Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 358
... original respondent about it , and which of them used it first . This last point especially - establishing tempo ... original respondent . We knew the general sub- ject of conversation , but not the pros and cons , nor did we have any ...
... original respondent about it , and which of them used it first . This last point especially - establishing tempo ... original respondent . We knew the general sub- ject of conversation , but not the pros and cons , nor did we have any ...
Página 360
... original respondent- influencee points out somebody who has influenced her ; while on the other side , the influential , now original respondent , points out somebody whom she has influenced . If this were so , we would have reason to ...
... original respondent- influencee points out somebody who has influenced her ; while on the other side , the influential , now original respondent , points out somebody whom she has influenced . If this were so , we would have reason to ...
Página 362
... original respondent is influencee , she can report on advice she might have taken without the knowledge of the influ- ential , but where the original respondent is reporting herself as influential clearly she cannot know if something ...
... original respondent is influencee , she can report on advice she might have taken without the knowledge of the influ- ential , but where the original respondent is reporting herself as influential clearly she cannot know if something ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women