Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 238
... Table 17 share the same social status . " In other words , influence exchange in marketing appears to go on between pairs of women of like status . When the direction of flow is analyzed - that is , when we examine those cases where ...
... Table 17 share the same social status . " In other words , influence exchange in marketing appears to go on between pairs of women of like status . When the direction of flow is analyzed - that is , when we examine those cases where ...
Página 284
... Table 40 - The Follow - ups Have Much Higher Occupational Standing1 Original Sample Expert Group I Expert Group II Business and Professional 9 % 24 % 33 % Expert Group III 33 % High White Collar 21 27 39 47 Low White Collar 19 14 10 10 ...
... Table 40 - The Follow - ups Have Much Higher Occupational Standing1 Original Sample Expert Group I Expert Group II Business and Professional 9 % 24 % 33 % Expert Group III 33 % High White Collar 21 27 39 47 Low White Collar 19 14 10 10 ...
Página 366
... Table C4 . Neighbors and friends are over - represented in the designatees interviewed while non - household ... Table A flow table , as defined in the text , occurs if we cross tabulate a property of an influential against the ...
... Table C4 . Neighbors and friends are over - represented in the designatees interviewed while non - household ... Table A flow table , as defined in the text , occurs if we cross tabulate a property of an influential against the ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women