Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 56
... consider some of the possible ob- jections to the study we have just reported . Consider , for example , the arguments that ( 1 ) the situation was completely unstructured and therefore unreal , for , after all , nobody could know that ...
... consider some of the possible ob- jections to the study we have just reported . Consider , for example , the arguments that ( 1 ) the situation was completely unstructured and therefore unreal , for , after all , nobody could know that ...
Página 75
... consider cooperating with the campaign . The discussion groups were also asked at the end of the session who among them would be willing to try the suggested foods , and hands were raised and counted . A follow - up sometime later ...
... consider cooperating with the campaign . The discussion groups were also asked at the end of the session who among them would be willing to try the suggested foods , and hands were raised and counted . A follow - up sometime later ...
Página 183
... consider an index of effective- ness high ( H ) if it is .20 or larger ; and we will talk of low ( L ) effectiveness if the index is less than .20 . We thus can classify all our influences into four groups . HH will indicate that the ...
... consider an index of effective- ness high ( H ) if it is .20 or larger ; and we will talk of low ( L ) effectiveness if the index is less than .20 . We thus can classify all our influences into four groups . HH will indicate that the ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women