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Material for the Ad-Writer

AGATE 20

The Only Ad-Rule Ever Made That Answers
the Needs of the Advertisement Writer

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you

This valuable rule gives the width of newspaper and magazine columns in inches and lines. When wish to lay out space for single or double column newspaper or magazine width, no measuring is required, the rule will do it for you. It gives the number of words you need for the space you have to fill, the various sizes of type by points and ems, Agate, Nonpareil, Breveir and inch measurments. The names of the various sizes of type is given from 5% to 36 point. It also explains how to lay out your dummy, how to give typographical directions, the use of margins, preparation of body matter, using rules, use of capitals and lower case, how the firm name should appear, and the proper styles of type to use for display, body matter and emphasis. The 126 agate line and the nine inch rule combination is an absolute necessity in the preparation of advertisements. You can tell at a glance just how many inches or lines you have marked off without measuring. The rule is printed in two colors, on high-grade celluloid, and will be sent to any address postage prepaid, on receipt of 50 cents in stamps or silver.

12 PT. EM

POINT EN

& POINT EM.

10 PT. EM.

B INCHES
NEWSPAPER COLUMN
2% INCHES
MAGAZINE COLUMN WIDTH

TWO COLUMN NEWSPAPER WIDTH

% INCHES

TWO COLUMN MAGAZINE WIDTH

English

35" Double Gr. Primer 30" Five-line Nonpareil

16".........Columbian

.........Double Pice Great Primer

06 INCHES

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COPYRIGHTED 1906--P. D. CO.

A very serviceable PORTFOLIO 20x121⁄2 inches with a 11⁄2 inch back made of fine quality of black linen cloth, with 31⁄2 inch side and end flaps. The student will find this convenient holder very handy for unfinished dummies and drawings. When placed in the portfolio they can always be found. Price, 50c.

An excellent pair of PARALLEL RULES made of ebony, connected with brass bars, can be furnished in any length desired. Six inches, 50c. Nine inches, 80c. Twelve inches, 95c. Fifteen inches, $1.15.

ERASING SHIELD made of thin, flexible metal or celluloid with slots and holes of various sizes so that small erasures can be made on drawings, dummies, or on type writing, limited in size to that of the opening on the shield. The metal erasures, nickel plated, size 2x34 inches, 50c. In transparent celluloid, 21⁄2 x41⁄2 inches, 45c; 3x5 inches, 55c.

STEEL ERASURE (knife), cocoa handle, double blade, fine quality steel. Imported, 90c; Domestic, 60c.

International Merchandise Co.

(NOT INC.)

Room 52, 40th St. & Michigan Ave., Chicago, m.

When writing to advertisers please mention Common-Sense.

The Government Accountant

P. O. BOX 27. MAIN OFFICE

WASHINGTON, D. C.

OFFICIAL ORGAN OF THE ASSOCIATION OF AMERICAN GOVERNMENT ACCOUNTANTS.

A Monthly Magazine of Interest to Accounting and Financial
Officers of Municipalities, Banks, Railways and

Other Public Service Corporations

To Be Found In All Leading Certified Public Accountants' Offices

Principally Devoted To the Advocacy of Improved and Uniform Methods
of Accounting

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to the interests of the Southwest Section of the United States. Wants a subscription representative in every city in the country; also desires State Managers experienced in handling crews. Write us at once, for Copy and Terms.

The following are some of the attractive premiums we allow our agents to give FREE with subscriptions, which enables them to earn from $5.00 to $15.00 a day: PREMIUMS.

One eight-piece Kitchen set, retailing for not less than $2.50 for $1.75 with one year's subscription, or

Six handsome pictures of Cow Boy-Girls, Mining Girls, in colors, which have retailed for $1.50, for $1.00 with one year's subscription, or

One Rollman Food Chopper, retailing for $1.00, for $1.25 with one year's subscription, or One Hammond's Handy Atlas of the World, in book form, of 106 pages, retailing for $1.00, for $1.00 with year's subscription,

one

or

One Lightning Razor, made to sell for $1.00, and guaranteed, for $1.25 with one year's subscription, or FREE with two years' subscription, or One year's subscription to "Success Magazine," one year's subscription to "The Great Southwest,' and 10 vols. of English Fiction, bound in red silk cloth, good paper, described in September issue of our magazine, for $3.25. This is an unusual offer, or

One Mission Lamp, for gas, oil or electricity, for $4.50 with one year's subscription. Lamp is retailing for not less than $9.00. Sent express prepaid.

We have other attractive premiums besides the above.

As our magazine is the ONLY HIGH-CLASS LITERARY MAGAZINE which is devoted exclusively to the development of the Southwest, it is attractive to easterners who are contemplating locating in this section; therefore, our eastern agents have no difficulty in securing lots of subscriptions.

Subscription $1.00 a year. Send 10 cts. for copy. The GREAT SOUTHWEST MAGAZINE, 1840 California St., Denver, Col.

Subscriptions $1.50 Per Annum.

SOUTHWESTERN

OPPORTUNITIES

is the only magazine published in the attractive land of opportunity which we call the great southwest. Its editor has adopted the unique plan of visiting personally every section that claims promise of a future either as a mining camp or as a center for the homeseekers who are rushing westward in search of farms and business chances in the new towns. All articles in printed this magazine are written with the scenes fresh in the writer's mind and the actual conditions are vividly portrayed.

It is well for us to know more of our own land and it would seem to be essential that every person who thinks of going down to the sun-kissed land should avail himself of the information contained in these pages. The articles, both general and fiction, are written by people who know the land and who are in harmony with the spirit of it.

SOUTHWESTERN OPPORTUNITIES, "Interesting from cover to cover," is published monthly and mailed anywhere at $1.00 per year.

Address

WM. F. HUME, Publisher, El Paso, Texas

World's Greatest Collectors' Paper

Was First Paper in U. S. to Have Card Dept.

Organ Most and Largest Card Clubs.

Send ten cents to the undersigned and you will receive for three months the oldest, largest and best collectors' monthly for all kinds of Hobbies; Natural History and American Historical Discoveries; Coins, Stamps, Curios, Relics, Photography, Minerals, Sciences, Illustrated Souvenir Post Cards, Rarities and New Finds for all Kinds of Collectors. Over 15,000 Ads. in the past two years.

The Philatelic West and Camera News,
Superior, Nebraska, U. S. A.

Greatest of its kind in the world. Fifty cents entitles you to a year's subscription and a free fifteen-word exchange notice in the largest exchange department extant. Over 3,600 pages in two years.

This Illustrated 100-Page Monthly

was established in 1895, and has the largest circulation of any collectors' monthly in the world, and in size has no rival. More ads. in the WEST than in all other American Collector monthlies combined. The best paying medium for advertisers. Rates small, results large. It will pay to write us about it. OUR MOTTO: "The best and lots of it." Invest ten cents judiciously by sending it to

L. T. BRODSTONE, Publisher,
Superior, Nebraska, U. S. A.

Send five cents for membership card to American Camera Souvenir Card Club Exchange-over 8,000 members in all parts of the world-or fifty cents for year's membership to largest Souvenir Post Card or Philatelic Society Collectors Union.

one

West Souvenir Post Cars, 10 cents the dozen. Many colors. Try them.

SPECIAL OFFER-Six months' subscription and fifty beautiful post cards, 25c.

Makes Good Clerks

Here's a book that makes clerks worth more money to themselves and to their employers.

"The Clerks' Book" is made for clerks. It looks at things from the clerk's point of view.

We've sold thousands of them to employes who want to improve their opportunities.

Buy a copy for every clerk in the store. Big stores are doing this. Big manufacturing concerns, like the National Cash Register Co., are buying them to give to their agents.

100 pages, 16mo, blue cloth bound. A cracking good value.

Price 25c, postpaid; five for $1. In lots of 100, $15 per 100 f. o. b. Delhi.

Merchants' Helps Pub. Co.

420 Main St., Delhi, N. Y.

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THIS HANDSOME TOILET SET, silver mounted, deep daisy embossed back in French Gray finish consists of a beautiful crystal beveled mirror, 84 in. long, a brush of the best selected bristles, and a beautiful silver mounted celluloid tortoise shell comb, in an elegant silk lined case. ¶Positively the most fashionable and latest creation of the silversmith's art. The grace

ful harmony in design appeals to a person of refinement, and lends

an artistic air to the dressing table. ¶ COMMON-SENSE,

the magazine of inspiration, will be sent to you for one year

by sending us $1.00 with your order and $1.00 a month

for six months, which will complete the payments on

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FILL IN NAME AND ADDRESS AND SEND THIS COUPON.

both magazine and toilet set. This set of silver

CHICAGO

will make a very appropriate present. COMMON-SENSE PUBLISHING. CO.

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...........

State..........

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Copyright 1999 by Common-Sense Publishing Co. (Not Incorporated)
Entered at Chicago Post-Office as second-class matter, April 2, 1902, at the Post-Office at Chicago, Illinois,
under act of March 3rd, 1879.

OFFICES: PAGE BLDG., MICHIGAN BLVD. AND 40TH STREET, CHICAGO
131 CASHEL ST., CHRISTCHURCH, N. Z
James Rodger, Representative

150 NASSAU ST., NEW YORK 15 OXFORD ST., W., LONDON, ENG.
S. A. Conlan, Representative

James Black. Representative

NOTE: Publishers will kindly obtain permission before using any article in this publication, as it is completely protected. All communications should be addressed COMMON-SENSE PUBLISHING CO., MICHIGAN BLVD. AND 40TH ST., CHICAGO. Subscription price, $1:00 yearly; Foreign countries, $1.50 yearly. Advertising rates will be supplied on application. Send money by postal money order, registered letter, check or draft.

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LEARN CORRECT ENGLISH

Our course of instruction deals with the vital points of the English Language. We will teach you thoroughly by mail "How to Speak and Write Correctly." Send for full particulars.

SCHOOL OF CORRECT ENGLISH
Dept. 73. Michigan Blvd. and 40th St., Chicago, Illinois

Learn Jewelers' Engraving

A high salaried and easily learned trade, taught thoroughly by rail. We wi I teach the beginner better engraving than he can gain in years of rigid apprenticeship. We will also improve the skill of any engraver. Send for Our atalogue.

The Engraving School, Dept. 73

Page Bldg., Chicago

A Paper You Need in
Your Business.

Beverage Food

JOURNAL

We

Is a perfect mine of information relative to
Beverages and Foods. It is impossible in this
space to give an idea of its contents.
might call it a "Dollars and Cents" Journal
because it treats on such subjects that are of
value and informative to every manufacturer,
dealer and bottler who BUYS OR SELLS BEV-
ERAGES OR FOODS. It has a larger circula-
tion than any other similar publication.
Sub-
scription $1.00 a year. The $1.00 we ask may
save you many times the amount because of
its pure food and beverage law information.

THE BEVERAGE AND FOOD PUB., CO.,
P. O. Box 54, 416 Elm St., Cincinnati, 0.

When writing to advertisers please mention Common-Sense.

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