Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 43
Página 160
... political attitude . One may be a much more discrete , and there- fore recollectable , incident than the other . Such variations ob- viously need much more study . Yet , we believe that the results of our attempt at confirmation allow ...
... political attitude . One may be a much more discrete , and there- fore recollectable , incident than the other . Such variations ob- viously need much more study . Yet , we believe that the results of our attempt at confirmation allow ...
Página 271
... politics and specific political events , they claim less interest than men.1 We have chosen the sector of information and opinion , rather than that of direct political or civic activity , as the context in which to study the feminine ...
... politics and specific political events , they claim less interest than men.1 We have chosen the sector of information and opinion , rather than that of direct political or civic activity , as the context in which to study the feminine ...
Página 291
... political participa- tion which indicate that , in the United States , interest and par- ticipation in politics increase with increasing age . This con- trast seems to suggest that opinion leadership in public affairs may be something ...
... political participa- tion which indicate that , in the United States , interest and par- ticipation in politics increase with increasing age . This con- trast seems to suggest that opinion leadership in public affairs may be something ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women