Personal influence: the part played by people in the flow of mass communicationsFree Press, 1955 - 400 páginas |
Dentro del libro
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Página 17
This was the "model"— of society and of the processes of communication—
which mass media research seems to have had in mind when it first began,
shortly after the introduction of radio, in the 1920's. Partly, the "model" developed
from an ...
This was the "model"— of society and of the processes of communication—
which mass media research seems to have had in mind when it first began,
shortly after the introduction of radio, in the 1920's. Partly, the "model" developed
from an ...
Página 18
the part played by people in the flow of mass communications Elihu Katz, Paul
Félix Lazarsfeld, Columbia University. Bureau of ... Just as the "model" we have
examined poses this question, so too, do the "clients" of mass media research.
the part played by people in the flow of mass communications Elihu Katz, Paul
Félix Lazarsfeld, Columbia University. Bureau of ... Just as the "model" we have
examined poses this question, so too, do the "clients" of mass media research.
Página 19
riding interest of mass media research is in the study of the effectiveness of mass
media attempts to influence— usually, to change— opinions and attitudes in the
very short run. Perhaps this is best described as an interest in the effects of mass
...
riding interest of mass media research is in the study of the effectiveness of mass
media attempts to influence— usually, to change— opinions and attitudes in the
very short run. Perhaps this is best described as an interest in the effects of mass
...
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Contenido
mages of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence, the Part Played by People in the Flow of Mass ... Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1966 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned consider Decatur decision designated designatees discussion effect Emile Durkheim ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees influential interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant role S. N. Eisenstadt sample situation social status specific influence status groups status level suggest Table talk tend tion Total viduals woman women
Información bibliográfica
| Título | Personal influence: the part played by people in the flow of mass communications Volumen2 de Foundations of communications research |
| Autores | Elihu Katz, Paul Félix Lazarsfeld, Columbia University. Bureau of Applied Social Research |
| Editor | Free Press, 1955 |
| Largo | 400 páginas |
| Exportar cita | BiBTeX EndNote RefMan |