Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 280
... expert group named an expert's expert , and one - third named no one . We succeeded in interviewing 214 of the 216 experts ' experts , four - fifths of whom , in turn , furnished us with 164 more names that is , experts ' experts ' experts ...
... expert group named an expert's expert , and one - third named no one . We succeeded in interviewing 214 of the 216 experts ' experts , four - fifths of whom , in turn , furnished us with 164 more names that is , experts ' experts ' experts ...
Página 283
... expert but women in the follow - ups name fewer men and more women . Table 39 - Women in the Follow - ups Name More Women as Experts RESPONDENTS ( WOMEN ONLY ) Her Expert Is Original Sample Male 67 % Expert Group I 52 % Expert Group II ...
... expert but women in the follow - ups name fewer men and more women . Table 39 - Women in the Follow - ups Name More Women as Experts RESPONDENTS ( WOMEN ONLY ) Her Expert Is Original Sample Male 67 % Expert Group I 52 % Expert Group II ...
Página 284
... ( Expert Group I ) or ex- perts ' experts ( Expert Group II ) . Each column in the table , then , reports the occupations of the experts named by each successive group . Almost always the largest proportion of designations goes to the ...
... ( Expert Group I ) or ex- perts ' experts ( Expert Group II ) . Each column in the table , then , reports the occupations of the experts named by each successive group . Almost always the largest proportion of designations goes to the ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women