Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
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Página 243
... marketing leaders confirms our expectation . Gregariousness , then , is a characteristic of the marketing leader . And the relationship between gregariousness and mar- keting leadership holds true for women of each life - cycle type ...
... marketing leaders confirms our expectation . Gregariousness , then , is a characteristic of the marketing leader . And the relationship between gregariousness and mar- keting leadership holds true for women of each life - cycle type ...
Página 311
... Leaders Number of Magazines Marketing Leaders Fashion Leaders LOW EDUCATION Public Affairs Movie Leaders Leaders Non- Leaders 5 or more 41 % 58 % 60 % 58 % 30 % less than 5 59 42 40 42 70 100 % = ( 91 ) ( 79 ) ( 30 ) ( 64 ) ( 270 ) HIGH ...
... Leaders Number of Magazines Marketing Leaders Fashion Leaders LOW EDUCATION Public Affairs Movie Leaders Leaders Non- Leaders 5 or more 41 % 58 % 60 % 58 % 30 % less than 5 59 42 40 42 70 100 % = ( 91 ) ( 79 ) ( 30 ) ( 64 ) ( 270 ) HIGH ...
Página 314
... Marketing Non- Leaders Leaders Fashion Low Ed'n 100 % = High Ed'n 100 % = 27 % ( 88 ) 48 % 43 % ( 77 ) ( 219 ) 20 % Non- Leaders Leaders 39 % 17 % Public Affairs Non- Leaders Leaders Movie Non- Leaders Leaders 50 % 20 % 25 % 24 % ( 324 ) ...
... Marketing Non- Leaders Leaders Fashion Low Ed'n 100 % = High Ed'n 100 % = 27 % ( 88 ) 48 % 43 % ( 77 ) ( 219 ) 20 % Non- Leaders Leaders 39 % 17 % Public Affairs Non- Leaders Leaders Movie Non- Leaders Leaders 50 % 20 % 25 % 24 % ( 324 ) ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women