Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 161
... ence plays in decision - making . The third section , the final one , then builds explicitly on the present section and attempts to report what " opinion leaders " look like , and how they can be distinguished from those whom they lead ...
... ence plays in decision - making . The third section , the final one , then builds explicitly on the present section and attempts to report what " opinion leaders " look like , and how they can be distinguished from those whom they lead ...
Página 222
... ence acts of the kind with which we are concerned go on among persons of like status.2 In any event , we are proposing here to make room for a hypothesis of horizontal influence to stand alongside the hy- pothesis of vertical influence ...
... ence acts of the kind with which we are concerned go on among persons of like status.2 In any event , we are proposing here to make room for a hypothesis of horizontal influence to stand alongside the hy- pothesis of vertical influence ...
Página 245
... ence rather than requests , and since a large proportion of mar- keting communication within the family takes the form of requests we have excluded intra - household communication completely from our analysis to this point . Examination ...
... ence rather than requests , and since a large proportion of mar- keting communication within the family takes the form of requests we have excluded intra - household communication completely from our analysis to this point . Examination ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women