Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 113
... example , it is reported , that transmitters of news and opinion to the rural areas of the pre - industrial countries which have been studied are people who physically commute between city and village . Thus , bus drivers , for example ...
... example , it is reported , that transmitters of news and opinion to the rural areas of the pre - industrial countries which have been studied are people who physically commute between city and village . Thus , bus drivers , for example ...
Página 118
... example , the kind of communications role which is assigned to an individual who is located at a strategic point in the group structure rela- tive to some relevant environment . The boss's secretary , for example , may play this kind of ...
... example , the kind of communications role which is assigned to an individual who is located at a strategic point in the group structure rela- tive to some relevant environment . The boss's secretary , for example , may play this kind of ...
Página 364
... Example only only Both talked to & visible example Proportion of Designated Influentials Interviewed 50 % 33 % 41 % Total ( 100 % ) ( 188 ) ( 201 ) ( 63 ) The persons interviewed are more likely to be persons who have influenced the ...
... Example only only Both talked to & visible example Proportion of Designated Influentials Interviewed 50 % 33 % 41 % Total ( 100 % ) ( 188 ) ( 201 ) ( 63 ) The persons interviewed are more likely to be persons who have influenced the ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women