Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
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Página 178
... greater effectiveness of a given medium may reflect nothing more than that medium's greater coverage . We need a relative measure which holds coverage constant , as it were , and allows us to compare the relative effectiveness of the ...
... greater effectiveness of a given medium may reflect nothing more than that medium's greater coverage . We need a relative measure which holds coverage constant , as it were , and allows us to compare the relative effectiveness of the ...
Página 207
... greater impact than another . This can be the result of a number of differences between the two sources . It could be , for instance , that they are both equally effective if they reach people , but the one has a much greater coverage ...
... greater impact than another . This can be the result of a number of differences between the two sources . It could be , for instance , that they are both equally effective if they reach people , but the one has a much greater coverage ...
Página 242
... greater proportion of the youngest women con- sulted their seniors than the oldest group consulted their juniors ... greater the extent of a woman's social contacts , the greater her chances for marketing leadership . This , of course ...
... greater proportion of the youngest women con- sulted their seniors than the oldest group consulted their juniors ... greater the extent of a woman's social contacts , the greater her chances for marketing leadership . This , of course ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women