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The Value of Shorthand.

In the determination of that vital question which confronts every young man and young woman as to what shall be their life's vocation, the value of shorthand should be given full consideration. Whether it is regarded as a means of livelihood, as a professon to follow-or whether it is looked upon as an aid to other professions-a stepping stone to things higher-shorthand should receive full attention.

I believe that no other art has so many values. As a profession it is both lucrative and pleasant, while at the same time it broadens the intellect and widens the range of knowledge.

In the commercial world it gives those armed with a working knowledge of its principles an advantage which no other employe in a concern possesses. It is an aid to the follower of any profession, and a large percentage of those who have succeeded in various walks of life owe that success to shorthand.

There are few professions more lucrative than that of court and general reporter. An examination of the statutes of the various states which have official court reporters, will show that the salary of such officials in the various courts is in each state not less than $2,000 a year for the attendance in court alone, while this amount is easily doubled by the extra fee paid for the transcripts of evidence.

The profession of shorthand reporting is a pleasant one. In the reporting of conventions. and of speeches of prominent politicians the shorthand man travels throughout the country. and is given an opportunity to meet with distinguished men in all lines. His work is of such a nature that he is constantly taking in shorthand the testimony of experts in various lines, and in the writing and subsequent transcribing, he is assimilating an expert knowledge in all those lines. He reports the lectures of travelers and those who have a special knowledge on a variety of subjects and thus receives a double benefit. The members of the audience pay to hear the lecturer. The shorthand reporter is paid for reporting the words of the speaker, and his work of reporting and transcribing those words gives him a better opportunity to analyze them and reap the full benefit.

The commercial stenographer in a large establishment has a better opportunity for advancement than has most any other employe in that establishment. Day after day he receives dictation from those whose superior knowledge in their particular lines gives them high places in the business and make them valuable to the con cern. In such a position the stenographer obtains a knowledge of the secrets of the business

and the result is, that in nearly every large concern the stenographer is promoted faster than is any other employe. He absorbs, because of his position, that high degree of comprehension and knowledge of the business which brings him ad

vancement.

That stenography is of value to members of every profession is shown by the statement of those who have succeeded in their profession, some of which are given herewith.

In the journalistic world, stenographers have been exceptionally successful, and many of the most prominent followers of this profession attribute their success to shorthand.

The value of shorthand to young men is that it is apt to place them in a position of confidence and bring them into direct contact with their employers, thus giving them an insight into the inner workings of a business which they could obtain in no other way.

Statesmen, lawyers, doctors and clergymen all add their testimony to the value of this art to young men. Here are the expressions of some of these prominent people in this regard:

Ex-President Garfield: "Shorthand when properly learned will prove to be not only a most agreeable and remunerative profession, but in many cases the stepping stone to something better, and as a means of mental training, it is without a rival."

Hon. Lyman J. Gage, Secretary of the Treasury: "Stenography is one of the economies of the times, one of the shorter methods, which have made it largely possible to transact the affairs of these days of astounding business development."

State of Pennsylvania, Harrisburg, Pa.: "ShortLewis E. Beitler, Deputy Secretary of the hand has been the greatest possible aid to me. In many instances the ability to jot down important memoranda on the instant has been invaluable to me in the peculiar relations which must exist between a private secretary and a public executive."

Joseph B. McCullagh (late editor of St. Louis Globe-Democrat)-"I am indebted to shorthand for my success in life."

Stephen O'Meara (editor Boston Journal)"I learned and practiced shorthand for newspaper purposes, exclusively, and it gave me an exceptional opportunity for doing important work. It served to secure my subsequent promotion."

Dr. William A. Croffut (former editor Minneapolis Tribune)-"My life would have been a practical failure without shorthand. It has been a most valued auxiliary of my journalistic and magazine work."

Charles Otis (assistant manager Boston News Bureau)-"A first class stenographer is able to grow into a valuable man in our business. I personally owe my advancement to stenography.' Editor Christian Philanthropist-"I would not give up the use of stenography for the addition of $3,000 per annum to my income."

James M. Barr, first vice-president and general manager of the Chicago, Milwaukee & St. Paul Railroad Company, is another who owes to stenography much of his success in life.

"My ability to write shorthand," he says, "so placed me that I was able to obtain information in connection with railroad work which in turn enabled me to secure advancement therein.”

The Canadian Pacific Railway Company has among its officials many shorthand writers. M. H. Brown, W. B. Bulling, Geo. S. Cantile, William F. Egg, are all shorthand writers who have Mr. graduated from the stenographic rank. Brown says: "I attribute my rapid promotion to shorthand." Mr. Bulling testifies: "As a result of my ability to write shorthand I have been enabled to secure a thorough knowledge of the methods employed in the handling of questions of all descriptions pertaining to railroad freight work." Mr. Cantile says that "through being brought into close personal contact with the executive heads of departments, shorthand affords. opportunities to acquire a thorough knowledge and information that could not very well be ob tained in any other way." Mr. Egg writes: "In my case it has been the stepping stone to positions that I could not otherwise have aspired to."

Hon. Frank M. Eddy, United States Congressman from Minnesota: "Shorthand has been invaluable to me. I think a knowledge of shorthand is almost essential to success in these days."

Hon. William E. Mason, former United States Senator from Illinois: "Shorthand has been a great help to me. I frequently use it now in the courts and in the United States senate when I desire to make an exact quotation."

Hon. Bernard S. Rodey, U. S. Congressional Delegate from New Mexico: "I have been very much benefitted by a knowledge of shorthand. It enabled me at first to get positions that I never could have obtained without such an acquirement

and has enabled me to do two or three times as much work during the past fifteen or twenty years as I could have done without such knowledge."

Hon. Robert Ralston, Justice of the Court of Common Pleas, Philadelphia, Pa.: "To a young man without means who wishes to study law, 1 can recommend shorthand, especially as a means of helping toward the support, while pursuing his studies. It helped me materially while I was

Hon. Frank A. Vanderlip, ex-Assistant Secretary of the Treasury: "Shorthand was an important help to me at the outset of my career and was of much value to me in my early newspapei days."

Here is what lawyers who know shorthand have to say in regard to it:

The late Hon. Geo. Hoadley, ex-Governor of Ohio: "I found, as a judge on the bench, the knowledge which I possessed of phonography convenient in the very highest degree."

James R. Hile, attorney at law, West Superior, Wis.: "The best testimony I can offer as to the utility of shorthand is the fact that I have used it almost daily since discontinuing its use as a profession seven years ago."

Henry I. Green, of F. M. Green & Son, lawyers, Urbana, Ill.: "Stenography served me as a great aid in the beginning of my career as a lawyer and I should not, probably, have been able to follow my course of study continuously and consecutively if it had not been for my shorthand employment."

C. P. Connolly, attorney at law, Butte, Mont.: "In ascertaining the complete facts of your client's case from him, in knowing and having before your eye constantly just what the various witnesses will testify to when placed on the stand. and in various other ways, shorthand is a great time-saver to the lawyer. How most lawyers get along without it I do not understand. I am cer tain it has won many cases for me."

Clergymen also find shorthand beneficial as will appear from these letters:

Rev. Wm. D. Bridge, New York, N. Y.: "The clergyman is enabled to write his sermon in phonography with one-fourth the 'drudgery of the pen' imposed upon him by the longhand system.”

Rev. Thomas H. Pearne, D. D., Hillsboro, O.. "It is a great aid to systematic study. It is a great help to pulpit delivery.”

Rev. John W. Simpson, pastor M. E. church. Smithtown, Branch, N. Y.: The utility of phonobility for memoranda and as an aid to study rengraphy in the composing of sermons, its availader it worthy of all praise."

Rev. C. A. Peddicord, Allison, Ia.: "As to

phonography in my work as a clergyman, I can say as David said of the giant's sword, 'Give me that. There is none like it."

Sayings that Bring Trade.

A purchasing chance that few will miss.
Be prudent when good chances come your way.
Come to look and you will remain to buy.
Dainty needs for dainty people.

Ensemble of fascinating feminine fancies.
Fashions behests were religiously followed.
Glance with keen eye down this bargain list.

The Value of Advertising and How it Developed A Wonderful Business.

In reading a recent issue of The Advertisers' Almanack, a meaty booklet on advertising issued by the well-known firm of Doubleday, Page & Co., we were forcibly impressed with the wonderful development of the Waterman pen as told by Mr. E. T. Howard, who explains how the pen grew from its inception to a place of great popularity and is now being used in every civilized country.

Taking up the story at this point Mr. How

ard says:

"When I first saw the Waterman fountain pen, twenty-five years ago, the inventor showed his stock in a little case at the back of a cigar stand in one of the old-time office buildings on Fulton street, New York. He made the pens by hand, a few at a time, and sold them to his friends. One day I urged Mr. Waterman to advertise his pen. At that time the Century had attained the leading position, as an advertising medium, among general periodicals. Their great war series was running and had built up a circulation of over 300,000 copies. a tremendous achievement at that period.

"Mr. Waterman hesitated, because he could not afford the cost. I offered to trust

him for $62.50, the price of a quarter-page, and the advertisement was inserted. From that day to this the Waterman advertising has never been out of The Century for a single issue.

"As soon as the advertisement was published replies and orders poured in from every section of the country and the supply could not be kept up to the demand. At this point it became necessary to get more capital into the business and to provide facilities for an enlarged output. From the leading wholesale stationer of New York Mr. Waterman obtained a loan of $5,000. The business grew so fast that even the remarkable ability of the founder was tested to the utmost to keep up to the demands of the expansion. Realizing this fact and that success was assured, Mr. Waterman's backer desired a stronger control of the business.

"Mr. Waterman came to me with the story of his trouble. There was ample value in the patent and the business, but the ready money had gone into development. I advised him to form a stock company, which he did. This was the beginning of the L. E. Waterman Company, composed of Mr. Waterman and a few of us who were his friends and believed

in his idea. A $25,000 company was formed which paid the indebtedness and left a working surplus for emergencies.

"From that time the Waterman business never faltered. It has grown from the little case behind the cigar stand to a business requiring several factories, an entire building at Broadway and Cortland Street in New York, and branches in Boston, Chicago, San Francisco, Montreal, London, Paris, Dresden and Milan. Last year people in every part of the world paid for "Waterman Ideal" pens a total of $2,250,000. Each year from the beginning, the business has shown an increase of 20 to 60 per cent. And our advertising has grown proportionately. The quarter page in The Century has become a yearly campaign covering nearly the entire periodical field and costing over $100,000.

"The difficulties of Mr. Waterman's business, even after the company gave him room to grow, would have disheartened a man of less foresight and breadth. After the pens had been on the market for ten years or so, the competition worried me. Over two hundred fountain pens had been patented before Mr. Waterman's, and some of them were profiting largely by the wide publicity of the Waterman Mr. Waterman's attitude was characteristic of the man and showed his abiding faith in the invention to which he had devoted his life. The more people are educated to the use of fountain pens,' he said, 'the more I will sell. I know the American people would rather have, in the long run, perfect pens for two to five dollars, than poor pens at any price. Let them pour in all the milk they choose. I'll skim the cream.'"

den.

"Mr. Howard." was asked "what had been the policy of Waterman advertising?" replied:

Our

"We realized from the beginning that our proposition was not a mail order one. fountain pens are sold through dealers. The monthly magazines have been used almost exclusively, for two reasons. They alone cover the broad field and influence the general trade. Also, fountain pens are usually sold by stationers and newsdealers, and as they also sell magazines they know just what we are doing. to help them.

"We seldom use newspapers except for local holiday trade."

"How is the foreign trade developed?" "Ten years ago L. & C. Hardtmuth of Lon

don were appointed European agents. They place the foreign advertising, but it follows. the American example pretty closely.

"Of course, we have had an excellent follow-up system. It can be said truly that this system has its finger on practically every dealer in the country. Of course, Mr. Waterman was a remarkable business man, as well as inventor. Since his death Mr. F. D. Waterman, the president of the company, has carried on the work of his uncle with a continual enlargement and improvement of the busi

ness.

"Much work is done to keep dealers and their clerks familiar with the Waterman Ideal pen. A house organ is sent out regularly. This not only keeps all the dealers edited upto-date on the subject of fountain pens, but also tells how to sell them."

There is no business success in this country more interesting. It succeeded because of three things; always first, an article of merit; second, good and continuous advertising, third, honest methods and fairness. It was Mr. Waterman's business creed that no customer should ever be allowed to leave his store unsatisfied, and this policy is part of the legacy that L. E. Waterman left to his successors of the younger generation.

Where King Arthur Was Buried. The ruins of Glastonbury Abbey, in the southwest of England, were lately sold at auction to a Nottingham merchant for $150,000. An American lady, who was prepared to offer a larger sum than that, arrived at the scene of the sale just too late. Her plan was to obtain the Abbey as a joint English and American possession and establish there an English branch of the American Boy Knights of the Round Table. No lover of romance can be void of interest in the ruins which stand upon the probable site of the first Christian church in the British Isles, and where were buried the half mythical chieftain and his golden-haired queen of whom Tennyson so beautifully sang in "The Idylls of the King." The renowned Arthur, about the middle of the sixth century, was mortally wounded in the rebellion of his cousin Murdred, at the battle of Camlan, and was borne to Glastonbury Abbey to breathe his last and be buried among the bodies of saints that had lain there for centuries. About six hundred years after that, some diggers came by chance upon the grave of a stalwart man, by whose side were the bones of a woman who had yellow hair. The woman's remains were those of Guinevera, or Guinevere, for some words on the coffin of the man showed that it held all that was left on earth of King Arthur, who wore "the white flower of

Settled The Question.

"I was in a German barber shop up at Stockton," relates E. P. Hilborn, general manager of the Central California Traction Company, "when a nervous and excited German fellow dropped in to be barbered. He was very nervous, indeed. I suspected that he wanted to catch a train. At any rate, he was so nervous that he couldn't keep his seat. He began pacing up and down the floor, waiting his turn, and as this did not seem to calm his nerves he stepped outside and began pacing up and down the sidewalk. He came back in a moment and discovered, much to his horror, that some one had got in ahead of him and had taken the first vacant chair. The nervous man stalked up to the head barber blusteringly and said:

"If a man comes in und goes oud, has he vent?'

"The head barber looked at him searchingly and replied with dignity and emphasis: "He vas, but he ain't.'

"Whatever that meant, it ended the dispute quite effectively."

The Dead 'Un.

Breathes there a man with soul so dead
Who never to himself has said:
"My trade of late is getting bad,
I'll try another ten-inch ad?”

If such there be, go, mark him well; For him a bank account shall swell, And angels watch the golden stair To welcome home the millionaire.

The man who never asks for trade,
By local line or ad displayed,
Cares more for rest than worldly gain;
And patronage but gives him pain.

Tread lightly, friends; let no rude sound
Disturb his solitude profound;
There let him lie in calm repose,
Unsought except by men he owes.

And when he dies go plant him deep,
That nought may break his dreamless sleep;
Where no rude clamors may dispel
The quiet that he loved so well.

And that the world may know its loss Place on his grave a wreath of moss, And on the stone above: "Here lies A man who did not advertise."

Before you knock, see what hammers might

Arguments for Business Men Who Want to Make Their Advertising Bring More Results

In this Department Will be given the Best and Strongest Arguments to Help the Merchants in their Advertising and Form Letters

Millinery without style is like music without melody or marrying without courting.

Little savings all the time, big savings most of the time, below cost savings many times. Thus it is our stores become the easiest place to buy what you need to buy and the surest place to pay what you ought to pay.

A wilderness of underwear and light overwear, wrappers and the like that any woman can be pleasantly lost in. Oftener than not the prices are less than the goods not-made-up would cost at retail.

Foot coffins. Poor-fitting shoes kill all foot comfort. We have shoes in all sizes and widths -shoes to fit all feet. We wouldn't even give away a pair of shoes that didn't fit.

You think it's a calf, but it isn't. You must take the clerk's word for it when you buy shoes. Won't it pay to buy them where you can trust the clerk to tell you the truth? This is the place. If it's imitation, we tell you.

Some people in buying furniture always think of the price and never consider quality until too late. A great many times the lowest in price is the costliest. Our guide in buying is quality. We don't intend to have any furniture but what is first-class construction, something that will give good service, make our old customers come back, and send us new ones.

The fountain head of value giving. The papers are filled with soap-bubble ads, glittering with bogus bargains, only to burst into nothingness under the keen rays of investigation. Here you'll find the goods behind every price quoted. No faked-up sales of any kind to blind and mislead, but straightforward business sales based on solid facts-the best values at the lowest possible prices. Nearly half a century of unbroken faith with the public may explain why the people come here from every source to recognize and avail themselves of the superior advantages offered.

Never is a long time. Nevertheless we never knew the time when money bought more than

now.

Perspiring humanity, of the masculine persuasion, should cease to call the weather hard names, and endeavor to learn if there is not a remedy within reach for the betterment of conditions. Proper clothing has more to do with personal comfort during the heated term than any amount of cooling drinks or heating language. We

would suggest an inspection of the hot-weather garments we are showing.

How to keep a customer:

"Serve him bet

ter than he expects and charge him less." This
has been the talisman that has won fame and
fortune for our firm, and we adhere to it. Af-
ter we make a customer our aim is to keep him
always a customer. That's the way we have
builded this satisfactory, increasing business
here.
Are "tired of the old home?" If you
you
want a change, why not do for the house what
you do for yourselves-make it look different,
spruce it up a bit? We've got lots of the things
that would brighten up the house; such dainty
elegance of curtains, such rich wealth of rugs,
and so on. Out of temptation into gratification,
pleasure and enjoyment the prices lead you.
Better to have looked than to have wished you
had. People see things here they wish they had
seen before.

The cooling influence of our soda is at once apparent, and it goes directly to the thirsty spot in a most delightful way. Bright, sparkling, bubbling with bracing strength and lasting vigor, there is tone and health in every drop. Pure fruit juices only, and all the flavors at

We have turned on steam more than once in the last sixty days-just to keep the straw goods warm-but we can't do that any longer; we prefer to turn on the great price warmer at this sale-we'll make things hot moving them out of here Monday.

To-day's best is ahead of yesterday's stopping place the other stores are on the road to betterment, but we're blazing the way and the followers don't annoy. Thousands of dollars' worth of goods are gathered here without regard to distance, if they are helps to our patrons. Bigness counts not from bigness, but from the power it brings to do things best. Unequaled assortments and unmatched economies form the keynote to the interest you have in this business.

You might almost as well clothe your boys in paper bags as in some of the trash sold under the name of boys' clothing. Quality counts here. Note the lined knees, the patent waistbands, the extra patch-pieces, that go with so large a part of our boys' clothing. See the quality in these $3.50 serge suits-every suit guaranteed not to fade; you might soak it in salt water and dry it in the sun, yet the color would be the same.

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