Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 46
... Kurt Lewin and his associates , had been dealing from the first with such patterns of interpersonal interaction and sentiment but here , one senses , the concern with small groups was a concern with the construc- tion of small scale ...
... Kurt Lewin and his associates , had been dealing from the first with such patterns of interpersonal interaction and sentiment but here , one senses , the concern with small groups was a concern with the construc- tion of small scale ...
Página 54
... Kurt Lewin and those who continue in his tradition , have studied this phenomenon . The Lewinians have named it " social reality " and they explain it as follows : Experiments dealing with memory and group pressure on the indi- vidual ...
... Kurt Lewin and those who continue in his tradition , have studied this phenomenon . The Lewinians have named it " social reality " and they explain it as follows : Experiments dealing with memory and group pressure on the indi- vidual ...
Página 118
... Kurt Lewin ( 1952 ) had a name for these individuals who link interpersonal communi- cations networks to something " outside " : he called them " gatekeepers . " " 8 3. Pp . 459-462 . Thus , Lewin's " gatekeeper ” idea is very closely ...
... Kurt Lewin ( 1952 ) had a name for these individuals who link interpersonal communi- cations networks to something " outside " : he called them " gatekeepers . " " 8 3. Pp . 459-462 . Thus , Lewin's " gatekeeper ” idea is very closely ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women