The accompanying illustration shows a small outline of the cover page design of afnew publication-"THE SHOW CARD WRITER" a handsome new illustrated monthly. The first number was published Sebtember first, 1907. No Ad, Writer, Clerk, Decorator or Show Card Writer can afford to be without it a single month. It will be a credit to the craft, an inspiration to the worker and a delight to the eye. Every page, every article, every illustration will be clear and distinct. It will show you how to improve your skill, how to enlarge your field and how to make money. One Dollar per Year Ten Cents a Copy No Free Sample W. A. Thompson, Publisher, Pontiac, Mich Only 48c for this Corset Cover Fine quality white nainsook, WILL H. STETSON SUPPLY New York City EVERY YOUNG MAN Because in every issue it gives ideas concerning business and office methods in use in the best offices in all the cities. The articles published in Modern Methods are by men who are themselves successful in business and office management and they are the men whose ways you must emula te if you aspire for promotion to an executive position. Don't be a Clerk BUT LEARN HOW TO PROGRESS by reading Modern Methods. It will tell you more in one issue than you can learn in two years otherwise. SUBSCRIPTION PRICE 50 CENTS A YEAR. Published by Modern Methods Publishing Co. How to lay out advertising copy. How much space to use. How to design an attractive space-saving name plate. What a head line should accomplish. How to get and use proper illustrations. How to write your advertising introductory. How to describe an article so as to make sales. What style and method of pricing you need. The preparation of effective, free advertising. How to find and properly use selling points. The making of story papers, booklets, leaflets, folders, advertising letters and mailing cards. The organization of a follow-up system. The uses of calendars, blotters, post-cards, advertising novelties, package enclosure and hand-bills. Proper methods of window advertising. Correct outdoor advertising. Spring, fall and other openings advertising. Two-hundred-fifty .selling helps, guessing and voting contests, drawings, schemes to attract boys and girls, premium schemes. The sensible advertising of special sales and clearance sales. The uses of leaders and bargains. Many novel sales plans. The promotion of business in a number of specific retail lines this department alone occupies about 100 pages. Mail order advertising and general advertising. Points about type, borders, ornaments and cuts. Nearly 20 pages of practical and helpful hints on how to lay out advertising copy. How to read proof and technical terms. How this is done is demonstrated by the use of 641 ILLUSTRATIONS AS MODELS Showing how all these things are accomplished by the highly paid ad managers and the cross-road storekeepers PRICE $3.50 POSTPAID-ON A MONEY-BACK BASIS The Outing Press, Deposit New York,U.S.A. When writing to advertisers please mention Common Sense. NEW MAGAZINE ON ELECTRICITY Popular Electricity presents the wonders of Electricity in Plain English." It is non-technical, and so plain that all may understand. It is the first medium to bring the general public in familiar touch with the most wonderful force the world has ever known. became a necessity, because electricity is now a part of the everyday life of the Twentieth Century and it is no longer possible to transact business without a fairly extended knowledge of its principles, applications and phraseology. You realize this. You are interested. But before this you never had a medium through which you could become familiar with this wonderful power. NOW YOU HAVE it in Popular Electricity. The subscription price is only $1.00 a year, Canada $1.50. The magazine is bright and snappy; handsomely illus. trated; contains serials by well known writers: Junior Department; Household Department; Questions and Answers-best of all, everything is written up in an entertaining style absolutely non-technical. Until the supply is exhausted we can furnish May, June You can make money taking subscriptions for Popular Electricity-Lots of i Enclosed please find $1.00 for one year's subscription to ..issue .... The Land of Promise SOUTHWEST TEXAS Texas, the wild and wooly state of yesterday, is now the "largest" state in the Union. In no other section is there to be found the great wealth, the great climate, the great social, commercial and political possibilities - and the Garden Spot of Texas is the Southwest. Every feature of Southwest Texas is fully depicted in THE PASSING SHOW, a magazine of life and spirit. You'll find its information deeply interesting and its fiction thrilling. If you'd like a sample copy. send 4 cts, in stamps to the Passing Show, Dept. A, San Antonio, Texas. SPECIAL OFFER Published the Fifth of Each Month by -COMMON-Sense publISHING CO. (NOT INC.) Copyright 1908 by Common-Sense Publishing Co. (Not Incorporated) Entered at Chicago Post-Office as second-class matter, April 2, 1902, at the Post-Office at Chicago, Illinois, under act of March 3rd, 1879. 150 NASSAU ST., NEW YORK S. A. Conlan, Representative OFFICES: 88 WABASH AVENUE, CHICAGO 195 OXFORD ST. W., LONDON 131 "A" CASHEL ST., CHRISTCHURCH, N. Z. NOTE: Publishers will kindly obtain permission before using any article in this publication, as it is completely protected. All communications should be addressed COMMON-SENSE PUBLISHING CO., 88 WABASH AVENUE, CHICAGO. Subscription price, $1.00 yearly; Foreign countries, $1.50 yearly. Advertising rates will be supplied on application. Send money by postal money order, registered letter, check or draft. Liberal Credit Given to Everybody We will ship This Pay $1.00 Cash, $1.00 Monthly A most magnificent present for any member of the family, a constant Source of comfort-suitable for parlor or library, den or sitting room - beautiful durable and can't be duplicated for triple this amount. Send us $1.00 cash and we will ship this handsome Imperial Rocker, made of choice This strong, selected, thoroughly seasoned quarter sawed golden oak, highly polished. durable rocker is profusely carved, has roll seat, button front, diamond tufted back, upholstered with Boston leather. The broad heavy arms are supported by three strongly turned spindles, and the entire construction is of the highest order of workmanship, thereby guaranteeing a substantial rocker, one that will last a life time and descend to the next generation. It is a thoroughly comfortable chair, built with every regard for ease as well as beauty. Price Only Pay $1.00 Cash, $1.00 Monthly Satisfaction Guaranteed or Money Refunded $5.75 International Merchandise Co. ROOM 52, 92 WABASH (Not Inc.) CHICAGO, ILLINOIS COMMON SENSE PUBLISHED ON THE 5TH OF EACH MONTH AT 88 WABASH AVE., CHICAGO VOLUME VIII NO 10 Copyrighted 1908, by Common-Sense Publishing Co.. (Not Inc.) OCTOBER, 1908 Subscription price $1.00 per year in advance. Foreign subscription $1.50 Canadian subscription $1.25 The editorials that appear in COMMON-SENSE each issue give expressions to sound business principles picked up during years of wrestling with business problems. Many of the sayings have become famous for their true to virtue qualities. COMMON-SENSE is the magazine that inspires, uplifts and stands boldly for all things on the side of morality and intelligence, that makes each succeeding generation of Americans better men and women. The editor shall appreciate any suggestion from our readers for the improvement of COMMON-SENSE. If you have an axiom that has been forged out of your experience send it in and give others the benefit of its truth. Some one has defined happiness as "the constant pursuit of an agreeable object with a sense of continual progress." "As above the oyster the starfish, the porpoise the whale, so above all matter does the human being rise pre-eminent." The boy at an early age who faces the world alone should have a training that will enable him to successfully withstand the hardships of life. A few rebuffs will only be used as experience. Those things which work hardships to the boy raised in affluence are lessons. to the self-made boy. Boys who are compelled to do without the pleasures of life know that they only need a few things for their comfort, and therefore are more frugal and saving. When they once begin to make money they see many opportunities for safe investment, while the sons of rich parents invest from a gambler's viewpoint and consequently are never successful. Hardship strengthens the character, makes a boy strong mentally and physically, quicker of wit and more resourceful than he would be if he had been born with a "silver spoon in his mouth." The boys of poor parents should consider themselves lucky, for there is a pleasure in gaining a victory by hard work, and when the prize is won there is a satisfaction in knowing that it was won by honest effort. I know of nothing which life has to offer so satisfying as the profound good understanding which can subsist, after much exchange of good offices, between two virtuous men, each of whom is sure of himself, and sure of his friend. It is a happiness which postpones all other gratifications, and makes politics, and commerce, and churches cheap.-Emer son. To avoid effort is laziness, and laziness is an inborn characteristic of the average man and woman. The American people are beginning to lead lives of idleness; they have their servants who wait upon them "hand and foot," and in time nature drives these men and women into close corners where it is necessary to fight their way out with the assistance of pellets, drugs and the surgeon's knife. While we do not advocate exercise as a cure for all diseases, many human ills could be avoided by plenty of work. All around us we find men and women complaining of this and that, and nine times out of ten these sufferers never think of taking exercise as a method of restoring lost vitality. The women. of America should "wash their own dishes, take care of their own homes," and the men of America should "chop their own wood, carry in the coal," thereby getting the exercise so greatly needed for a healthy life. By proper exercise the most lethargic can be awakened to activity and respond to the irresistible call of the hills, valleys, trees and streams, where the pure, clean, invigorating air costs nothing but the effort of inhaling it. |