisers.
Come early for these curtains.
Never such values in furniture. wealth. They cry out loudly against all banks Astounding waist and suit sale. and corporations and all the means by which Right kinds of clothing for boys. small capitals become united in order to pro- Such an avalanche of price cuts. duce important and beneficial results. They Good savings on good furniture. carry on a mad hostility against all established An opportunity sale of Cluny lace. institutions. They would choke up the foun- Savings on household necessities. tains of industry and dry all its streams. In Unusual values in linen room. a country of unbounded liberty they clamor Rich cut glass for June weddings. against oppression. In a country of perfect Dress goods and silks slaughtered. equality they would move heaven and earth Delightful glove bargains Tuesday. against privilege and monopoly. In a coun- Profits shaved to the quick in staples. try where property is more equally divided Prices talk here Monday and Tuesday. than anywhere else they rend the air with Fruitful, fleeting Friday only bargains. shouting of agrarian doctrines. In a country Bargain snaps in the juvenile section. where the wages of labor are high beyond all Fashion leaders for women's wearables. parallel they would teach the laborer that he Note these exceptional furniture values. is but an oppressed slave. Sir, what
Great sale of women's and girls' apparel. such men want? What do they mean? They Come and see these exquisite white goods. can want nothing, sir, but to enjoy the fruits The housefurnishing sale you've waited for.
. of other men's labor. They can mean nothing
Here's a whirlwind value in bleached cotton. but disturbance and disorder, the diffusion of An early morning rally to the boot section. corrupt principles and the destruction of the Unmatchable apparel values for everybody. moral sentiments and moral habits of society.
Magnificent array of special silk bargains. A licentiousness of feeling and of action is Pretty, undermuslins at special prices. sometimes produced by prosperity itself. Men Sacrifice sale of carpets, rugs, and linoleums. cannot always resist the temptation to which
The finest bargains of the season in white they are exposed by the very abundance of waists. the bounties of Providence and the very hap
Children's dresses in handsome style variety. piness of their own condition.”—Daniel Web- Ribbons will take wings to themselves today. ster.
Extra special bargain in men's fur felt fedoras. "He has achieved success who has lived well,
These prices actually shout their economy. laughed often, and loved much; who has gained Sweeping reductions on all ladies' outer garthe respect of intelligent men and the love of ments. little children; who has filled his niche and ac
The garment department should be visited this complished his task; who has left the world week. better than he found it, whether by an improved
Santa Fe Advertising. poppy, perfect poem, or a rescued soul; who
The question is often asked how a railroad has never lacked appreciation of earth's beauty
system is advertised and how much it costs. or failed to express it; who has always looked
The question is answered by W. H. Simpson, for the best in others and given the best he had; whose life was an inspiration, whose memory a
general advertising agent of the Santa Fe. In
reply to what is done with the appropriation benediction."
of $400,000, Mr. Simpson states that $175,000 "Remember that money is of a prolific gener- is spent with newspapers on the Santa Fe ating nature. Money can beget money, and its lines and $65,000 with newspapers in the Midoffspring can beget more, and so on. Five shil- dle, Eastern and Southern States. Magazines lings turned in six, turned again it is seven and and illustrated weeklies get approximately three pence, and so on till it becomes an hun- $25,000, theater programs $3,500, billboards dred pounds. The more there is of it, the more $3,000, and every month 110,000 system time it produces every turning, so that the profits rise card folders are distributed at an annual exquicker and quicker. He that kills a breeding pense of $30,000. This year the company will sow destroys all her offspring to the thousandth print thirty different books, pamphlets and generation. He that murders a crown destroys folders, including 1,200,000 copies of a newsall that it might have produced, and even scores paper, at an expense of $35,000.-Galveston, of pounds."-Benjamin Franklin.
Can You Catch A Mail Bag? The government wants a device for delivering mail-bags from swift trains without injury to the mail. “A big fortune awaits the inventor of such a scheme," says the Second Assistant PostmasterGeneral. A substitute for twine in wrapping the mail will also enrich the one who is ingenious enough to devise such a thing.
Men with brains have been experimenting for years to solve the problem of how mail-bags shall be received from trains running at sixty miles an hour. Every day thousands of mail-sacks are thrown from such trains on to the platforms of stations where it is impossible to make stops. The mail-bags are not infrequently forced under the wheels of the fast-flying train by suction or the wind, ground to pieces, and the mail that is not entirely destroyed scattered broadcast. At the best the mail-bags get the roughest kind of handling and much of the mail becomes damaged. The government has been for years hunting in vain for a practical device for catching these flying mail-bags. A simple hook device has for many years been in use whereby the mail-bags are taken aboard a fast train without injury. A scheme just the reverse has been experimented with for delivering them, but unsuccessfully, the momentum gained in discharging a 200-pound bag being too great to be withstood by a device of this kind. So the government is willing to pay a big price for the use of a patent which solves this problem.
The post-office authorities are also looking out for a good substitute for jute twine. In every post-office of the country letters are wrapped up and tied with twine on being made ready for delivery. The government has to pay out hundreds of thousands of dollars a year for this cord. All kinds of substitutes have been offered, but none have proved entirely satisfactory. A great many inventors have made devices for bundling up the letters, but they have all failed before the test of quickly untying them. A good fastener which can be disposed of instantly, and at a cost less than twine, will be worth a million to the inventor. Whatever this device may be, it will have to be of stuff that can be severed as quickly as a snap of the scissors on twine, for time in the handling of mail counts.
Men Who Should Know. A young Wall street broker who has been spoken of as “the new wizard of finance," Otto H. Kahn, recently has received the credit of placing a $50,000,000 issue of Pennsylvania railroad bonds on the Paris bourse. In financial circles this is considered a great achievement, many having tried and failed to accomplish it. A few day's ago he was called before the interstate commerce commission and surprised its members with his knowledge of railroad and financial affairs. Mr. Kahn is 39 years old.
"A man who does thinge" is the description of Charles S. Mellen, the presiding genius of the New York, New Haven & Hartford railroad company. He took into the east western methods. He spent money for new engines, new cars, new and up-to-date equipment in a way that made the staid and dignified directors gasp and get red in the face. But a short time after he had been at the helm the earnings began to increase. Now they tell him to spend all the money he suggests should be spent. His railroad gospel is, "Good dividends, and, in return, the best service to make these possible.'
Theodore S. Wilkinson, planter, patriot, aristocrat, ex-congressman, ex-collector of the port, and prospective governor of Louisiana, long has been considered an authority on the subject of reclamation and drainage of land. One of his most notable achievements was during the present year when a great crevasse in the levee below New Orleans was closed. At that time he had a · narrow escape for his life, falling into the current from a barge. He was taken from the water in an unconscious condition, but was at work again the next morning.
Edward B. Moore, assistant commissioner of patents, was a page in the United States senate when he was a boy. He is a former newspaper man of Washington, D. C.-Ex.
An old bachelor bought a pair of socks, to which he found attached the following note:
“I am a young lady of twenty, and would like to correspond with a bachelor with a view to matrimony." The name and address were given.
The bachelor wrote, and in a few days got this reply:
"Vamma was married twenty years ago. Evidently the merchant of whom you bought those socks did not advertise, or he would have sold them long ago. My mother handed me your letter and said possibly I might suit. I am eighteen."
“He who exercises government by means of his virtue may be compared to the north pole star, and all the other stars turn towards it.”
A Visit To Ant Town. “Go to the ant thou sluggard, consider her ways and be wise.”—Prov. vi. 6. If you could only reduce yourself to the cabbages and other garden plants. The way that size of an ant, and then pay a visit to one of they are milked is as follows: One of the milktheir cities, you would be amazed at what you men of Ant-town puts the little cow into position saw'. As you wandered through the numerous and then begins to thump him on the back. This streets that ramify the ant hill, you would no- causes two large drops of a sweet fluid known tice that though there are thousands of small as "honey-dew" to exude through two small ants running in every direction, they are all busy openings in the cow; these the ant takes and carat some special work, and all working for the ries them into the town to give to his customers. common good of the town. You would find These cows are well treated and seem to have incubators where the eggs are hatched, nurseries no objection to being milked as some of our where the babies are washed and fed, storehouses cows do. for storing grain and other seeds, bedrooms, liv- In the autumn these little ant-cows lay their ing rooms, gardens for growing small mush- eggs on the stems of small plants but in order rooms and grain, cattle-pens where their cows that wet weather will not spoil them, the ants are kept handy for milking and so on.
take them off the plants and store them safely You find that the queen ant laid the eggs, inside the town, where they are carefully looked others took care of them, some washed and fed after. the babies, others brought up the cows and In spring the young cows are taken out and milked them and took the milk into the dairy, placed on some plant, and in order to keep them some collected food, others acted as soldiers and from straying the ants build a little wall of dirt guarded the city. Many acted as servants in all around them and keep the cows in the cowwaiting to the queen and her visitors, while do- pens. ing the dirty work, would be seen the numerous
Catching Slaves in Ant-Town. black slaves.
Many ants keep a large number of slaves to The eggs are laid in small chambers and are
work for them and they are usually well treated. moved from place to place according to the heat When a number of slaves is wanted a large or damp. Every now and then the ants in charge phalanx of warriors makes a raid. When the of them lick them all over, and this is said to
scouts have found a town of slave ants, the athelp the young ant inside the tiny egg.
tacking party creep quietly round and then make When the babies are hatched they are taken
a rush among the inhabitants, and after a severe by the nurses into other chambers, where they fight the hapless slaves are dragged back against are washed and fed with the greatest care. their will to work for their captors. Many of Should any danger approach the nursery, the the slaves are made to do all the work, even to babies are picked up and hurried off to places feeding and washing their captors, and in some of safety. When on the Alps at the back of
cases the captors get so helpless by being waited Canterbury, I have often pulled up large stes
on so much, that if their slaves are taken away under which the ants in New Zealand live, and
they are unable to feed themselves and will die watched with interest the haste with which the
of hunger and thirst, even with the food close young ones are picked up and hidden.
by them. Besides the numerous ants that remain inside
The Art of War in Ant-Town. to keep the town tidy, there are many who spend their time in scouring the country and bring in
Ants seldom attack in small numbers, but nearsects, grubs, caterpillars, leaves, etc., for the sus
ly always in countless thousands, and in long tenance of the town. Their cities are often a
columns they march forward through the forest. yard across the foot and built to a height of sev
They fight for several reasons; sometimes to caperal feet and the little hill is simply riddled with
ture slaves, often to collect a large quantity of tunnels and small chambers. Some ant hills have
food in the shape of insects, etc., and sometimes been known to extend for 100 square yards and
to pay off old scores. three or four feet in height.
The most common expeditions are for food
and this is obtained by making a triumphal march Cow-Milking in Ant Town.
through the forest and attacking and killing In many ant-towns a large number of ant- every small animal they can find. cows are kept in paddocks, just handy, and these These large armies are dreaded by all the antiny animals supply the town with milk. These :la's from the largest to the smallest, and as little milk-suppliers are really aphids, very much they approach the whole animal world is set in the same as the small insects so common on our motion. The birds and larger animals move clear of their track, while the spiders, beetles and numerous wingless insect larvae try to hide away under stones, etc.
However, there is no escape if they remain in the line of march, every hole and cranny is searched and the hapless insects are dragged out and butchered. If a large insect is encountered, four or five ants attack him at once; one goes to one side and one the other, and these hold the insect so that it cannot move, a third may go in front and keep the insect's attention by teasing it; then a fourth climbs on the insect's back and with its powerful jaws soon saws the head off. The beetle is then turned over on its back and several ants drag it back to town.
If this army approaches a house or shed all mice, lizards, rats and vermin of all kinds escape out of the house by the nearest way, and even man is unable to stand against them for they make their jaws meet in his flesh and then sting with all their might.
Some ants instead of marching out in the open build long tunnels to their battlefield, and so approach their enemies by aid of these trenches.
When fighting many of them keep dancing about so as to prevent their enemies from biting them, and they willingly die for the good of the cause.
Agriculture in Ant-Town. It is well known to scientists that when a seed sprouts the starch in it is turned into sugar. The ants want sugar for food so they collect a large number of seeds and then put them into a moist chamber to germinate. When this takes place and the starch is turned to sugar the ants then bite off the young shoots and use the sugar in the seed for food.
Others pack damp leaves in a chamber and let them go mouldy, and they always seem to keep the proper mould and weed out the others and when the mould fruits it is picked and used for food. There are many other things I could tell you about these busy little citizens but space forbids, so I will close by asking you to take the advice of the Wise Man, and learn from these queer little creatures how to use up your time to the best advantage.—The Express, Christchurch, N. Z.
Scraps From The Mitchell Philosophy "We are supposed," said a Globe-trotter, Some of the experiences and observations of "to be the greatest advertising nation in the this man of money have their bearing upon the world. We don't half realize, though, the ad- life of the young men of today. It is only a trite vertising opportunities of our dining cars. repetition to say that from the first money he ever
“I lunched and dined on the diner last earned he saved a considerable portion. But why month in coming from Marseilles to Paris. he saved has significance. Ads were everywhere. I was amazed.
"Why did you save?" I asked him, bluntly. “I ordered with my dinner a bottle of min- "Because you liked to possess money?" eral water and a bottle of champagne. Well, “Never. I never saved a dollar which I was on the mineral water bottle was pasted a label not prompted to save as a matter of common extolling the beauties of the Tunisia Palace so::se. If a man assumes the duty of working, he Hotel, in Tunis, while the champagne bottle cannot shirk the responsibility of saving. He has was labeled with an ardent puff of the Hotel not worked sanely if he has not saved a fair perTimeo, in Taormina.
centage of his earnings. "My roll was in a paper envelope contain- “For he must spend a fair percentage of that ing an advertisement of the coming motor which he earns. The best citizen' cannot be measraces at Monte Carlo. Stamped on my glass ured by what he saves, regardless of his duty to was a recommendation of a dentifrice made spend. But he owes himself, his family, his by the Benedictine monks. My plate's sur- friends, and the community in which he lives a face was quite covered with a picture of the sane measure of saving.” Nice Casino.
Long hours of labor, simple living, and sound, "So it went on. Every plate, every glass, sufficient sleep hurt no healthy man, is in the every bottle, the napkins, the salt-cellars, the Mitchell philosophy. salad-bowls -- all contained
contained advertisements. To do a man's work in the shortest day posAnd the walls of the car were covered with sible should be the young man's aim. Then let advertisements, as the walls of our street cars him learn to do more than the one task that is are.
set before him. This is education and growth. “Altogether, it was amusing to read these This is a move toward success.” various ads while one ate. Why, then, have we, so wide-awake usually, failed to realize The most exasperating thing in dealing with a the advertising possibilities of the diner?”– fool is his serene unconsciousness of being one. Philadelphia Bulletin.