Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 63
Página 18
... effect analysis or the study of the impact of mass communications . For some purposes , this three - way division is useful . For other purposes , however - and , notably , for the purpose at hand - it is misleading because it obscures ...
... effect analysis or the study of the impact of mass communications . For some purposes , this three - way division is useful . For other purposes , however - and , notably , for the purpose at hand - it is misleading because it obscures ...
Página 19
... Effect If it is agreed that the focus of mass media research has been the study of campaigns , it can readily be demonstrated that the several ... effect [ 19 ] Between Media and Mass Intervening Variables and the Study of Effect.
... Effect If it is agreed that the focus of mass media research has been the study of campaigns , it can readily be demonstrated that the several ... effect [ 19 ] Between Media and Mass Intervening Variables and the Study of Effect.
Página 41
... effect , they became sensitized to the possibility that some other factor might be operative . ( 3 ) It is noteworthy that the people being studied them- selves furnished the major clue . In each case , when expecta- tions about what ...
... effect , they became sensitized to the possibility that some other factor might be operative . ( 3 ) It is noteworthy that the people being studied them- selves furnished the major clue . In each case , when expecta- tions about what ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women