Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 279
... influential and influencee . The fact that there is any discrepancy at all can be explained by the fact that our classification of " within the family " includes a variety of relatives , many of whom did not live in the same household ...
... influential and influencee . The fact that there is any discrepancy at all can be explained by the fact that our classification of " within the family " includes a variety of relatives , many of whom did not live in the same household ...
Página 280
... influential group to those whom they named ( Jump 2 ) ; and from the second group of influentials to those who are influential for them ( Jump 3 ) . From our original sample , we obtained 368 names ; that is , about half of the women in ...
... influential group to those whom they named ( Jump 2 ) ; and from the second group of influentials to those who are influential for them ( Jump 3 ) . From our original sample , we obtained 368 names ; that is , about half of the women in ...
Página 374
... influential in June report themselves as influential in August . " 6. What we shall say for fashions and public affairs holds good for mar- keting and movie - going as well , except where specifically noted . 7. Examining those who are ...
... influential in June report themselves as influential in August . " 6. What we shall say for fashions and public affairs holds good for mar- keting and movie - going as well , except where specifically noted . 7. Examining those who are ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women