Arguments for Business Men Who Want to Make Their Advertising Bring More Results In this Department Will be given the Best and Strongest Arguments to Help the Merchants in their Advertising and Form Letters See our stock of wall paper fly. Blown along by low prices, beauty and quality! Fine goods at reasonable prices never stay with us long, so that we never have any old-style paper to show you. Everything is in the newest design, colors, tints and shades, and will decorate your room without further embellishment. These couches are made in the best possible manner, and have a full set of the best tempered springs. It is an easy matter to stretch a good cover over a poor frame to make an attractive price, but with these couches you can feel sure that the inside is as good as the out. Ever go into a drug store and call for quinine or other harmless drug, then hesitate and be afraid to swallow it, fearing some incompetent or careless clerk might have made a mistake and given you something dangerous? Our checking system prevents even the possibility of such an occurrence. Taking care of shoes is not so important as taking care of feet. We will do both with your permission. From our large stock we can supply shoes for feet of any size or shape-ladies', gentlemen's or children's-and guarantee a perfect fit. The satisfaction derived from wearing these shoes is not confined to the feet, but spreads to the pocket. Corn troubles and money troubles will disappear at the same time. We never like a man to leave our store with an unbecoming hat. Each patron may as well have the hat that makes him look his best. A great deal of the success or failure of life depends upon the way we look. We have always the best hats and latest styles. My silverware is silver; my diamonds are diamonds; my gold is what I claim it is; my salesroom is where the people feel at home; my prices are at the lowest notch; my store is next door to Jones'; my name is We want your trade. Just listen a moment and you will hear this ad fairly asking for it. That's what it's for. Like most people we have to hustle to live, and we know no better way to get your trade than by giving you lower prices and better quality than you get elsewhere. We always give you a heaped-up, pressed-down, overflowing measure of value for every dollar spent in our store. It is to be a silk year; right now goods are going like snow in summer-thanks for irresistibly interesting prices. We have no merchandise to unload; we have no past mistake to square up. From end to end, shelf by shelf, counter after counter, we are selling nothing but newness in silks you want, at less than you have usually to pay. Silks are always beautiful. Even in its raw state, the soft lustre of silk is exquisite. The wonderfully dextrous manner in which the artist-weavers turn and twist the long, glistening threads into rich lengths and widths for milady's gown is constantly resulting in new effects, each handsomer than its predecessor. The new silks -the silks for 1897-have distinctly and emphatically a place of their own. Unquestionably, our exhibit illustrates the acme of silk perfection. More jury "fixers." We plead guilty! The jury of thousands of "good men and true"and the ladies, too (God bless 'em), who have decided that our store is by long odds the best place, in or out of this state, to buy groceries, has been fixed. The verdict was bought. The price paid was the difference between our prices and those of other dealers which remained in the pockets of the jury. We want more jurors to fix. We don't know of anything more appropriate for going abroad in, than Brilliantine, because you can shake the dust of any locality not only from your feet, but your skirts as well. Figures can be juggled, but not facts! And fact it is, that when a merchant has small expenses, he needn't make as great profits as those who have large expenses, and still make more money in the end. How is it mothers and their boys always leave the store smiling? We'll tell you. The boy has found what he wanted. The mother has been pleased with the price-satisfaction all aroundand that boy will grow up in-clothes. We are fertilizing and cultivating the clothing field thoroughly. We do not allow things. to wilt or thistles to take root. Old methods of the "old timers" are fast falling into disrepute and disfavor, leaving them in the darkness of their own little commercial world, while ours grows brighter and larger every day. The stocking will stand hardship and the color the soap, and the children don't stand in dread at playtime of a mishap to their hose. These are made for use and abuse. They're the sensible kind that every child wants. Our ready-to-wear clothing is made with this. one idea to give the appearance and satisfactory wear of a made-to-order suit at half the cost. The cloths include the very newest and nobbiest patterns. Facts of General Interest Our Subscribers should Read Every Word of this Page as the Points Given are of an Educational Value An instrument called the Telaphotography which sends pictures by wire has been successfully tried in Paris. A Paris illustrated newspaper received a photograph of the President of the Republic of France by wire from Lyons, a distance of 320 miles. The picture was forwarded in six minutes. The resemblance to the original was perfect. The instrument is the invention of Professor Korn, of Munich, who expects that in a year's time this device will be so perfect as to be in general use throughout the world. Related to the advertising business this appliance will prove a valuable adjunct, for advertisers will then be in a position to wire their illustrations to the different newspapers as late as night or day before going to press. An advertiser often is in a position where he has occasion to, at the last moment, change the illustrations having a direct bearing on his business which can be applied to the advertising running in newspapers. Many theories have been advanced as to the origin of petroleum, but the most important are the chemical theories adopted by several European authorities, and the organic theory favored in America. The chemical theory supposes petroleum to have been generated by the downward passage of surface water into regions of the earth's crust where metallic iron in combination with carbon exists in a highly heated state; or by water containing carbonic acid being carried down to a strata where potassium and sodium occur in a metallic state. The American geologists and chemists agree that petroleum has resulted from the decomposition of fossils in the shales and limestones of different periods, chiefly the remains of animals, but in some cases also the remains of plants; that the gas and petroleum thus formed are stored in porous sandstones and limestones, and are prevented from escaping by a covering of impervous shale. In a majority of cases the oil and gas-bearing rock lies in the form of a saucer, the edges of which at some points come to the surface and are known as the outcrop. It is a generally acknowledged fact that it is the pressure of the water from the outcrop and the higher levels f the porous rock, acting along and down the dip which accounts for the pressure of the gas and petroleum within the productive areas. When the porus bed containing gas and petroleum is tapped by a borehole, the contents are forced up by the pressure of the water from the outcrop, and the pressure depends upon the level of the outcrop and the points at which the porous bed is tapped. The oceans are salt water because at a certain stage of the earth's development all its heavier elements-iron, sodium, potassium, and so onformed a molten globe, around which were its lighter elements-oxygen hydrogen, carbon, chlorine, and so on-in a gasous state. As the molten mass cooled, oxygen and hydrogen united and formed water, which well as primeval rains, washing down with them the chemical acids of the gaseous atmosphere upon the fire-born rocks and mineral elements of the former molten globe. The chemical actions thus caused resulted in the formation of various products. One of these was the mingling of the chlorine of the gaseous elements with the sodium of the heavier elements in the water which had fallen. This chloride of sodium, or common salt, remained in solution and thus gave its salty character to the sea. Professor Alexander Winchell, in his "Sketches of Creation," says that all salt-beds are simply dried-up remnants of the ocean. It has been said that Napoleon was a failure. This is a mistaken idea, for he did things, and did them on a grand scale for twenty years. Without intending it, the little sallow faced, black eyed Corsican broke up feudalism and inaugurated the day of the people. The shaking-up that he gave Europe put the old tyrannies out of business and prepared the way for the birth of democracy. Napoleon fell when there was nothing more for him to do, just as the flame falls when it has devoured the material upon which it had been feeding. He did his work well, and was in no sense a failure. It is a well known fact that the earth is hotter within than it is upon the surface. On the average, the increase is one degree C. for every ninety feet. The actual rate varies widely according to the local conditions, but that is about the mean of numerous observations. If this rate were kept up the temperature at the center of the earth would prove to be over 200,000 degrees C. Of course, the whole matter is largely problematical. Alaskan roads are hard to build; thawing fol lows cutting of the soil. In native white population West Virginia is first, having in 1900 the largest percentage of native whites of native parents, North Dakota being last in the list. Oklahoma, Kentucky, Indiana and New Mexico follow close upon West Virginia, each having over 75 per cent of their total population native white of native parents. In each of twenty-nine states and territories the native white of native parents constituted in 1900 more than 50 per cent of the total population. The Following Are Full and Accurate Reviews of All the Important Books Lately Published SATAN SANDERSON. By Halle Erminie Rives. Published by Bobbs Merrill Co., Indianapolis, Ind. Satan Sanderson, who was a leader in all college pranks, after leaving college becomes a minister. Owing to his great resemblance to the son of David Stires, whose name is Hugh, he very often quite unexpectedly finds himself in the midst of a serious mishap, for Hugh is a very wild boy and also a bad one. On one occasion Hugh gets into trouble and comes to Satan Sanderson for help. The old evil spirit seems to possess Satan when he promises to help Hugh provided he will gamble for the money he wishes. Satan takes him into the church and the game is started and is also discovered. He is disgraced and in a dashing ride in his automobile is severely hurt and loses his reason. He forgets everything that has happened and as the scar he receives looks very much like the birthmark on the face of Hugh he is often taken for him and consequently is hated by everyone. He has many hard luck experiences but finally gains his reason again. The story is full of complicated affairs and is thoroughly interesting by way of the excellent manner in which the author weaves his plots and then gradually unwinds them. THE HEART LINE. By Gelett Burgess. Published by Bobbs Merrill Co.. Indianapolis, Ind. "The Heart Line" is a book that will be read and quoted and if variety is the spice of life, it is safe to say that there will be some spice in the criticisms that will be offered. The story stands to be called everything from a picture of the "Fast Set" of San Francisco, to an expose of Spiritualistic methods and false fortune tellers. It will be set down as dangerous, inspiring a rank piece of sensationalism, a tremendous piece of realism that has a wholesome mission. It is an excellent story of San Francisco-a story in which there are three types of women, who if they can be found elsewhere, are here given an accent that makes them distinctively of the Golden Gate. The best of them all is Fancy Gray, who called herself "a drifter." This Fancy is a stroke of genius-she is an American "Trilby," a mingling of whole-heartedness, jollity, pluck, beauty, wit, daintiness and a something which for lack of a better word one must call nerve. Fancy Gray is a character that will last. We may disapprove of her; pity her; condemn a world that makes her possible and makes no possibilities for her; but once known, Fancy will haunt the memory like a breath of wind blown heather, like the laugh of joy from the voice of a friend. GETTING THERE-WHERE? AND HOW? By Ninguno Santo. Price 30c. Published by The Nunce Licet Press, 42 W. Coulter St., Philadelphia, Pa. Beautiful little passages and most excellent food for thought can be found in Ninguno Santo's little book on "Getting There-Where? and How." It has been most cleverly arranged to place the reader's mind in keeping with that of the authors, and leaves off in that effective way that leaves you guessing and figuring out life problems for yourself. THE WEAVERS. By Gilbert Parker. Published by Harper Brothers, New York. "The Weavers" which has just concluded its serial publication in Harper's Magazine, is the first novel the author has written since his very successful story, "The Right of Way," which appeared in 1901. The scene of the present story is Egypt and England. Its theme is the redemption of a whole people through self-sacrificing efforts of one simple hearted man who is far from the usual type. For largeness of view and breadth of treatment, it may not unjustly be compared with the classic novels of the past. The illustrations are by the well known French artist. Andre Castaigne. "The Weavers" presents a story intensely human, a story of love, high resolve, and wonderful achievement. For mere surge of interest and excitement it outranks its great BOB THE RANGER. By Herbert Strang. Published by Bobbs Merrill & Co., Indianapolis, Ind. Mr. Strang is an English writer whose stories have attracted attention among persons interested in providing boys with reading that is at once wholesome and entertaining, whose information is accurate and whose English is above reproach. "Bob the Ranger" is a very fascinating story for boys. ON THE TRAIL OF THE ARABS. By Herbert Strang. Published by Bobbs Merrill & Co., Indianapolis, Ind. "On the Trail of the Arabs" is another book published by this interesting author, who also is author of "In Clive's Command," a story of brave deeds in India, "Fighting on the Congo" and "Jack Hardy." Boys. parents, teachers and friends will approve of the comradship of Mr. Strang's heroes. THE JEWELED TOAD. By Isabel M. Johnston. Pub-. lished by Bobbs Merrill & Co., Indianapolis, Ind. "The Jeweled Toad" is one of the most fascinating books for children. It is that perfect combination of mirth and wonder, fun and fairytale adventure, nursery rhymes and hilarious pictures which make the ideal juvenile. In his innumerable pictures in color in this volume, N. W. Denslow proves again that he is king of comic art. THE MIRACLE WORKER. By Gerald Maxwell. Price $1.50. Published by John W. Luce & Co., Boston, Mass. Pub One of the most remarkable books of the day is the "Miracle Worker." The hero of the book is a great physician who tries to save the life of the Grand Duke's wife, who is very ill, and the life of a dancing girl who resembles her, and who is being tried for murder. Mr. Maxwell goes into detail regarding the doctor's experiments, and many intricacies arise through the resemblance of these two women. On the death of the Duke's wife, the physician with powerful chemicals is able to save the life of the dancing girl and set her free by substituting in her place the Duke's wife. DAYS OFF. Price $1.50. By Henry Van Dyke. lished by Charles Scribner's Sons, New York. "Days Off" is the title given a book of short stories dedicated to Grover Cleveland, bubbling with the beautiful of nature. One follows the writer through wood, field, over crag, through torrent and leaves the beaten road for the squirrel path which ends in the tree top where a better view may be taken of the beauties of nature. The book gives a well written description of days spent in the country where all is from cultivation; torrents. under pools, snags, woods, etc., abound. The territories are such as have not been habitated by man and a guide is necessary to direct the path. Most of the stories are pictured in Northern Maine, though some are placed in New Jersey and England. THE BROKEN LANCE. Pub By Herbert Quick. lished by The Bobbs Merrill Co., Indianapolis, Ind. "The Broken Lance" is a question of present day life itself. The author's contention that Christ meant to found an earthly kingdom and that his precepts if followed to-day, would ameliorate all social conditions is likely to awaken wide and intense discussion. The story is American in scenes, situations and character and the pictures are graphic. The heroine. Olive, will undoubtedly be pronounced Olive Fremsted, Edna May and a succession of others, the judgment of the reading depending on which history he happens to know best. The idealism of the hero, Courtright, makes him a striking figure. Morgan Yeager, the outcast, comes on to the stage a candidate for a "thrashing" and leaves it, having metaphorically speaking. "thrashed" everybody who got in his way. Mrs. Dearwester is more delicious than the famous "Mrs. Wiggs." She has more wit, is never "sloppy" and her philosophy is of a more universal THIS BOOK contains more matter on the subject of pipe, fittings and valves than anything ever printed. Especially prepared to interest Engineers, Drafts men and Architects. If you are interested in engineering subjects and drafting send 25c, for four months trial subscription to Browning's Industrial Magazine. New data sheets each month. Browning's Industrial Magazine, formerly "The Draftsmen," for one year, and a cloth bound book. Above sent for $1.10. Second edition of a booklet on Lettering sent postpaid for 25c- Circulars of books free. 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