Catch Lines for Advertisers.

Astonishing buying chances.

Advantages that will appeal to any shopper. Big business must follow these offerings. Both quality and price here appear for your patronage.

Credit here nicely suits small earnings. Candid statements that leave lasting impressions.

Decision is necessary for time is limited. Downward trend of prices everywhere evident. Every visitor becomes a customer. Everything imaginable in each line of goods. Flawless and fashionable features. Foolish is he who advertises untruthfully. Gain a great advantage by seizing this opportunity.

Gems of elegance-gems of excellence-gems

of value.

Harmonious effects in home decorations.

Home can be furnished and decorated at small expense.

Impossible to duplicate again this season. Ingenious advertising is of small avail without the goods behind it.

Just in the nick of time comes this offering. Juries of satisfied customers gave a verdict as to these goods.

Keep a keen eye upon future ads.

Keen cuts in selling figures are ever trade win

ners.

Late comers get poorest pickings.

Long time credits to suit every family exchequer.

Mail orders promptly and carefully filled. Mail order shopping here is satisfactory shopping.

Novelties are here in abundance.
Nobby neckwear popularly priced.

Only here and now can you get these goods.
Opportune sales for this season's home furnish-

ers.

Price pointers that sharp eyes will soon see. Pleasing array of the newest and best ideas for inspection.

Quick sales and small profits.

Quality and quantity always here for selection.

Reap the benefit of these splendid offerings. Richness in bargain giving a feature for to

morrow.

Sensitive purses will like these prices.

Sales of surpassing interest are now in full swing.

Talk here is backed up by deeds.

Timid retailers cannot understand our aggressive methods.

Use good judgment in other words attend this sale.

Vigorous retailing the order of the day. Valuable inducements for your consideration. Women will be greatly interested in this sale. Wander through this store to your heart's con

tent.

Youth is the time to make life plans.

You will be struck by our credit inducements. Engraving Tricks that Save Money

and Trouble.

Better results are obtained when half-tones are made from photographs with clear natural detail, than when it is necessary to use poor photographs retouched. Brown prints on smooth or glossy paper are preferred. Avoid retouching faces of human beings or animals in pictures, if possible. It usually destroys the lifelike appearance.

Line plates or half-tones for one color printing are produced from colored subjects or drawings by making what engravers call ortho-chromatic negatives. A colored glass plate is inserted behind the lens of the camera. When the exposure is made the colored glass affects the different colors of the drawing so that each is given the proper value of tone for black printing.

The expense of making special line drawings for printing on rough paper such as newspapers and cheap magazine use, can be eliminated by furnishing the engraver with a photograph or half-tone print from which can be made a photographic enlargement, commonly called a silver print. An artist can then draw a pen sketch with waterproof india ink over the silver print, accurately tracing the prominent lines. When the sketch is finished a chemical bleaching bath obliterates the photograph and the result is an accurate black and white line drawing from which the line cut is produced. Engravers' artists especially trained to do this work finish simple drawings in twenty minutes.

A line of display type can be inserted in any part of a half-tone if the engraver is furnished a clean proof of the type. Two negatives are made, one from the photograph and one from the type proof. One is printed over the other on the copper plate in the course of the process. This produces the same result that letters painted on the drawing would produce. It avoids the expense of artists' work and keeps the drawing or photograph free from marks that would probably spoil it for further use.

Simple, curved or straight black borders can be worked into half-tones or line cuts by machinery when they are being finished.-Advertisers'

Not the biggest stock of ribbons on earth, but a very select one. Neither do we run after mere "cheapness," although we're very sure that the ribbons we handle are much cheaper in the long run than are those whose sole claim to attention (and that a poor one), is smallpricedness. Shoe tops and the thermometer must move in opposite directions. Now that the one is moving up, the other must go down. You'll find these low quarters several quarters lower than they can be had elsewhere.

Your grocer is like your doctor-you've got to trust him; trust him with your health, and incidentally with your pocketbook. If you get hold of one who thinks of your pocketbook, to the detriment of your health, you had better drop him quick. We make healthy customers by selling them healthy food, and satisfied customers by charging them fair prices.

A clean trimmed plant always yields the best fruit. Our plant is up-to-date. Clean? See for yourself! The product? Try it. Puritan and Domestic Loaves always advertise themselves.

There are two things that all the talking in the wide world won't prevent coming to the surface: Murder will out-so will truth. And the truthful talks that tell about this store's methods-courteous treatment-cheerful return of money-and bona fide reductions-are sterling truths-that have made these the busiestthe brightest the neatest stores in Parkersburg.

The "creams" are a story by themselves. Cream of tin-cream of quality-cream of fashion to be said of our cream woolens--our cream

silks our cream nets. They are features of good dressing.

You are not so warm as you will be during the next ninety days. Now we can add to your comfort very much if you buy a pair of our warm weather shoes.

Don't think that our muslin under-garments are cheap because the price is very low. Look first at material, the trimming, the style of garment, the sewing, then judge intelligently. To show you how much confidence we have in this underwear, we are willing you should bring any priced garment you choose from elsewhere and compare it with ours. Then, too, we will show you the finest, daintiest and prettiest line to select from in the city. Just feast your eyes on these to make sure of the truth of this statement.

Just as naturally as pansies turn their faces

toward the sun, do most lovers of good footwear turn towards

This $ dollar mark does not figure so much in the present prices of silks as in days gone by. While the qualities are growing beautifully better the cost is growing beautifully less. It has now reached the point where the dressmaker's bill exceeds the store bill.

The big, new lace stock swings into the spring season at its very best. Of course, there'll be billows of new styles rolling in day by day; but the undertow of selling is so great that yards leave the counters as fast as other yards come.

You gentlemen who patronize the $50 tailors --will you accept a cordial invitation to inspect. the new spring suits and top coats The Hub has prepared for the season of ....? We'll show you an assortment of patterns-more extensive than the combined stocks of twenty tailors could afford. We'll show you styles-and trimmings ---and perfection of fit and workmanship that would do credit to the best tailor in the landand incidentally we will quote you prices that will make you reflect seriously whether you were not squandering good money all these years you have been paying your tailor fancy prices.

Every department is front-face and present arms in the dress parade of novelties for the unfolding season. Spring is rapidly releasing winter's hold and the people must have their minds upon the requirements for milder weather. You will find us prompt, primed and premeditating all that you will exact of us.

Umbrellas will go up the next month to come. Not in price, but for protection against rain and You'll find umbrellas right here in quality with prices below the average.

sun.

A watch that is continually trying to beat the record, or that is too lazy to run, is a bad thing to have about. We will repair it carefully, or if it isn't worth repairing we will tell you so, and be pleased to show you the finest collection of watches made. Prices are reasonable, too-we have looked out for that.

We don't want to blow. We let our bellows do that, and the anvils ring out the refrainthat we are headquarters for hardware, blacksmiths' bellows, anvils, vises, tools of all kinds, nails, all kinds of hardware.

A common expression and we can say it and mean it literally. Our credit system allows any

honest person to buy as fine a Diamond as they want and pay the bill so that they won't notice the expense-a dollar or so a week. No security. Everything guaranteed. Goods delivered on first payment. Prices 15 to 25 per cent less than the cash jewelers.

It is so handy and convenient to have a pen in your pocket filled and ready for immediate use. No shaking, no coaxing necessary to make our $2.00 and $2.50 Fountain Pens work, else your money back. They come in fine, medium and stub points and we have so many of each, we feel sure we can suit you. No trouble to try. Saves the bookkeeper so much dipping, dipping.

We don't claim to sell better candy than everybody else in town, but we do claim to sell as good candy as anybody sells.

You musn't get the idea that this is a skimpy, limited department of our big store. (We don't have any such departments.)

We provide a big stock, a good stock. None but goods of absolute purity are allowed to enter into it.

For our very finest we depend upon HENRY ... Henry is as good a candy maker as there is in New York City. We sell his bonbons for 60c a pound.

They couldn't be better or purer if they were $1.00 a pound. We put them up in a nice little box for you, and the box or name doesn't cost you a cent as it does in some cases. Try our Candies.

Tea is not fresh roasted if it is kept standing for months on the shelves of a corner grocery. A handsome label on a pretty package does not make a cup of tea. This store and its tea has been famous for 15 years. There's no chance to run in buying tea of us. You're safe at Jevue's. The best at 50c, at 75c or a dollar. Package Tea, if you want that kind.

Finely cut glass, adds greatly to the appearance of a Dining Room. It's Rich. Newly married people delight in exhibiting gifts of this kind and rightly they should, for its useful and shows thoughtfulness on the part of the donor. We're Proud of our reputation for washing lace curtains; we want to show more housewives how good we do it.

We handle them carefully, never injuring the most delicate lace; wash them in filtered water; dry them on a frame; send them home without a kink, blemish or flaw.

Buy one of our laundered shirts at 75c, $1.00 or at $1.25, take it home, wear it till it gets soiled, put it in the tub and soak it, and after you get the starch out of it, examine it-see how it's made, how it's put together, what it's

made of and if you're not fully convinced that Shirts are better than any shirts you ever bought before for the price you paid, bring it back starchless and we'll give you all you paid for it.

Starch in a shirt is sometimes used like paint in a house to cover up the defects. You can get as good a shirt for $1.00 today as you could for $1.50 two years ago-but we know it's harder to get the dollar.

"We have a large stock of glassware that we want to dispose of and in order that it may move quick, we are going to offer our patrons their choice of one piece of our stock upon the purchase of every dollar's worth or more. Articles to be given away are Water Pitchers, Cake Dishes, Celery Dishes, Cracker Jars, Berry Dishes, Glass Vases, etc., etc.

A Michigan merchant recently gave a triple plated tea set to the lady who guessed nearest to the number of sales as shown by the sales slips piled in the window, made in the store on a certain day.

sews

on

"There is an old proverb to the effect that every time you have a button sewed on the clothes you are wearing the sewer trouble. Whether this is true or not, it certainly takes trouble to sew up rips and on buttons. Good work won't rip-buttons well sewed on won't come off. We do good work and want your patronage.

There are Money-Saving Times and that is one way of making. But the very fact of lessened prices leads you to pay too much unless you are watchful. Goods that are paraded as rare bargains in many stores are usually to be found here regularly at a less price-if worthy of your buying. No trash is admitted.

A man that can make two blades of grass grow where only one grew before, is a public benefactor. We have done that and more, too. We have furnished up thousands of empty

homes in Western New York with beautiful furniture, carpets and draperies, and where darkness and gloom once reigned supreme is now lit up with all the comforts of a well-furnished home. Don't you think you need a little of our grass seed?

"A good beginning insures a good ending." Our handkerchief sale began this morning and it proved a good beginning, the counters being crowded we expected it-the values are unusual and discriminating buyers soon find it out. Every one needs handkerchiefs-both necessity and custom compels their use, and while we do not pose as philanthropists, we are certainly encouraging a worthy work by this timely offering of handkerchiefs at reduced prices. "Let the good work go on."