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Opportunities mock at indecision. As the concentrated rays of the sun kindle a fire whose continued heat melts the frozen earth to beauty and fruitfulness, so the concentrated rays of genius will pierce the darkest corners and densest ignorance-its faithful, patient persistence will arouse the most lethargic mind to a sense of improved conditions, and will electrify and fructify the better intelligence with a desire for the most beautiful as well as the most useful, the most artistic as well as the most magnificent.

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Common Sense teaches you to think and act, to content to the lowly; it does not bring prosperity reason and ask yourself why? "The only way" to or advancement. Cultivate consciousness of yourself, success is the advertising way.

and a knowledge of others, for if you are unconscious

of the failings of others, you will not be able to see The men who enter the Marathon races are re- yourself as you should be seen. Consciousness is quired to make most thorough preparations. For light,” unconsciousness is "darkness.”

The prinmonths they are trained in physical exercises calcu- ciple of this self-satisfaction must be within us, howlated to give strength and vigor to the body.

ever; otherwise there would be no limit to the stature Now if those who are to engage in running a race

of our happiness for "He only is great who has the on the Publicity race course those who purpose to

habits of greatness.


esteem. Strive become advertisement writers of note—would submit for greatness in any field of honorable endeavor, be to comparatively as strenuous discipline in order to it labor or learning. You can then be conscious of succeed—be as thorough and as earnest in their both your strong and weak points—you can then dispreparation--become thoroughly disciplined and pre

cern the unfortunate unconsciousness of them in othpared—there is no power on earth that could detain ers—where there is no consciousness, there is not the them from lifting the laurels of their profession.

right kind of ambition; where there is not the right

character of ambition, there can be no material progIt is the unconsciousness of better things that brings

ress on your part. Be conscious of the past and the on contentment, and contentment has never added to

present and your future will be more secure—for

where there is unconsciousness there can be no proper the material progress of the world. The animal that

future. walks in content—he is unconscious of better things— the insects that crawl are content. Man; that noblest work of God, is never content as long as he is con- Each young man is accorded once to stand where scious of bigger, brighter, grander and loftier condi- the path of life's ambitions seem to divide into two tons and achievements. Unconsciousness may bring

Unconsciousness may bring ways, the way of laborious toil, slavery and drudgery • with time at another's command, and that way of in- Advertising should be as certain, regular and perdividual effort, a break for self, with time at one's sistent as the seasons and the season's demands. If I own discretion, and he has to choose which he will wished to reach the farmers, I would seek out the be. Whether laborer or office fiend, political or best medium for that purpose, perhaps the County business man, the choice has to be made. While at paper, and would specially advertise some standard, the fork of the road the path of individual effort needful implement or articles the farmers used at that seemed hedged by thorns of trails, while the path of season-say spring breaking plows, harrows, culti“working for others” gave every indication of less vators, etc. Then as harvest approached specially note mental and ambitious effort. He who stands at the nad set forth the good qualities of mowers, reapers fork of the road cannot see far enough into the misty and binders, harvesting machinery, and so on through future to look beyond the entrance of either way, all the seasons, not forgetting the special wants of unless he be guided by the experience of others who the family. I likewise would study the needs of the have traveled their respective roads.

city people, the different trades and professions and If he bodly faced all apparent difficulties, and housekeepers generally and specially advertise in the moved in the path of “individual effort,” he will find proper channels to reach them, and this I would do that his ambitious ingenuity will give him strength to persistently. conquer all, to come out triumphant. If he turns to the rose-strewn path because it appears to require less

Keeping Up Steam hustle, he soon learns that its roses have thorns, and that the path is irksome, urging him to overtax his It is a well-known fact that water must boil and physical capacity, thus causing him by gradual pro- register 212 degress of heat before it generates steam. cess to commit suicide.

When this temperature is reached it must be mainEvery young man has to stand at the fork of the tained if the engine is to drive the machinery to acroad, and make his choice. Only a few choose the complish the work in hand. Every engineer is taught successful until their feet are pierced with the thorns

that water will not boil at 205 or 210 degrees, but of hardship, errors and slavery, but they find them- 212 degrees must be reached before the steam gauge selves too late, the opportunity has come and flown. begins to register. If he understands his business te It's tough, but he'll have to like it. Others devote the also knows that once this pressure is reached it can be strength and heat of manhood to the building of and

maintained with less fuel and with less wear on the establishing of their own, enjoy life and are pros

engine. perous, these do not meet with the buffs and hard- There are many people trying to accomplish their ships of the other class. They are ignorant of many

life work under a low pressure, and they do not of life's most wretched struggles, and this ignorance

understand why they fail to get ahead. Luke-warm is bliss. The man who says, “I wish I could have

water will not run an engine, neither will luke-warm the luck to succeed in business like so and so,' is

enthusiasm accomplish any greater results. Get your standing at the fork in the road, and unless he quickly

ideas boiling, convert them into steam and then maindetermines to make luck and open the door of suc

tain that pressure.

Don't waste energy; let your cess to himself, is sure to enter the woeful route; he

governor (common sense) regulate the control so that permits doors to be opened that will, during his life,

you get a uniformity of speed. If you use your invite enslavement and death of ambition.

energy spasmodically, remember there is something

wrong with the governor. The man who observes, keeps his eyes and ears open, soon cultivates the power to adapt that which “Of the various kinds of thoughts, those of hatred will be invaluable to him. It gives him originality and revenge are, however, the worst. What these and materially increases his creative talent. Stop a will not do has not yet been recorded. They have moment and study the things you see; look at every

kept men in mental agony, they have led men to thing you read in an advertising light. In time your

the gallows and the electric chair. One can never originality will be sharpened; your ideas will come tell what will come of them. Therefore, take heed. quicker, more frequent and the easier they are the Cast such thoughts out immediately upon exhibition. breezier they are.

To temporize means to court trouble. They may

simply destroy your appetite or they may destroy you Fall in love with advertising and you will marry and the happiness of many dear

Beware, Bacon condensed what I have just said into a very

fine and expressive sentence— "He that seeketh re"Some of your griefs you have cured,

venge keepeth his own wounds green.” It were well And the sharpest you still have survived; for you to memorize this saying of his. It may at But what torments of pain you've endured some later date add to your comfort and your health From evils that never arrived.”

if you will heed its implied warning.



Too Busy To Sin

By the Rev. Thomas Phillips, London, Eng. “I Go a-Fishing."

partial truth and when it is supplemented by much else Not because Feter wanted any fish, but because it becomes the whole truth." he wanted to escape from himself. Not because he In the fishing of Simon Peter and in the rush of wanted to resume his former calling, but because he the barrister's life there is a great principle which I wanted to get rid of the ugly thought that was in- submit to your consideration tonight. The man who cessantly tormenting his wounded soul. He had left has work to do and is dominated and fascinated by the comparative quietude of Galilee and accompanied his work, is saved from many disagreeable thoughts his Lord as he faced his last great tragedy at Jerusa- and from many violent temptations. lem, and in the excitement and tumult, in the con- In the first place, hard work occupies the mindfusion and dismay that filled the disciples in the great it was this that Simon Peter discovered. So long as city, he had denied his Lord. But now he was back he was idle in a neighborhood which brought home again on the old familiar lake side and all that had to him so many beautiful and, on account of his taken place at Jerusalem seemed like a cruel and im- denial, so many bitter memories, he felt that the possible dream. But every sight in Galilee hurt him strain was intolerable. He had to go “a-fishing" in sorely. It was in that spot that the Lord first ad- order to occupy his mind and escape from the spectres dressed to him winning words.

It was on the hill

of his evil thoughts. yonder that he had delivered his great sermon about Now Central London is as full of evil thoughts as the meek and pure, and the blessed men who were it is of people or germs.

I remember not long ago. ready to face death for the sake of the Kingdom of sitting with a number of people in the house of a man God. It was in that house by the lake side that the who was supposed to have great spiritual gifts. One great healer had summoned back his mother-in-law of the visitors, a Colonial, said: "I cannot live in from the heated delirium of a merciless fever. Not Central London, the air is densely populated with far away was the spot on the sea where his Master evil spirits.” I turned in surprise to a great student had helped him to walk on the boisterous waves. of the different religions of the world who was presGalilee was at one and the same time the best and the ent, and he answered: "He is perfectly right." worst place for Simon to resort to, for every square I suppose what these men meant was this: The yard of soil recalled some gracious miracle or help- thoughts that live in a certain locality give a certain ful word of his Lord. Peter's eager, impulsive, im- atmosphere to that locality. You go into an ancient patient, discomfited soul could not stand it. He said

Cathedral where prayer and praise has been wont to "I must do something or this will kill me.

be made for hundreds of years and you find there is a-fishing."

something in the atmosphere which makes it easy for They toiled all night and caught nothing, but it you to worship. The good thoughts of many cenwas the toiling rather than the catching that Peter

turies seem to wander about, along the long aisles, wanted. And when at last morning dawned on the

and under the vaulted roof. Now in Central London hills of Gadara, Jesus was seen in the gray light

the air is saturated with so many evil thoughts that on the pebbly shore. Simon on the one hand wanted

it is easy to go wrong. To be more definite; think for to rush to his master, but he was both afraid and

a moment of your business life, of the plans that are ashamed, and so he busied himself with the fishing, discussed, of the stories that are told, of the intrigues and we read: “Simon Peter went up and drew the that are admired, of the compromises that are prevanet to land full of great fishes."

lent and you can easily realize how the air round If I read the incident aright; Simon Peter sought about you is laden with microbes ready to fasten upon


your character and destroy its finer texture. refuge from his tumultuous and upbraiding thoughts in a spell of hard work. That brings me close to my

upon another aspect of our city life. It is the pleas

ure ground of all Europe. Many thousands of men subject tonight: “Hard work as a fortification against

come here not to pursue righteous design, but for unsin."

disguised purpose of enjoying themselves and we are I know of a Baptist minister who went down to the

unconsciously affected by these butterfly invaders. Inns of Court one day and asked one of the luminaries

As, on election day we catch politics, so we in Central of the bar how he was feeling, and the unusual and

London catch pleasure-seeking. The ruling idea is impressive reply was: “Busy, very busy, even too

not duty, but enjoyment, not principle, but gratificabusy to sin." To borrow one of the lawyer's own tion, is not to please God, but to please self. Then phrases; "this is not the truth, the whole truth and think again of the horrible suggestion of wickedness nothing but the truth; but it is rather the truth and that comes to anyone that saunters along our streets.

I'll go

I have walked sometimes late at night along our thor- "make up your mind definitely and irrevocably to be oughfares and have stood at the street corners appalled something." Don't permit anything to turn you out of and shamed by the effrontéry, the awfulness and the your way.

Let that be your goal and your path, mysteriousness of London thoroughfares. I have seen your loadstar and your compass.

Think about it, young fellows with unspoiled faces, faces yet un- pray about it, dream about it, let it drive at you marked by the stain of evil, standing on the edge of when on duty, let it cleave to you when you are off the pavement as though they were on the edge of some duty, for it is a potent charm that will effectively keep great precipice. I have seen innocent girls hurrying away many evils and many a sorrow. It is good to along as if they were blinding their eyes to the glare see a young man walk straight and swift through the of Vanity Fair. I have called again and again, "did streets of London. It is ominous of disaster when God ever mean such a thing as this to exist, were he begins to saunter and delay. The devil is afraid children to be brought up in it, were the pick of the of muscle that is tensed, of nerves that are braced, of young men and women intended to be cast down at

a will that is set and of a mind that is made up. It is the heart of it?"

when a man is in a waking mood, hungry to do and Every stall is laden with the devil's wares, and achieve, delighting in movement and activity, that his each of these wares suggest temptations which never mind is most wholesome and his heart most simple and come to people in more protected places. The only clean. But as I said this is not the highest gospel, so safeguard against this is that a man has some busi

let me hasten on to preach it. A man is safest of all ness to do, that he has set an aim before him and re- when his work and religion are one, when he has fuses to be turned out of his way by any taunt or consecrated himself to the Lord Jesus Christ, and in distraction. It is well for us to remember our Lord's

consecrating himself has consecrated his business also; first visit to the great city and the motto of the Naz- when he is not only a student, but God's student; not areth boy in the midst of Jerusalem, "Wist ye not

a draper, but God's draper; not only a grocer and that I must be about my father's business?” I have clerk, but God's grocer and God's clerk. This is the come into contract with not a few students, and I am happy task that the glorious privilege of having our thankful to say that some of them have to work so daily business shed through and through with the relihard that they have no time to think about the sin gion of Jesus Christ. I think I can prove that this is of the city. There are two science colleges close to- possible by the means of a very simple illustration. We gether. Into one the scholarship boys come from the

are all engaged in some branch of daily work, maybe it North, into the other the sons of rich men. There is

is not congenial, maybe it is hard and exacting, maybe all the difference in the world between the character

it tires and worries us beyond measure, but it is reand honours of these two colleges. In the one the

deemed by one gracious consideration, it is for the students can afford to idle away their time and then

sake of the dear one, the image of wife and little play the fool; in the other the students are compelled children come into it and makes it tolerable and even to work, and that compulsion is their salvation. In

delightful. Some asked Erskine, the advocate, how business life as well as in school life the condition ex

it was that he preached so eloquently. “My wife ists. I remember one, a young man teling me (who and children were tugging at my gown.” is now nevertheless, a noble fellow) that his chief

every man's work is transfigured by the thought of desire to come to a London firm was to be able to

home, so it can be more effectually transfigured by the "go-the-pace.” Compare with him another young

thought of God. We do it for his sake. We keep man who showed me the other day a course of busi

at it for it is His will; we do our best at it because ness study which he had received from a correspond- it deserves nothing less than our best; it is His way ence school in Oxford street. I think it was the Page- of training us and not only brings wages in money, Davis school. Outside his leisure hours he had made

but wages in character. up his mind to improve himself in every possible way. Now let me carry the thought one step further by Such conduct is much more far-reaching than it at pointing out the protecting value of what is known as present appears, for that study will not only make him

definite religious service. As you know, I contend a more practical worker but also a better man. It

that business is religous service, too, but if I might makes him impervious to the temptations that encircle make a convenient distinction, there is wordly work for him.

God, and Church work for God. Surely one effectYes, hard work is a great disinfectant. I am pro- ive way of outmaneuvering the devil is to enlist in the foundly thankful to God that all throughout my col

army that fights him.

If you want to overcome the lege career I had to fight every step of the way to taste for drink, fight the traffic; if you want to chase secure a scholarship. That strenuous fight kept me and all unholy thoughts out of your mind, wage war the world apart and spared me temptations that against impurity; if you seek to escape from the spell would otherwise have beguiled and attacked me.

of the world, the flesh and the devil, enter as a volunThis may not be the highest gospel to preach, but teer of the Kingdom of God. I cannot overrate the yet I would say to every young man and woman,

(Continued on page 22.)

Now as


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