Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 77
Página 19
... concerned with what has been called fact - gathering or bookkeeping operations . We are suggesting , however , that audience research may be viewed 6. The Lazarsfeld ( 1948 ) classification cited in the footnote above indi- cates quite ...
... concerned with what has been called fact - gathering or bookkeeping operations . We are suggesting , however , that audience research may be viewed 6. The Lazarsfeld ( 1948 ) classification cited in the footnote above indi- cates quite ...
Página 95
... concerned . Here , then , it appears that networks of communication exist not only within the web of friendship networks but within the web of shared interests and concerns as well . Festinger et al . ( 1950 ) however , suggest several ...
... concerned . Here , then , it appears that networks of communication exist not only within the web of friendship networks but within the web of shared interests and concerns as well . Festinger et al . ( 1950 ) however , suggest several ...
Página 133
... concern with changing fashions and opinons , etc. - matters which are of primary concern to the " other - directed " personality . 20. It is perhaps worth reiterating what was said at the very opening : Mass media research has been ...
... concern with changing fashions and opinons , etc. - matters which are of primary concern to the " other - directed " personality . 20. It is perhaps worth reiterating what was said at the very opening : Mass media research has been ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women