Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 37
Página 232
... gregariousness increases more rapidly than does that of her life - cycle peer of higher status . Now , we should have a fairly clear idea of the relationship between life - cycle type and gregariousness : 1. On both status levels , high ...
... gregariousness increases more rapidly than does that of her life - cycle peer of higher status . Now , we should have a fairly clear idea of the relationship between life - cycle type and gregariousness : 1. On both status levels , high ...
Página 261
... gregariousness compares with the " average . " Table 27 - Fashion Leadership Is " Exported " by the Highly Gregarious High Gregariousness Medium Gregariousness Low Gregariousness Ratio of Fashion Leadership to Fashion " Saliency ...
... gregariousness compares with the " average . " Table 27 - Fashion Leadership Is " Exported " by the Highly Gregarious High Gregariousness Medium Gregariousness Low Gregariousness Ratio of Fashion Leadership to Fashion " Saliency ...
Página 289
... gregariousness which it provided . Among women with equal gregariousness , the chances for marketing leadership were roughly similar on every status level.19 So we must ask , therefore , whether this may not also be the case for public ...
... gregariousness which it provided . Among women with equal gregariousness , the chances for marketing leadership were roughly similar on every status level.19 So we must ask , therefore , whether this may not also be the case for public ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women