Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 162
... development of this section and to the analysis of the data . proach every situation . Thus one form of study that [ 162 ] Section Two : Section Two: The Impact of Personal Influence The Place of Impact Analysis in the Study of Influence.
... development of this section and to the analysis of the data . proach every situation . Thus one form of study that [ 162 ] Section Two : Section Two: The Impact of Personal Influence The Place of Impact Analysis in the Study of Influence.
Página 214
... influence our respondents in that area more than the average run of advisers . 3. The more specific the suggestion which a personal contact makes , the more likely it is that his or her advice ... Personal Influence The Role of Specificity.
... influence our respondents in that area more than the average run of advisers . 3. The more specific the suggestion which a personal contact makes , the more likely it is that his or her advice ... Personal Influence The Role of Specificity.
Página 399
... Personal VS. media influences on , 175-178 , 183 " Mass , " concept of , 16 , 33n . , 40 Mass media vs. personal influence , 3 , 5 , 31 , 165-166 , 169 , 175-186 ; and small group research , 7-9 ; early image of process , 15-17 , 24 ...
... Personal VS. media influences on , 175-178 , 183 " Mass , " concept of , 16 , 33n . , 40 Mass media vs. personal influence , 3 , 5 , 31 , 165-166 , 169 , 175-186 ; and small group research , 7-9 ; early image of process , 15-17 , 24 ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women