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The accompanying illustration shows a small outline of the cover page design of afnew publication-"THE SHOW CARD WRITER" a handsome new illustrated monthly. The first number was pub. lished Sebtember first, 1907.
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EVERY YOUNG MAN Should Read Modern Methods
How to Advertise a
BY ALBERT E, EDGAR
Because in every issue it gives ideas concerning business and office methods in use in the best offices in all the cities.
The articles published in Modern Methods are by men who are themselves successful in business and office management and they are the men whose ways you must emula te if you aspire for promotion to an executive position.
Don't be a Clerk
TEACHES How to lay out advertising copy. How much space to use. How to design an attractive space-saving name plate. What a head line should accomplish. How to get and use proper illustrations. How to write your advertising introductory. How to describe an article so as to make sales. What style and method of pricing you need. The preparation of effective, free advertising. How to find and properly use selling points. The making of story papers, booklets, leaflets, folders, advertising letters and mailing cards. The organization of a follow-up system. The uses of calendars, blotters, post-cards, advertising novelties, package enclosure and hand-bills. Proper methods of window advertising. Correct outdoor advertising. Spring, fall and other openings advertising. Two-hundred-fifty selling helps, guessing and yoting contests, drawings, schemes to attract boys and girls, premium schemes. The sensible advertising of special sales and clearance sales. The uses of leaders and bargains. Many novel sales plans. The promotion of business in a number of specific retail lines-this department alone occupies about 100 pages. Mail order advertising and general advertising, Points about type, borders, ornaments and cuts. Nearly 20 pages of practical and helpful hints on how to lay out advertising copy. How to read proof and technical terms.
How this is done is demonstrated by the use of 641 ILLUSTRATIONS AS MODELS
Showing bow all these things are accomplished by the
BUT LEARN HOW TO PROGRESS by reading Modern Methods. It will tell you more in one issue than you can learn in two years otherwise.
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Published the Fifth of Each Month by
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Copyright 1908 by Common-Sense Publishing Co. (Not Incorporated)
under act of March 3rd, 1879.
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Note:- Publishers will kindly obtain permission before using any article in this publication, as it is completely protected. All communications should be addressed COMMON-SENSE PUBLISHING CO., 88 WABASH AVENUE, CHICAGO. Subscription price, $1.00 yearly; Foreign countries, $1.50 yearly. Advertising rates will be supplied on application. Send money by postal money order, registered letter, check or draft.
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VOLUME VIII NO 10
Subscription price $1.00 per year in
The editorials that appear in COMMON-SENSE each issue give expressions to sound business principles picked up during years of wrestling with business problems. Many of the sayings have become famous for their true' to virtue qualities. COMMON-SENSE is the magazine that inspires, up.ifts and stands boldly for all things on the side of morality and intelligence, that makes each succeeding generation of Americans better men and women.
The editor shall appreciate any suggestion from our readers for the improvement of COMMON-SENSE. If you have an axiom that has been forged out of your experience send it in and give others the benefit of its truth.
Some one has defined happiness as "the I krow of nothing which life has to offer so constant pursuit of an agreeable object with satisfying as the profound good understanda sense of continual progress.”
ing which can subsist, after much exchange
of good offices, between two virtuous men, “As above the oyster the starfish, the por
each of whom is sure of himself, and sure of
his friend. It is a happiness which postpones poise the whale, so above all matter does tlie human being rise pre-eminent."
all other gratifications, and makes politics,
and commerce, and churches cheap.—EmerThe boy at an early age who faces the world alone should have a training that will
To avoid effort is laziness, and laziness is enable him to successfully withstand the hard
an inborn characteristic of the average man ships of life. A few rebuffs will only be used and woman. The American people are beas experience. Those things which work hard- ginning to lead lives of idleness; they have ships to the boy raised in affluence are lessons their servants who wait upon them"hand to the self-made boy. Boys who are com- and foot,” and in time nature drives these pelled to do without the pleasures of life know
men and women into close corners where it that they only need a few things for their
is necessary to fight their way out with the comfort, and therefore are more frugal and
assistance of pellets, drugs and the surgeon's
knife. While we do not advocate exercise as saving. When they once begin to make
a cure for all diseases, many human ills could money they see many opportunities for safe
be avoided by plenty of work. All around us investment, while the sons of rich parents in
we find men and women complaining of this vest from a gambler's viewpoint and conse- and that, and nine times out of ten these sufquently are never successful.
ferers never think of taking exercise as a Hardship strengthens the character, makes method of restoring lost vitality. The women a boy strong mentally and physically, quicker of America should "wash their own dishes, of wit and more resourceful than he would be take care of their own homes," and the men if he had been born with a "silver spoon in his
of America should “chop their own wood, mouth."
carry in the coal," thereby getting the exercise
so greatly needed for a healthy life. By The boys of poor parents should consider
proper exercise the most lethargic can be themselves lucky, for there is a pleasure in
awakened to activity and respond to the irregaining a victory by hard work, and when the
sistible call of the hills, valleys, trees and prize is won there is a satisfaction in know- streams, where the pure, clean, invigorating ing that it was won by honest effort.
air costs nothing but the effort of inhaling it.