Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 226
... status differences . So we shall adopt a broad division into high , middle and low status . The utility of this classification can of course be judged only with reference to what it can teach . To divide our respondents into these three ...
... status differences . So we shall adopt a broad division into high , middle and low status . The utility of this classification can of course be judged only with reference to what it can teach . To divide our respondents into these three ...
Página 267
... Status Middle Status Low Status 1.00 1.14 .88 Table 30 indicates that the leaders among women of high status are just enough to satisfy the extent of fashion interest among those women . The low status level , on the other hand , would ...
... Status Middle Status Low Status 1.00 1.14 .88 Table 30 indicates that the leaders among women of high status are just enough to satisfy the extent of fashion interest among those women . The low status level , on the other hand , would ...
Página 289
... status level.19 So we must ask , therefore , whether this may not also be the case for public affairs leadership : Table 42 - Status Level and Gregariousness Are Both Related to Public Affairs Leadership Gregariousness Score High Middle Low ...
... status level.19 So we must ask , therefore , whether this may not also be the case for public affairs leadership : Table 42 - Status Level and Gregariousness Are Both Related to Public Affairs Leadership Gregariousness Score High Middle Low ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women