Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 302
... movie leaders are " gregarious " in the very special sense that movie - going itself is a gregarious enterprise . Shared Movie - Going and the Flow of Influence If we are correct , it should follow that the flow of influence in this ...
... movie leaders are " gregarious " in the very special sense that movie - going itself is a gregarious enterprise . Shared Movie - Going and the Flow of Influence If we are correct , it should follow that the flow of influence in this ...
Página 315
... leaders is provided by the magazines . Earlier , we observed that leaders of all four types tended to read a larger ... movie - going . As Table 57 indicates , movie magazine reader- ship clearly distinguishes between movie leaders and ...
... leaders is provided by the magazines . Earlier , we observed that leaders of all four types tended to read a larger ... movie - going . As Table 57 indicates , movie magazine reader- ship clearly distinguishes between movie leaders and ...
Página 316
... leaders ; in other words , the movie leaders don't rely as much as the non - leaders on borrowing , or on second - hand copies , or on beauty parlor reading . They are more likely to go out and buy a copy directly . Again , an ...
... leaders ; in other words , the movie leaders don't rely as much as the non - leaders on borrowing , or on second - hand copies , or on beauty parlor reading . They are more likely to go out and buy a copy directly . Again , an ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women