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Arguments for Business Men Who Want to Make
Their Advertising Bring More Results In this Department will be given the Best and Strongest Arguments to Help the
Merchants in their Advertising and Form Letters See our stock of wall paper fly. Blown along newness in silks you want, at less than you have by low prices, beauty and quality! Fine goods usually to pay.
, at reasonable prices never stay with us long, so Silks are always beautiful. Even in its raw that we never have any old-style paper to show state, the soft lustre of silk is exquisite. The you. Everything is in the newest design, colors, wonderfully dextrous manner in which the arttints and shades, and will decorate your room ist-weavers turn and twist the long, glistening without further embellishment.
threads into rich lengths and widths for milady's These couches are made in the best possible gown is constantly resulting in new effects, each manner, and have a full set of the best tempered handsomer than its predecessor. The new silks springs. It is an easy matter to stretch a good the silks for 1897—have distinctly and em
—the — cover over a poor frame to make an attractive phatically a place of their own. Unquestionably, price, but with these couches you can feel sure our exhibit illustrates the acme of silk perfecthat the inside is as good as the out.
tion. Ever go into a drug store and call for quinine
More jury "fixers." We plead guilty! The or other harmless drug, then hesitate and be
jury of thousands of "good men and true"afraid to swallow it, fearing some incompetent and the ladies, too (God bless 'em), who have or careless clerk might have made a mistake and
decided that our store is by long odds the best given you something dangerous ? Our check
place, in or out of this state, to buy groceries, ing system prevents even the possibility of such
has been fixed. The verdict was bought. The an occurrence.
price paid was the difference between our prices Taking care of shoes is not so important as and those of other dealers which remained in taking care of feet. We will do both with your
the pockets of the jury. We want more jurors permission. From our large stock we can sup
to fix. ply shoes for feet of any size or shine—12:!ies',
We don't know of anything more appropriate gentlemen's or children's—and guarantee a perfect fit. The satisfaction derived from wearing
for going abroad in, than Brilliantine, because these shoes is not confined to the feet, but
you can shake the dust of any locality not only spreads to the pocket. Corn troubles and money
from your feet, but your skirts as well. troubles will disappear at the same time.
Figures can be juggled, but not facts! And We never like a man to leave our store with
fact it is, that when a merchant has small exan unbecoming hat. Each patron may as well
penses, he needn't make as great profits as those have the hat that makes him look his best. A
who have large expenses, and still make more great deal of the success or failure of life de
money in the end. pends upon the way we look. We have always
How is it mothers and their boys always leave the best hats and latest styles.
the store smiling? We'll tell you. The boy has Vy silverware is silver; my diamonds are dia
found what he wanted. The mother has been monds; my gold is what I claim it is; my sales
pleased with the price-satisfaction all aroundroom is where the people feel at home; my
and that boy will grow up in-clothes. prices are at the lowest notch ; my store is next We are fertilizing and cultivating the clothdoor to Jones'; my name is
ing field thoroughly. We do not allow things We want your trade. Just listen a moment to wilt or thistles to take root. Old methods of and you will hear this ad fairly asking for it. the "old timers” are fast falling into disrepute That's what it's for. Like most people we have and disfavor, leaving them in the darkness of to hustle to live, and we know no better way to
their own little commercial world, while ours get your trade than by giving you lower prices grows brighter and larger every day. and better quality than you get elsewhere. We The stocking will stand hardship and the always give you a heaped-up, pressed-down, color the soap, and the children don't stand in overflowing measure of value for every dollar dread at playtime of a mishap to their hose. spent in our store.
These are made for use and abuse. They're the It is to be a silk year; right now goods are sensible kind that every child wants. going like snow in summer—thanks for irresist- Our ready-to-wear clothing is made with this ibly interesting prices. We have no merchan- one idea—to give the appearance and satisfacdise to unload; we have no past mistake to tory wear of a made-to-order suit at half the square up.
From end to end, shelf by shelf, cost. The cloths include the very newest and counter after counter, we are selling nothing but
Facts of General Interest Our Subscribers should Read Every Word of this page as the Points Given are of an Educational Value
An instrument called the Telaphotography The oceans are salt water because at a certain which sends pictures by wire has been success- stage of the earth's development all its heavier fully tried in Paris. A Paris illustrated news- elements-iron, sodium, potassium, and so onpaper received a photograph of the Presiden formed a molten globe, around which were its of the Republic of France by wire from Lyons, lighter elements-oxygen hydrogen, carbon, a distance of 320 miles. The picture was for- chlorine, and so on—in a gasous state. As the warded in six minutes. The resemblance to molten mass cooled, oxygen and hydrogen united the original was perfect. The instrument is and formed water, which well as primeval rains, the invention of Professor Korn, of Munich, washing down with them the chemical acids of who expects that in a year's time this device the gaseous atmosphere upon the fire-born rocks will be so perfect as to be in general use and mineral elements of the former molten globe. throughout the world.
The chemical actions thus caused resulted in the Related to the advertising business this ap- formation of various products. One of these was pliance will prove a valuable adjunct, for ad- the mingling of the chlorine of the gaseous elevertisers will then be in a position to wire ments with the sodium of the heavier elements their illustrations to the different newspapers in the water which had fallen. This chloride of as late as night or day before going to press. sodium, or common salt, remained in solution and An advertiser often is in a position where he thus gave its salty character to the sea. Profeshas occasion to, at the last moment, change the sor Alexander Winchell, in his “Sketches of Creillustrations having a direct bearing on his ation,” says that all salt-beds are simply dried-up business which can be applied to the advertis- remnants of the ocean. ing running in newspapers.
It has been said that Napoleon was a failure. Many theories have been advanced as to the This is a mistaken idea, for he did things, and origin of petroleum, but the most important are did them on a grand scale for twenty years. the chemical theories adopted by several Euro- Without intending it, the little sallow faced, black pean authorities, and the organic theory favored eyed Corsican broke up feudalism and inauguin America. The chemical theory supposes pe- rated the day of the people. The shaking-up that troleum to have been generated by the downward he gave Europe put the old tyrannies out of busipassage of surface water into regions of the ness and prepared the way for the bir:' of democearth's ciast where metallic iron in combination racy. Napoleon fell when there was nothing with carbon exists in a highly heated state; or by more for him to do, just as the flame falls when water containing carbonic acid being carried it has devoured the material upon which it had down to a strata where potassium and sodium been feeding. He did his work well, and was in occur in a metallic state. The American geolo- 110 sense a failure. gists and chemists agree that petroleum has resulted from the decomposition of fossils in the It is a well known fact that the earth is hotter shales and limestones of different periods, chiefly within than it is upon the surface. On the averthe remains of animals, but in some cases also age, the increase is one degree C. for every ninety the remains of plants; that the gas and petro- feet. The actual rate varies widely according to leum thus formed are stored in porous sandstones the local conditions, but that is about the mean of and limestones, and are prevented from escaping numerous observations. If this rate were kept up by a covering of impervous shale. In a majority
In a majority the temperature at the center of the earth would of cases the oil and gas-bearing rock lies in the prove to be over 200,000 degrees C. Of course, form of a saucer, the edges of which at some the whole matter is largely problematical. points come to the surface and are known as the Alaskan roads are hard to build ; thawing foloutcrop. It is a generally acknowledged fact that lows cutting of the soil. it is the pressure of the water from the outcrop In native white population West Virginia is and the higher levels f the porous rock, acting first, having in 1900 the largest percentage of naalong and down the dip which accounts for the tive whites of native parents, North Dakota being pressure of the gas and petroleum within the pro- last in the list. Oklahoma,
last in the list. Oklahoma, Kentucky, Indiana and ductive areas. When the porus bed containing New Mexico follow close upon West Virginia, gas and petroleum is tapped by a borehole, the each having over 75 per cent of their total popucontents are forced up by the pressure of the lation native white of native parents. In each of water from the outcrop, and the pressure depends twenty-nine states and territories the native white upon the level of the outcrop and the points at of native parents constituted in 1900 more than which the porous bed is tapped.
50 per cent of the total population.
The Following Are Full and Accurate Reviews of
All the Important Books Lately Published
SATAN SANDERSON. By Halle Erminie Rives. Pub
lished by Bobbs Merrill Co., Indianapolis, Ind. Satan Sanderson, who was a leader in all college pranks, after leaving college becomes a minister. Owing to his great resemblance to the son of David Stires, whose name is Hugh, he very often quite unexpectedly finds himself in the midst of a serious mishap, for Hugh is a very wild boy and also a bad one. On one occasion Hugh gets into trouble and comes to Satan Sanderson for help. The old evil spirit seems to possess Satan when he promises to help Hugh provided he will gamble for the money he wishes. Satan takes him into the church and the game is started and is also discovered. He is disgraced and in a dashing ride in his automobile is severely hurt and loses his reason. He forgets everything that has happened and as the scar he receives looks very much like the birthmark on the face of Hugh he is often taken for him and consequently is nated by everyone. He has many hard luck experiences but finally gains his reason again. The story is full of complicated affairs and is thoroughly interesting by way of the excellent manner in which the author weaves his plots and then gradually unwinds them. THE HEART LINE. By Gelett Burgess. Published by
Bobbs Merrill Co., Indianapolis, Ind. "The Heart Line" is a book that will be read and quoted and if variety is the spice of life, it is safe to say that there will be some spice in the criticisms that will be offered. The story stands to be called everything from a picture of the “Fast Set" of San Francisco, to an expose of Spiritualistic methods and false fortune tellers. It will be set down as dangerous, inspiring a rank piece of sensationalism, a tremendous piece of realism that has a wholesome mission. It is an excellent story of San Francisco—a story in which there are three types of women, who if they can be found elsewhere, are here given an accent that makes them distinctively of the Golden Gate. The best of them all is Fancy Gray, who called herself "a drifter." This Fancy is a stroke of genius—she is an American "Trilby," a mingling of whole-heartedness, jollity, pluck, beauty, wit, daintiness and a something which for lack of a better word one must call rerve. Fancy Gray is a character that will last. We may disapprove of her; pity her; condemn a world that makes her possible and makes no possibilities for her; but once known, Fancy will haunt the memory like a breath of wind blown heather, like the laugh of joy from the voice of a friend. GETTING THERE-WHERE? AND HOW?
By Nin guno Santo. Price 30c. Published by The Nunce
Licet Press, 42 W. Coulter St., Philadelphia, Pa. Beautiful little passages and most excellent food for thought can be found in Ninguno Santo's little book on "Getting There-Where? and How." It has been most cleverly arranged to place the reader's mind in keeping with that of the authors, and leaves off in that effective way that leaves you guessing and figuring out life problems for yourself. THE WEAVERS. By Gilbert Parker. Published by
Harper Brothers, New York. "The Weavers" which has just concluded its serial publication in Harper's Magazine, is the first novel the author has written since his very successful story, "The Right of Way," which appeared in 1901. The scene of the present story is Egypt and England. Its theme is the redemption of a whole people through self-sacrificing efforts of one simple hearted man who is far from the usual type. For largeness of view and breadth of treatment, it may not unjustly be compared with the classic novels of the past. The illustrations are by the well known French artist. Andre Castaigne. "The Weaverso presents a story intensely human, a story of love, high resolve, and wonderful achievement. For mere surge of interest and excitement it outranks its great
BOB THE RANGER. By Herbert Strang. Published
by Bobbs Merrill & Co., Indianapolis, Ind. Mr. Strang is an English writer whose stories have attracted attention among persons interested in providing boys with reading that is at once wholesome and entertaining. whose information is accurate and whose English is above reproach. “Bob the Ranger" is a very fascinating story for boys. ON THE TRAIL OF THE ARABS. By Herbert Strang.
Published by Bobbs Merrill & Co., Indianapolis, Ind. "On the Trail of the Arabs'' is another book published by this interesting author, who also is author of "In Clive's Command," a story of brave deeds in India, "Fighting on the Congo" and "Jack Hardy.” Boys, parents, teachers and friends will approve of the comradship of Mr. - Strang's heroes. THE JEWELED TOAD. By Isabel M. Johnston. Pub
lished by Bobbs Merrill & Co., Indianapolis, Ind. “The Jeweled Toad" is one of the most fascinating books for children. It is that perfect combination of mirth and wonder, fun and fairytale adventure, nursery rhymes and hilarious pictures which make the ideal juvenile. In his innumerable pictures in color in this volume, N. W. Denslow proves again that he is king of comic art. THE MIRACLE WORKER. By Gerald Maxwell. Price
$1.50. Published by John W. Luce & Co., Boston,
Mass. One of the most remarkable books of the day is the "Miracle Worker." The hero of the book is a great physician who tries to save the life of the Grand Duke's wife, who is very ill, and the life of a dancing girl who resembles her, and who is being tried for murder. Mr. Maxwell goes into detail regarding the doctor's experiments, and many intricacies arise through the resem blance of these two women, On the death of the Duke's wife, the physician with powerful chemicals is able to save the life of the dancing girl and set her free by substituting in her place the Duke's wife. DAYS OFF. Price $1.50. By Henry Van Dyke. Pub
lished by Charles Scribner's Sons, New York. “Days Off" is the title given a book of short stories dedicated to Grover Cleveland, bubbling with the beautiful of nature. One follows the writer through wood, field, over crag, through torrent and leaves the beaten road for the squirrel path which ends in the tree top where a better view may be taken of the beauties of nature. The book gives a well written description of days spent in the country where all is from cultivation; torrents. under pools, snags, woods, etc., a bound. The territories are such as have not been habitated by man and a guide is necessary to direct the path. Most of the stories are pictured in Northern Maine, though some are placed in New Jersey and England. THE BROKEN LANCE. By Herbert Quick. Pub
lished by The Bobbs Merrill Co., Indianapolis, Ind. “The Broken Lance" is a question of present day life itself. The author's contention that Christ meant to found an earthly kingdom and that his precepts if followed to-day, would ameliorate all social conditions is likely to awaken wide and intense discussion. The story is American in scenes, situations and character and the pictures are graphic. The heroine. Olive, will undoubtedly be pronounced Olive Fremsted, Edna May and a succession of others, the judgment of the reading depending on which history he happens to know best. The idealism of the hero, Courtright, makes him a striking figure. Morgan Yeager, the outcast, comes on to the stage a candidate for a "thrashing and leaves it, ha ving metaphorically speaking, “thrashed" everybody who got in his way. Mrs. Dearwester is more delicious than the famous “Mrs. Wiggs." She has more wit, is never "sloppy" and her philosophy is of a more universal INSTRUCTIVE
How to Use It"
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