Imágenes de páginas

The Value of Shorthand. In the determination of that vital question and the result is, that in nearly every large conwhich confronts every young man and young cern the stenographer is promoted faster than is woman as to what shall be their life's vocation, any other employe. He absorbs, because of his the value of shorthand should be given full con- position, that high degree of comprehension and sideration. Whether it is regarded as a means of knowledge of the business which brings him adlivelihood, as a professon to follow--or whether vancement. it is looked upon as an aid to other professions- That stenography is of value to members of a stepping stone to things higher-shorthand every profession is shown by the statement of should receive full attention.

those who have succeeded in their profession, I believe that no other art has so many values. some of which are given herewith. As a profession it is both lucrative and pleasant, In the journalistic world, stenographers have while at the same time it broadens the intellect been exceptionally successful, and many of the and widens the range of knowledge.

most prominent followers of this profession atIn the commercial world it gives those armed tribute their success to shorthand. with a working knowledge of its principles an The value of shorthand to young men is that advantage which no other employe in a concerni

it is apt to place them in a position of confidence possesses. It is an aid to the follower of any and bring them into direct contact with their emprofession, and a large percentage of those who ployers, thus giving them an insight into the have succeeded in various walks of life owe that inner workings of a business which they could success to shorthand.

obtain in no other way. There are few professions more lucrative than Statesmen, lawyers, doctors and clergymen all that of court and general reporter. An exam

add their testimony to the value of this art to ination of the statutes of the various states whicli young men.

Here are the expressions of some have official court reporters, will show that the of these prominent people in this regard: salary of such officials in the various courts is in Ex-President Garfield : "Shorthand when propeach state not less than $2,000 a year for the erly learned will prove to be not only a most attendance in court alone, while this amount is agreeable and remunerative profession, but in easily doubled by the extra fee paid for the many cases the stepping stone to something bettranscripts of evidence.

ter, and as a means of mental training, it is withThe profession of shorthand reporting is a out a rival.” pleasant one. In the reporting of conventions

Hon. Lyman J. Gage, Secretary of the Treasand of speeches of prominent politicians the

ury: “Stenography is one of the economies of shorthand man travels throughout the country

the times, one of the shorter methods, which have and is given an opportunity to meet with dis

made it largely possible to transact the affairs of tinguished men in all lines. His work is of such

these days of astounding business development. a nature that he is constantly taking in short

Lewis E. Beitler, Deputy Secretary of the hand the testimony of experts in various lines,

State of Pennsylvania, Harrisburg, Pa.: "Shortand in the writing and subsequent transcribing,

hand has been the greatest possible aid to me. In he is assimilating an expert knowledge in all those lines. He reports the lectures of travelers

many instances the ability to jot down imporand those who have a special knowledge on a

tant memoranda on the instant has been invalvariety of subjects and thus receives a double

uable to me in the peculiar relations which must benefit. The members of the audience pay to

exist between a private secretary and a public hear the lecturer. The shorthand reporter is paid

executive." for reporting the words of the speaker, and his

Joseph B. McCullagh (late editor of St. Louis

Globe-Democrat)-"I am indebted to shorthand work of reporting and transcribing those words gives him a better opportunity to analyze them

for my success in life.” and reap the full benefit.

Stephen O'Meara (editor Boston Journal)The commercial stenographer in a large estab

“I learned and practiced shorthand for newspaper lishment has a better opportunity for advance- purposes, exclusively, and it gave me an excepment than has most any other employe in that tional opportunity for doing important work. It establishment. Day after day he receives dicta- served to secure my subsequent promotion.” tion from those whose superior knowledge in Dr. William A. Croffut (former editor Mintheir particular lines gives them high places in neapolis Tribune )—“My life would have been a the business and make them valuable to the con practical failure without shorthand. It has been cern. In such a position the stenographer ob- a most valued auxiliary of my journalistic and tains a knowledge of the secrets of the business magazine work.”

[ocr errors]

Charles Otis (assistant manager Boston News Hon. Frank A. Vanderlip, ex- Assistant SecreBureau)—“A first class stenographer is able to tary of the Treasury: "Shorthand was an imporgrow into a valuable man in our business. I tant help to me at the outset of my career and personally owe my advancement to stenography. was of much value to me in my early newspapei

Editor Christian Philanthropist—“I would not days." give up the use of stenography for the addition Here is what lawyers who know shorthand of $3,000 per annum to my income.”

have to say in regard to it: James M. Barr, first vice-president and gen- The late Hon. Geo. Hoadley, ex-Governor of eral manager of the Chicago, Milwaukee & St. Ohio: "I found, as a judge on the bench, the Paul Railroad Company, is another who owes to knowledge which I possessed of phonography stenography much of his success in life.

convenient in the very highest degree.” "My ability to write shorthand," he says, "so James R. Hile, attorney at law, West Superior, placed me that I was able to obtain information Wis. : “The best testimony I can offer as to the in connection with railroad work which in turn utility of shorthand is the fact that I have used it enabled me to secure advancement therein." almost daily since discontinuing its use as a proThe Canadian Pacific Railway Company has

fession seven years ago.” among its officials many shorthand writers. M. Henry I. Green, of F. M. Green & Son, lawH. Brown, W. B. Bulling, Geo. S. Cantile, Wil- yers, Urbana, 111.: “Stenography served me as a liam F. Egg, are all shorthand writers who have great aid in the beginning of my career as a lawgraduated from the stenographic rank. Mr. yer and I should not, probably, have been able Brown says: “I attribute my rapid promotion to to follow my course of study continuously and shorthand." Mr. Bulling testifies: "As a result consecutively if it had not been for my shorthand of my ability to write shorthand I have been employment. enabled to secure a thorough knowledge of the C. P. Connolly, attorney at law, Butte, Mont.: methods employed in the handling of questions “In ascertaining the complete facts of your cliof all descriptions pertaining to railroad freight ent's case from him, in knowing and having bework.” Mr. Cantile says that “through being fore your eye constantly just what the various brought into close personal contact with the ex

witnesses will testify to when placed on the stand ecutive heads of departments, shorthand affords

and in various other ways, shorthand is a great opportunities to acquire a thorough knowledge time-saver to the lawyer. How most lawyers get and information that could not very well be ob

along without it I do not understand. I am cer. tained in any other way." Mr. Egg writes: "In

tain it has won many cases for me." my case it has been the stepping stone to posi- Clergymen also find shorthand beneficial a: tions that I could not otherwise have aspired to.” will appear from these letters:

Hon. Frank M. Eddy, United States Con- Rev. Wm. D. Bridge, New York, N. Y.: "The gressman from Minnesota : “Shorthand has been clergyman is enabled to write his sermon in phoninvaluable to me. I think a knowledge of short- ography with one-fourth the ‘drudgery of the hand is almost essential to success in these days.” pen' imposed upon him by the longhand system.

Hon. William E. Mason, former United States Rev. Thomas H. Pearne, D. D., Hillsboro, O.. Senator from Illinois: “Shorthand has been a “It is a great aid to systematic study. It is a great help to me. I frequently use it now in the great help to pulpit delivery." courts and in the United States senate when I Rev. John W. Simpson, pastor V. E. church, desire to make an exact quotation.”

Smithtown, Branch, N. Y.: The utility of phonoHon. Bernard S. Rodey, U. S. Congressional bility for memoranda and as an aid to study ren

graphy in the composing of sermons, its availaDelegate from New Mexico: “I have been very

der it worthy of all praise." much benefitted by a knowledge of shorthand. It

Rev. C. A. Peddicord, Allison, Ia.: “Is to enabled me at first to get positions that I never could have obtained without such an acquirement phonography in my work as a clergyman. I can


say as David said of the giant's sword, 'Give me and has enabled me to do two or three times as much work during the past fifteen or twenty

that. There is none like it." years as I could have done without such knowl

Sayings that Bring Trade. edge.”

A purchasing chance that few will miss. Hon. Robert Ralston, Justice of the Court of Be prudent when good chances come your way. Common Pleas, Philadelphia, Pa.: "To a young Come to look and you will remain to buy. man without means who wishes to study law, 1 Dainty needs for dainty people. can recommend shorthand, especially as a means Ensemble of fascinating feminine fancies. of helping toward the support, while pursuing Fashions behests were religiously followed. his studies. It helped me materially while I was Glance with keen eye down this bargain list.

The Value of Advertising and How it Developed

A Wonderful Business.

In reading a recent issue of The Advertis- in his idea. A $25,000 company was formed ers' Almanack, a meaty booklet on advertis- which paid the indebtedness and left a working issued by the well-known firin of Double- ing surplus for emergencies.

day, Page & Co., we were forcibly impressed "From that time the Waterman business with the wonderful development of the Water- never faltered. It has grown from the little man pen as told by Mr. E. T. Howard, who case behind the cigar stand to a business reexplains how the pen grew from its inception quiring several factories, an entire building to a place of great popularity and is now be- at Broadway and Cortland Street in New ing used in every civilized country.

York, and branches in Boston, Chicago, San Taking up the story at this point Mr. How- Francisco, Montreal, London, Paris, Dresden ard says:

and Milan. Last year people in every part of “When I first saw the Waterman fountain the world paid for “Waterman Ideal” pens a pen, twenty-five years ago, the inventor show- total of $2,250,000. Each year from the begined his stock in a little case at the back of a ning, the business has shown an increase of 20 cigar stand in one of the old-time office build- to 60 per cent. And our advertising has grown ings on Fulton street, New York. He made the proportionately. The quarter page in The pens by hand, a few at a time, and sold them Century has become a yearly campaign covto his friends. One day I urged Mr. Water- ering nearly the entire periodical field and man to advertise his pen. At that time the costing over $100,000. Century had attained the leading position, as

"The difficulties of Mr. Waterman's busian advertising medium, among general peri- ness, even after the company gave him room odicals. Their great war series was running to grow, would have disheartened a man of and had built up a circulation of over 300,000 less foresight and breadth. After the pens had copies. a tremendous achievement at that been on the market for ten years or so, the period.

competition worried me. Over two hundred "Mr. Waterman hesitated, because he fountain pens had been patented before Mr. could not afford the cost. I offered to trust Waterman's, and some of them were profiting him for $62.50, the price of a quarter-page, largely by the wide publicity of the Waterman and the advertisement was inserted. From den. Mr. Waterman's attitude was characterthat day to this the Waterman advertising istic of the man and showed his abiding faith has never been out of The Century for a sin- in the invention to which he had devoted his gle issue.

life. “The more people are educated to the use “As soon as the advertisement was pub

of fountain pens,' he said, “the more I will sell. lished replies and orders poured in from every

I know the American people would rather section of the country and the supply could

have, in the long run, perfect pens for two to not be kept up to the demand. At this point

five dollars, than poor pens at any price. Let it became necessary to get more capital into them pour in all the milk they choose. I'll the business and to provide facilities for an

skim the cream.'' enlarged output. From the leading wholesale “Mr. Howard,” was asked “what had been stationer of New York Mr. Waterman oh- the policy of Waterman advertising?" He tained a loan of $5,000. The business grew

replied: so fast that even the remarkable ability of “We realized from the beginning that our the founder was tested to the utmost to keep proposition was not a mail order one. Our up to the demands of the expansion. Realiz- fountain pens are sold through dealers. The ing this fact and that success was assured, Mr. monthly magazines have been used almost exWaterman's backer desired a stronger control clusively, for two reasons. They alone cover of the business.

the broad field and influence the gener-' trade. “Mr. Waterman came to me with the story

Also, fountain pens are usually sold by staof his trouble. There was ample value in the tioners and newsdealers, and as they also sell patent and the business, but the ready money magazines they know just what we are doing had gone into development. I advised him to to help them. form a stock company, which he did. This "We seldom use newspapers except for 10was the beginning of the L. E. Waterman cal holiday trade." Company, composed of Mr. Waterman and a “How is the foreign trade developed?" few of us who were his friends and believed "Ten years ago L. & C. Hardtmuth of Lon

Settled The Question. "I was in a German barber shop up at Stockton," relates E. P. Hilborn, general manager of the Central California Traction Company, “when a nervous and excited German fellow dropped in to be barbered.

He was very nervous, indeed. I suspected that he wanted to catch a train. At any rate, he was so nervous that he couldn't keep his seat. He began pacing up and down the floor, waiting his turn, and as this did not seem to calm his nerves he stepped outside and began pacing up and down the sidewalk. He came back in a moment and discovered, much to his horror, that some one had got in ahead of him and had taken the first vacant chair. The nervous man stalked up to the head barber blusteringly and said:

“ 'If a man comes in und goes oud, has he vent?'

"The head barber looked at him searchingly and replied with dignity and emphasis :

“ 'He vas, but he ain't.'

"Whatever that ineant, it ended the dispute quite effectively."

don were appointed European agents. They place the foreign advertising, but it follows the American example pretty closely.

“Of course, we have had an excellent follow-up system. It can be said truly that this system has its finger on practically every dealer in the country. Of course, Mr. Waterman was a remarkable business man, as well as inventor. Since his death Mr. F. D. Waterman, the president of the company, has carried on the work of his uncle with a continual enlargement and improvement of the business.

“Much work is done to keep dealers and their clerks familiar with the Waterman Ideal pen. A house organ is sent out regularly. This not only keeps all the dealers edited upto-date on the subject of fountain pens, but also tells how to sell them."

There is no business success in this country more interesting. It succeeded because of three things; always first, an article of merit; second, good and continuous advertising, third, honest methods and fairness. It was Mr. Waterman's business creed that no customer should ever be allowed to leave his store unsatisfied, and this policy is part of the legacy that L. E. Waterman left to his successors of the younger generation.

Where King Arthur Was Buried. The ruins of Glastonbury Abbey, in the southwest of England, were lately sold at auction to a Nottingham merchant for $150,000. An American lady, who was prepared to offer a larger sum than that, arrived at the scene of the sale just too late. Her plan was to obtain the Abbey as a joint English and American possession and establish there an English branch of the American Boy Knights of the Round Table. No lover of romance can be void of interest in the ruins which stand upon the probable site of the first Christian church in the British Isles, and where were buried the half mythical chieftain and his golden-haired queen of whom Tennyson so beautifully sang in "The Idylls of the King." The renowned Arthur, about the middle of the sixth century, was mortally wounded in the rebellion of his cousin Murdred, at the battle of Camlan, and was borne to Glastonbury Abbey to breathe his last and be buried among the bodies of saints that had lain there for centuries. About six hundred years after that, some diggers came by chance upon the grave of a stalwart man, by whose side were the bones of a woman who had yellow hair. The woman's remains were those of Guinevera, or Guinevere, for some words on the coffin of the man showed that it held all that was left on earth of King Arthur, who wore "the white flower of

The Dead 'Un. Breathes there a man with soul so dead Who never to himself has said: “My trade of late is getting bad, I'll try another ten-inch ad?"

If such there be, go, mark him well ; For him a bank account shall swell, And angels watch the golden stair To welcome home the millionaire.

The man who never asks for trade,
By local line or ad displayed,
Cares more for rest than worldly gain;
And patronage but gives him pain.

Tread lightly, friends ; let no rude sound
Disturb his solitude profound;
There let him lie in calm repose,
Unsought except by men he owes.

And when he dies go plant him deep,
That nought may break his dreamless sleep;
Where no rude clamors may dispel
The quiet that he loved so well.

And that the world may know its loss
Place on his grave a wreath of moss,
And on the stone above: “Here lies
A man who did not advertise.”

Before you knock, see what hammers might

Arguments for Business Men Who Want to Make

Their Advertising Bring More Results

In this Department Will be given the Best and Strongest Arguments to Help the

Merchants in their Advertising and Form Letters Millinery without style is like music without would suggest an inspection of the hot-weather melody or marrying without courting.

garments we are showing: Little savings all the time, big savings most

How to keep a customer: "Serve him betof the time, below cost savings many times.

ter than he expects and charge him less." This Thus it is our stores become the easiest place

has been the talisman that has won fame and to buy what you need to buy and the surest

fortune for our firm, and we adhere to it. Afplace to pay what you ought to pay.

ter we make a customer our aim is to keep him A wilderness of underwear and light over

always a customer. That's the way we have wear, wrappers and the like that any woman can

builded this satisfactory, increasing business be pleasantly lost in. Oftener than not the prices

here. are less than the goods not-made-up would cost

Are you "tired of the old home?" If you at retail.

want a change, why not do for the house what Foot coffins. Poor-fitting shoes kill all foot

you do for yourselves—make it look different, comfort. We have shoes in all sizes and widths

spruce it up a bit ? We've got lots of the things

that would brighten up the house; such dainty —shoes to fit all feet. We wouldn't even give

elegance of curtains, such rich wealth of rugs, away a pair of shoes that didn't fit.

and so oli. Out of temptation into gratification, You think it's a calf, but it isn't. You must take the clerk's word for it when you buy shoes.

pleasure and enjoyment the prices lead you.

Better to have looked than to have wished you Won't it pay to buy them where you can trust

had. People see things here they wish they had the clerk to tell you the truth? This is the place. If it's imitation, we tell you.

seen before.

The cooling influence of our soda is at once Some people in buying furniture always think

apparent, and it goes directly to the thirsty spot of the price and never consider quality until too in a most delightful way. Bright, sparkling, late. A great many times the lowest in price is bubbling with bracing strength and lasting vigor, the costliest. Our guide in buying is quality. there is tone and health in every drop. Pure We don't intend to have any furniture but what

fruit juices only, and all the flavors at is first-class construction, something that will We have turned on steam more than once in give good service, make our old customers come the last sixty days- just to keep the straw goods back, and send us new ones.

warm—but we can't do that any longer; we The fountain head of value giving. The prefer to turn on the great price warmer at this papers are filled with soap-bubble ads, glitter- sale—we'll make things hot moving them out of ing with bogus bargains, only to burst into here Monday. nothingness under the keen rays of investigation. To-day's best is ahead of yesterday's stopping Here you'll find the goods behind every price place—the other stores are on the road to betquoted. No faked-up sales of any kind to blind terment, but we're blazing the way and the foland mislead, but straightforward business sales lowers don't annoy. Thousands of dollars' worth based on solid facts—the best values at the low- of goods are gathered here without regard to est possible prices. Nearly half a century of un- distance, if they are helps to our patrons. Bigbroken faith with the public may explain why ness counts not from bigness, but from the the people come here from every source to recog- power it brings to do things best. Unequaled nize and avail themselves of the superior advan- assortments and unmatched economies form the tages offered.

keynote to the interest you have in this business. Never is a long time. Nevertheless we never You might almost as well clothe your boys in knew the time when money bought more than paper bags as in some of the trash sold under now.

the name of boys' clothing. Quality counts Perspiring humanity, of the masculine persua- here. Note the lined knees, the patent waistsion, should cease to call the weather hard names, bands, the extra patch-pieces, that go with so and endeavor to learn if there is not a remedy large a part of our boys' clothing. See the qualwithin reach for the betterment of conditions. ity in these $3.50 serge suits-every suit guarProper clothing has more to do with personal anteed not to fade; you might soak it in salt comfort during the heated term than any amount water and dry it in the sun, yet the color would of cooling drinks or heating language. We be the same.

« AnteriorContinuar »