If you are a buyer of clothing let us reason together. We have a store in which to do business-we advertise to get business-and we give honest value to keep business. We've been here for about twenty years, and we expect to be right here for twenty years to come. How are we going to do it? We've got to depend on you-we've got to please you. We plan by day and dream by night to do this. When we have thoroughly satisfied you, then we have made a friend, and you know that friends count. Our customers leave the store only to return again Last fall's customers are with us this fall, and we're going to serve them and serve you so that you will all be with us next fall and each succeeding fall.

Some Advertising Cannot Be Bought by the Inch. We mean the kind of advertising which keeps a store busy with customers right through the year. A newspaper advertisement attracts the attention of a few people who are in need of the article advertised just at the time. But if their impression of the advertised goods after examination is not favorable and they do not buy, or having bought, are dissatisfied with their purchase, then the newspaper "ad" is lost, and their friends are apt to get the benefit of their experience.

But if the goods are good-as good as advertised or a little better-then the few who first respond to the newspaper "ad" are pleased, and they tell their friends about the good values and the friends go and buy, and are pleased and tell their friends--so the news spreads-a kind of advertising which can only be secured through fair, honest treatment of all and selling good, reliable merchandise at the lowest prices. We strive to secure this kind of advertising. We believe it is the best.

This is not a "regular" store. It's not a store that conforms to the creed of any leader, in the field of "regular" merchandising. It has a business creed and method of its own. It never has and never will belong to any combination or monopoly to hold up prices. It buys its goods where they are to be found at the lowest prices. It sells its goods at the narrowest margins of profit for spot cash. It puts a guarantee on every sale that is backed by every dollar it owns, and that guarantee says, "If the goods don't suit for any reason, bring them back and get your cash." It buys the stocks of merchants who have failed and sells those stocks to needy people at less than cost of making. It buys the salvage of stocks that have been in a fire, places

a little profit on them, sells them to people who appreciate buying splendid merchandise for almost nothing, and guarantees every sale as above. It buys from manufacturers, importers and wholesalers in every part of the country, the best, newest and brightest goods in every season, at the lowest prices cash will command, and brings them here and sells them at the lowest prices that are to be found in any market. These things are a part of the short history of this store. They are the foundations on which it rests. They form the mortar, steel, cement and granite that compose the edifice of this big white

store.

How much agony has been occasioned by putting a foot in the wrong shoe; the foot was all right but the shoe was all wrong. Some people think a customer should fit the foot to the shoe. That order of things is reversed here. We fit the shoe to the foot. Your feet were not made to order. Our shoes are.

Everybody is welcome. Nobody's enjoyment is to be marred by importunity to purchase.

Malapert attendants will not demand a statement of your wants-a reason for your presence. But the careful attention of everybody here is subject to your command.

Our Refrigerators are Cool Articles, but Hot Bargains! Finest line in the city. They embody all the latest improvements. Are economical in the use of ice and freeze like a January blizzard. Vanity always finds a mirror. Our vanity is our workmanship and our wheels are the mir

ror.

Where's your mirror? Perhaps we can make you see the real thing right. Swinging in the grape vine swing can't compare to swinging in one of Hammocks for comfort, rest and luxury.

We are fertilizing and cultivating the clothing field thoroughly. We do not allow things to wilt or thistles to take root. Old methods of the "old timers" are fast falling into disrepute and disfavor, leaving them in the darkness of their own. little commercial world, while ours grows brighter and larger every day.

This department reminds us somewhat of a baited field. Every time you throw out bait the birds are drawn from a greater distance, and each time in greater numbers. Every time we advertise millinery the crowd grows larger and larger, because the hats come prettier and prettier, and the price comes lower and lower. These hats and these prices will more than double the attendance of any former sale.

Short Stories

Magazine

The Circulating Library of the Magazine World.

SHORT STORIES buyers have time to read. This is a following of value, interesting and profitable to you.

Complete stories in each issue of clean, wholesome fiction, restful reading that does not grow old; SHORT STORIES Magazine never becomes "Yesterday's Newspaper.'

Newsdealers return but few SHORT STORIES, because its selling power is not gone when the dated month is passed. You receive the entire value of the whole circulation.

SHORT STORIES is a Silent Salesman long after the current issues of most magazines have been forgotten.

A gradual, steady growth past two years in circulation.

Correspondence and advertising rates from your agent.

A 9,059-word booklet has been published describing, explaining, picturing the work. Pages 2 and 3 tell about managing businesses great and small; pages 4 and 5 deal with credits, collections and with rock-bottom purchasing; pages 6 and 7 with handling and training men; pages 7 to 12 with salesmanship, with advertising, with the marketing of goods through salesmen, dealers and by mail; pages 12 to 15 with the great problem of securing the highest market price for your services-no matter what your line; and the last page tells how you may get a complete set-bound in handsome half morocco, contents in colors-for less than your daily smoke or shave, almost as little as your daily Will you read the book if we send it free? Send no money. Simply sign the coupon

newspaper.

The System Co., 151-153 Wabash Ave., ChicagoIf there are, in your books, any new ways to increase my business or my salary, I should like to know them. So send on your 16-page free descriptive booklet. I'll read it. 24-II

Name.

Address

Business

Position

Because in every issue it gives ideas concerning business and office methods in use in the best offices in all the cities.

The articles published in Modern Methods are by men who are themselves successful in business and office management and they are the men whose ways you must emulate if you aspire for promotion to an executive position.

Don't be a Clerk

BUT LEARN HOW TO PROGRESS by reading Modern Methods. It will tell you more in one issue than you can learn in two years otherwise.

SUBSCRIPTION PRICE 50 CENTS A YEAR. FOREIGN POSTAGE 50 CENTS EXTRA.

The accompanying illustration shows a small outline of the cover page design of alnew publication-"THE SHOW CARD WRITER" a handsome new illustrated monthly. The first number was pub. lished Sebtember first, 1907.

No Ad, Writer, Clerk, Decorator or Show Card Writer can afford to be without it a single month. It will be a credit to the craft, an inspiration to the worker and a delight to the eye. Every page, every article, every illustration will be clear and distinct. It will show you how to improve your skill, how to enlarge your field and how to make money.

One Dollar per Year Ten Cents a Copy No Free Sample Write for prospectus. Address

W. A. Thompson, Publisher, Pontiac, Mich Headquarters for Show Card Writers Supplies, Books, Etc

Advertise a

Retail Store

BY ALBERT E, EDGAR

TEACHES

How to lay out advertising copy. How much space to use. How to design an attractive space-saving_name plate. What a head line should accomplish. How to get and use proper illustrations. How to write your advertising introductory. How to describe an article so as to make sales. What style and method of pricing you need. The preparation of effective, free advertising. How to find and properly use selling points. The making of story papers, booklets, leaflets, folders, advertising letters and mailing cards. The organization of a follow-up system. The uses of calendars, blotters, post-cards, advertising novelties, package enclosure and hand-bills. Proper methods of window advertising. Correct outdoor advertising. Spring, fall and other openings advertising. Two-hundred-fifty selling helps, guessing and voting contests, drawings, schemes to attract boys and girls, premium schemes. The sen-ible advertising of special sales and clearance sales. The uses of leaders and bargains. Many novel sales plans. The promotion of business in a number of specific retail lines this department alone occupies about 100 pages. Mail order advertising and general advertising. Points about tyne, borders, ornaments and cuts. Nearly 20 pages of practical and helpful hints on how to lay out advertising copy. How to read proof and technical terms.

How this is done is demonstrated by the use of 641 ILLUSTRATIONS AS MODELS Showing how all these things are accomplished by the highly paid ad managers and the cross-road storekeepers PRICE $3.50 POSTPAID-ON A MONEY-BACK BASIS

The Outing Press, Depeat New York,U.S.A.

The Balance

Published at Denver
Colorado

Is growing brighter and attaining to a greater measure of excellence with every issue. Its contributors are representative of the most practical and scientific thought of this progressive time. You can not afford to miss the opportunity to attune yourselves to the vibrations of HEALTH, HAPPINESS and PROSPERITY by coming in touch with those whose lives show forth the actual scientific value, of the adaptation to everyday living, of a knowledge of the laws of being. Some of our regular contributors are Rem A. Johnston

J. Howard Cashmere

Eugene Del Mar

Julia Seton Sears

Grace M. Brown

Dr. Goe W. Carey

Henry Harrison Brown
Fredric W. Bury