ARGUMENTS THAT CAN BE USED IN ADVERTISEMENTS TO BRING MORE AND BETTER RESULTS. Some stores, when seasonable goods are sold, keep the prices up. Quite different here! The prices are made low just when the goods are in demand, and now-when everyone wants summer chairs we are ready, with prices lower than you ever knew. Figures can be juggled, but not facts! And fact it is, that when a merchant has small expenses, he needn't make as great profits as those who have large expenses, and still more money in the end. How is it mothers and their boys always leave the store smiling? We'll tell you. The boy has found what he wanted. The mother has been pleased with the price-satisfaction all aroundand that boy will grow up in clothes. Full time at half price. (Clocks.) How to keep a customer: "Serve him better than he expects and charge him less." This has been the talisman that has won fame and fortune for our firm, and we adhere to it. After we make a customer it is our aim to keep him always a customer. That's the way we have builded this satisfactory, increasing business here. Are you "tired of the old home?" If you want. a change, why not do for the house what you do for yourselves; make it look different, spruce it up a bit. We have lots of things that would brighten up the house; such dainty elegance of curtains, such rich wealth of rugs and so on. Out of temptation into gratification, pleasure and enjoyment the prices lead you. Better to have looked than to wish you had. People see things: here that they wish they had seen before. The cooling influence of our soda is at once apparent, and it goes directly to the thirsty spot in a most delightful way. Bright, sparkling, Bright, sparkling, bubbling with bracing strength and lasting vigor, there is tone and health in every drop. Pure fruit juices only, and all the flavors at We have turned on steam more than once in the last 60 days-just to keep the straw goods warm-but we can't do that any longer-we prefer to turn on the great price warmer at this sale-we'll make things hot moving them out of here Monday. Today's best is ahead of yesterday's stopping place the other stores are on the road to betterment, but we're blazing the way and the followers don't annoy. Thousands of dollars worth of goods are gathered here without regard to distance if they are helps to our patrons. Bigness. counts not from bigness, but from the power to bring to do things best. Unequalled assortments and unmatched economies form the key-note to the interest you have had in this business. Our advertisement is our signed contract. Our prices are a sure panacea for hard times. Right here, right now, for right prices. Perspiring humanity, of the masculine persuasion, should cease to call the weather hard names, and endeavor to learn if there is not a remedy within reach for the betterment of conditions. Proper clothing has more to do with personal comfort during the heated term than any amount of cooling drinks or heating language. We would suggest an inspection of the hot-weather garments we are showing. Money keeping prices for warm weather merchandise this week. X-ray fabrics-silk grenadines—call them what you will they're all here and bent upon giving comfort to womankind during the hyperheated period that follows mid-June. As for the flowerbedecked French ones-the most fashionable of all-you'll find double the variety at this silk department that a whole day's looking elsewhere will reveal. A wilderness of underwear and light overwear, wrappers and the like that any woman can be pleasantly lost in. Oftener than not the prices are less than the goods not-made-up would cost at retail. Foot coffins.-Poor fitting shoes kill all foot comfort. We have shoes in all sizes and widths -shoes to fit all feet-we wouldn't even give away a pair of shoes that didn't fit. The fountain-head of value giving. The papers are filled with soap-bubble ads., glittering with bogus bargains, only to burst into nothingness under the keen rays of investigation. Here you'll find the goods behind every price quoted. No faked up sales of any kind to blind and mislead, but straightforward business sales based on solid facts-the best values at the lowest possible prices. Nearly half a century of unbroken faith with the public may explain why the people come here from every source to recognize and avail themselves of the superior advantages offered Little savings all the time, big savings most of the time, below cost savings many times. Thus it is our stores become the easiest place to buy what you need to buy and the surest place to pay what you ought to pay. Our ready-to-wear clothing is made with this one idea to give the appearance and satisfactory wear of a made-to-order suit at half the cost. The cloths include the very newest and nobbiest patterns. It's hard work to sell you a suit on paper, but come and see the goods and they'll sell themselves. Set consists of Two Quart Water Pitcher, 6 half-pint star cut Tumblers and highly reflecting beveled Belgium glass, 14-inch Mirror Plateau, with silver plated mountings. Tinctive character. HIS GENUINE RICH CUT GLASS WATER SET is unsurpassed for its distinctive character. Its clear crystal color adds a lustrous effect to the dining table or sideboard, and gives the home that touch of refinement so greatly appreciated by neighbors and friends. Buying cut glass is a judicious investment. Such an opportunity as this is unusual. The retailers' and jobbers' profits have been eliminated-you buy at factory prices. An appropriate gift is this handsome WATER SET which is unique, brilliant and sparkling. Brides are especially pleased when they are presented with a set of this RICH CUT GLASS and it makes a suitable gift all the year through. Send $1.00 for year's subscription to COMMON-SENSE, afterwards pay $1.00 a month for twelve months, which completes the payments on both water set and magazine. Remember the publishers of COMMON-SENSE stands back of this offer. Think of it, can you find a merchant in your city who will sell anything like this set for the money small monthly payments and give you plenty of time to pay for it? in We are Naturally you wonder how we can afford to make such an unheard of offer. doing it in order to introduce COMMON-SENSE to a wider circle of readers. MON-SENSE has a mission-to help you attain your ambition, to suggest ways of increasing your earning capacity and to make your life a greater success. as the allotment is small, first come first served. Write at once COMMON-SENSE PUBLISHING CO. 88 Wabash Avenue, CHICAGO, ILL. THE GREAT Southwest Magazine Is the only High Class, Illustrated, Literary Magazine in the Southwest, which is devoted exclusively to its Romance, History and Development. Our "Clearing House Department" gives invaluable information to the Health Seeker, Home Seeker and Investor about cities in Nebraska, Wyoming, Utah, Colorado, New Mexico, Arizona, California, Texas, Arkansas, Oklahoma, Missouri and Kansas, to which our magazine is devoted. Circulation 60,000 monthly. Medium for those wishing of modest means, as well as the rich on ranches, in small towns and large cities of the Southwest. third of our circulation now in Eastern, Middle, Western and Southern States. is A Best Advertising to reach people still The Pewter Jug by Wm. M. Chase, life painting, reproduced in color. Class in Oil Painting, first lesson by Chas. C. Curran. Class in Water Color, first lesson by Rhoda Holmes Nicholls. Still Life Painting by Emil Carlsen, Instructor at the National Academy of Design Schools. Cast Drawing, first paper by Fred. Van Vliet Baker, Instructor at Pratt Institute. Miniature Painting, first paper by Wm. J. Baer, President National Society of Miniature Painters, Iumination, first paper by Florence Gotthold. Modeling, first paper by Chas. J. Pike. Japanese Arrangement of Flowers by Mary Averill. Stenciling by Nancy Beyer. Rings by Emily F. Peacock. Send for prospectus for contributions in November and following issues. COMBINATION SUBSCRIPTIONS Palette & Bench) Palette and Bench -$7 Keramic Studio School Arts Book Palette and Bench $5 Keramic Studio School Arts Book -$8 When writing to advertisers please mention Common-Sense. -Position-Getting -Man-Handling A 9,059-word booklet has been published describing, explaining, picturing the work. Pages 2 and 3 tell about managing businesses great and small; pages 4 and 5 deal with credits, collections and with rock-bottom purchasing; pages 6 and 7 with handling and training men ; pages 7 to 12 with salesmanship, with advertising, with the marketing of goods through salesmen, dealers and by mail; pages 12 to 15 with the great problem of securing the highest market price for your services-no matter what your line; and the last page tells how you may get a complete set-bound in handsome half morocco, contents in colors-for less than your daily smoke or shave, almost as little as your daily newspaper. Will you read the book if we send it free? Send no money. Simply sign the coupon -The System Co., 151-153 Wabash Ave., ChicagoIf there are, in your books, any new ways to increase my business or my salary, I should like to know them. So send on your 16-page free descriptive booklet I'll read it. 24-10 Name. Address Business Position A NOTABLE BOOK FOR TEACHERS and STUDENTS Written from the Teacher's Standpoint Literary Analysis and Pedagogy By J. E. MCMULLEN, Ph. D. PROF. OF LITERATURE, MARION NORMAL COLLEGE No study gives the teacher more concern than Literature. Often teachers and pupils do not know HOW to study the subject. This book tells HOW. It takes classics from Longfellow, Whittier, Lowell, Holmes, Bryant and Emerson, and discusses them from every angle. The poems discussed are in the book, so are the prose selections. It also discusses Robinson Crusoe, Washington's Farewell Address. Rip Van Winkle, and the Legend of Sleepy Hollow. It contains just what every teacher ought to know. The book is bound in neat cloth binding and contains 341 pages. |