Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 156
... cent of the influentials and 82 per cent of the influencees agreed with the respondents who designated them about the role they played . But there is a somewhat greater difference be- tween the two groups in the " role reversed " and ...
... cent of the influentials and 82 per cent of the influencees agreed with the respondents who designated them about the role they played . But there is a somewhat greater difference be- tween the two groups in the " role reversed " and ...
Página 158
... cent of the cases seem to be confirmed . The 54 per cent refers , of course , to the proportion of cases in which all of what was alleged by the designating respondent is explicitly substantiated . Another way of approaching the problem ...
... cent of the cases seem to be confirmed . The 54 per cent refers , of course , to the proportion of cases in which all of what was alleged by the designating respondent is explicitly substantiated . Another way of approaching the problem ...
Página 215
... cent ) ; general magazines are next , with 12 per cent effective exposures ; and women's magazines come last , with 9 per cent . Their effective- ness thus seems to parallel the content emphasis of the three types , for movie magazines ...
... cent ) ; general magazines are next , with 12 per cent effective exposures ; and women's magazines come last , with 9 per cent . Their effective- ness thus seems to parallel the content emphasis of the three types , for movie magazines ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women