Communication: An IntroductionSAGE, 1999 M12 15 - 240 páginas Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
Dentro del libro
Resultados 1-5 de 53
Página v
... communication studies Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 222 20 21 1.9.3 Reception analysis 22 1.10 The ...
... communication studies Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 222 20 21 1.9.3 Reception analysis 22 1.10 The ...
Página vii
... communication 5.7 5.8 5.9 124 125 125 5.9.2 Lobbying Organizations especially designed for communication Research on innovation and diffusion Organizations for furthering adoption and diffusion 5.9.1 The general pattern 6 Societal ...
... communication 5.7 5.8 5.9 124 125 125 5.9.2 Lobbying Organizations especially designed for communication Research on innovation and diffusion Organizations for furthering adoption and diffusion 5.9.1 The general pattern 6 Societal ...
Página viii
... communication : the global village green ? PART FOUR : THE FUTURE OF COMMUNICATION 8 The Future of Communication and Communication Research 196 199 199 8.1 Some general tendencies 199 8.2 Scholarship and research in the area of ...
... communication : the global village green ? PART FOUR : THE FUTURE OF COMMUNICATION 8 The Future of Communication and Communication Research 196 199 199 8.1 Some general tendencies 199 8.2 Scholarship and research in the area of ...
Página ix
... communication The Great Wheel of Culture in Society 51 55 3.2 A typology of relations between culture and other societal systems 3.3 Forms of life , ways of life and lifestyles 3.4 Four approaches in socialization research 28990 57 62 ...
... communication The Great Wheel of Culture in Society 51 55 3.2 A typology of relations between culture and other societal systems 3.3 Forms of life , ways of life and lifestyles 3.4 Four approaches in socialization research 28990 57 62 ...
Página xi
... researchers ( too many to name in fact ) , who are active in a number of academic disciplines and are geographically located in different parts of the world . In particular , I have had the good fortune to be involved in two Swedish ...
... researchers ( too many to name in fact ) , who are active in a number of academic disciplines and are geographically located in different parts of the world . In particular , I have had the good fortune to be involved in two Swedish ...
Contenido
1 | |
27 | |
Chapter 3 Culture and Society Media and Communication | 53 |
Part III Levels of Communication | 70 |
Chapter 5 Organizational Communication | 105 |
Chapter 6 Societal Communication Mass Communication | 138 |
Chapter 7 International and Intercultural Communication | 170 |
Part IV The Future of Communication | 199 |
References | 206 |
Name Index | 212 |
Subject Index | 214 |
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Términos y frases comunes
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed economic example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various video nasties weak tie Wheel of Culture