Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 239
... Life - Cycle Position and Marketing Leadership : " The Large Family Wives ” We have seen that position on the status ladder plays no part in determining concentrations of opinion leaders in the arena of marketing . Let us turn to the ...
... Life - Cycle Position and Marketing Leadership : " The Large Family Wives ” We have seen that position on the status ladder plays no part in determining concentrations of opinion leaders in the arena of marketing . Let us turn to the ...
Página 247
... life - cycle or do they congregate in a particular life - cycle position ? Are they high up on the status ladder or are they represented equally on every status level ? Are they more gregarious than the non - leaders or is ...
... life - cycle or do they congregate in a particular life - cycle position ? Are they high up on the status ladder or are they represented equally on every status level ? Are they more gregarious than the non - leaders or is ...
Página 323
... life - cycle position called " girls " ( unmarried women under 35 years of age ) , there is to be found a greater concentration of opinion leaders than among women of any other life - cycle type . Now what we found , of course , is that ...
... life - cycle position called " girls " ( unmarried women under 35 years of age ) , there is to be found a greater concentration of opinion leaders than among women of any other life - cycle type . Now what we found , of course , is that ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women