Material for the Ad-Writer The Only Ad-Rule Ever Made That Answers you wish This valuable rule gives the width of newspaper and magazine columns in inches and lines. When to lay out space for single or double column newspaper or magazine width, no measuring is required, the rule will do it for you. It gives the number of words you need for the space you have to fill, the various sizes of type by points and ems, Agate, Nonpareil, Breveir and inch measurments. The names of the various sizes of type is given from 5% to 36 point. It also explains how to lay out your dummy, how to give typographical directions, the use of margins, preparation of body matter, using rules, use of capitals and lower case, how the firm name should appear, and the proper styles of type to use for display, body matter and emphasis. The 126 agate line and the nine inch rule combination is an absolute necessity in the preparation of advertisements. You can tell at a glance just how many inches or lines you have marked off without measuring. The rule is printed in two colors, on high-grade celluloid, and will be sent to any address postage prepaid, on receipt of 50 cents in stamps or silver. O POINT EN POINT EM $% POINT EN #6 INCHES 41⁄2 INCHES Brevier TWO COLUMN MAGAZINE WIDTH Pica 38" Double Gt. Primer 30" Five-line Nonpareil 24 " ........ Double Pica 18 "Great Primer 14 Point............... English ......Columbian Leeg Primer Small Pica COPYRIGHTED 1906--P. D. CO. A very serviceable PORTFOLIO 20x121⁄2 inches with a 11⁄2 inch back made of fine quality of black linen cloth, with 31⁄2 inch side and end flaps. The student will find this convenient holder very handy for unfinished dummies and drawings. When placed in the portfolio they can always be found. Price, 50c. An excellent pair of PARALLEL RULES made of ebony, connected with brass bars, can be furnished in any length desired. Six inches, 50c. Nine inches, 80c. Twelve inches, 95c. Fifteen inches, $1.15. ERASING SHIELD made of thin, flexible metal or celluloid with slots and holes of various sizes so that small erasures can be made on drawings, dummies, or on type writing, limited in size to that of the opening on the shield. The metal erasures, nickel plated, size 238x34 inches, 50c. In transparent celluloid, 22x41⁄2 inches, 45c; 3x5 inches, 55c. STEEL ERASURE (knife), cocoa handle, double blade, fine quality steel. Imported, 90c; Domestic, 60c. International Merchandise Co. (NOT INC.) Room 52, 40th St. & Michigan Ave., Chicago, Il. When writing to advertisers please mention Common-Sense. The Government Accountant P. O. BOX 27. MAIN OFFICE WASHINGTON, D. C. OFFICIAL ORGAN OF THE ASSOCIATION OF AMERICAN GOVERNMENT ACCOUNTANTS. A Monthly Magazine of Interest to Accounting and Financial Other Public Service Corporations To Be Found In All Leading Certified Public Accountants' Offices Principally Devoted To the Advocacy of Improved and Uniform Methods Sample Copy 15 Cents. The Great Southwest, A Magazine of Romance, His tory and Progress, devoted to the interests of the Southwest Section of the United States. Wants a subscription representative in every city in the country; also desires State Managers experienced in handling crews. Write us at once, for Copy and Terms. The following are some of the attractive premiums we allow our agents to give FREE with subscriptions, which enables them to earn from $5.00 to $15.00 a day: PREMIUMS. One eight-plece Kitchen set, retailing for not less than $2.50 for $1.75 with one year's subscription, or Six handsome pictures of Cow Boy-Girls, Mining Girls, in colors, which have retailed for $1.50, for $1.00 with one year's subscription, or One Rollman Food Chopper, retailing for $1.00, for $1.25 with one year's subscription, or One Hammond's Handy Atlas of the World, in book form, of 106 pages, retailing for $1.00, for $1.00 with year's subscription, or one One Lightning Razor, made to sell for $1.00, and guaranteed, for $1.25 with one year's subscription, or FREE with two years' subscription, or One year's subscription to "Success Magazine," one year's subscription to "The Great Southwest," and 10 vols. of English Fiction, bound in red silk cloth, good paper, described in September issue of our magazine, for $3.25. This is an unusual offer, or One Mission Lamp, for gas, oil or electricity, for $4.50 with one year's subscription. Lamp is retailing for not less than $9.00. Sent express prepaid. We have other attractive premiums besides the above. As our magazine is the ONLY HIGH-CLASS LITERARY MAGAZINE which is devoted exclusively to the development of the Southwest, it is attractive to easterners who are contemplating locating in this section; therefore, our eastern agents have no difficulty in securing lots of subscriptions. Subscription $1.00 a year. Send 10 cts. for copy. The GREAT SOUTHWEST MAGAZINE, 1840 California St., Denver, Col. World's Greatest Collectors' Paper Was First Paper in U. S. to Have Card Dept. Organ Most and Largest Card Clubs. Send ten cents to the undersigned and you will receive for three months the oldest, largest and best collectors' monthly for all kinds of Hobbies; Natural History and American Historical Discoveries; Coins, Stamps, Curios, Relics, Photography, Minerals, Sciences, Illustrated Souvenir Post Cards, Rarities and New Finds for all Kinds of Collectors. Over 15,000 Ads. in the past two years. The Philatelic West and Camera News, Greatest of its kind in the world. Fifty cents entitles you to a year's subscription and a free fifteen-word exchange notice in the largest exchange department extant. Over 3,600 pages in two years. This Illustrated 100-Page Monthly was established in 1895, and has the largest circulation of any collectors' monthly in the world, and in size has no rival. More ads. in the WEST than in all other American Collector monthlies combined. The best paying medium for advertisers. Rates small, results large. It will pay to write us about it. OUR MOTTO: "The best and lots of it." Invest ten cents judiciously by sending it to L. T. BRODSTONE, Publisher, Send five cents for membership card to American Camera Souvenir Card Club Exchange-over 8,000 members in all parts of the world-or fifty cents for year's membership to largest Souvenir Post Card or Philatelic Society Collectors Union. one West Souvenir Post Cars, 10 cents the dozen. Many colors. Try them. SPECIAL OFFER-Six months' subscription and fifty beautiful post cards, 25c. Makes Good Clerks Here's a book that makes clerks worth more money to themselves and to their employers. "The Clerks' Book" is made for clerks. It looks at things from the clerk's point of view. We've sold thousands of them to employes who want to improve their opportunities. Buy a copy for every clerk in the store. Big stores are doing this. Big manufacturing concerns, like the National Cash Register Co., are buying them to give to their agents. 100 pages, 16mo, blue cloth bound. A cracking good value. Price 25c, postpaid; five for $1. In lots of 100, $15 per 100 f. o. b. Delhi. Merchants' Helps Pub. Co. 420 Main St., Delhi, N. Y. THIS HANDSOME TOILET SET, silver mounted, deep daisy embossed back in French Gray finish. consists of a beautiful crystal beveled mirror, 84 long, a brush of the best selected bristles, and a beautiful silver mounted celluloid tortoise shell comb, in an elegant silk lined case. ¶Positively the most fashionable and latest creation of the silversmith's art. The ful harmony in design appeals to a person of refinement, and lends an artistic air to the dressing table. ¶ COMMON-SENSE, the magazine of inspiration, will be sent to you for one year by sending us $1.00 with your order and $1.00 a month for six months, which will complete the payments on grace in. FILL IN NAME AND ADDRESS AND SEND THIS COUPON. Gentlemen:-Attached find $1.00. Please ship the Embossed Daisy Silver Toilet Set; also enter my name for one year's subscription to COMMON-SENSE MAGAZINE. Name.. both magazine and toilet set. This set of silver will make a very appropriate present. COMMON-SENSE PUBLISHING. CO. CHICAGO Street City State.............. Copyright 1999 by Common-Sense Publishing Co. (Not Incorporated) OFFICES: PAGE BLDG., MICHIGAN BLVD. AND 40TH STREET, CHICAGO 150 NASSAU ST., NEW YORK 15 OXFORD ST., W., LONDON, ENG. James Black. Representative NOTE: Publishers will kindly obtain permission before using any article in this publication, as it is completely protected. All communications should be addressed COMMON-SENSE PUBLISHING CO., MICHIGAN BLVD. AND 40TH ST., CHICAGO. Subscription price, $1.00 yearly; Foreign countries, $1.50 yearly. Advertising rates will be supplied on application. Send money by postal money order, registered letter, check or draft. LEARN CORRECT ENGLISH Our course of instruction deals with the vital points of the English Language. We will teach you thoroughly by mail "How to Speak and Write Correctly." Send for full particulars. SCHOOL OF CORRECT ENGLISH Learn Jewelers' Engraving A high salaried and easily learned trade, taught thoroughly by rail. We wil teach the beginner better engraving than he can gain in years of rigid apprenticeship. We will also improve the skill of any engraver. Send for Our atalogue. The Engraving School, Dept. 73 Page Bldg., Chicago A Paper You Need in Beverage Food JOURNAL We Is a perfect mine of information relative to THE BEVERAGE AND FOOD PUB. CO., When writing to advertisers please mention Common-Sense. |