Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 239
... matrons - will produce the largest proportion of opinion lead- ership . If the current responsibilities of marketing for a family with young children are paramount in determining opinion leadership , then we shall find that the matrons ...
... matrons - will produce the largest proportion of opinion lead- ership . If the current responsibilities of marketing for a family with young children are paramount in determining opinion leadership , then we shall find that the matrons ...
Página 253
... matron who is highly interested in fashions may be eager and " ready " to give advice , but she must have somebody to give it to . Now , who is that going to be ? Other matrons ? Very few of them , we saw , are interested in fashions ...
... matron who is highly interested in fashions may be eager and " ready " to give advice , but she must have somebody to give it to . Now , who is that going to be ? Other matrons ? Very few of them , we saw , are interested in fashions ...
Página 256
... matrons hover near the " average . " In accordance with the interpretation we have been suggesting , these results would seem to mean that the small family wives and the matrons have just enough leadership in their own ranks to satisfy ...
... matrons hover near the " average . " In accordance with the interpretation we have been suggesting , these results would seem to mean that the small family wives and the matrons have just enough leadership in their own ranks to satisfy ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women