Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 38
Página 275
... public affairs leadership only insofar as it brings with it differing concentrations of informed people . If this is so , we should find that equally interested people , regardless of their status level , should have roughly the same ...
... public affairs leadership only insofar as it brings with it differing concentrations of informed people . If this is so , we should find that equally interested people , regardless of their status level , should have roughly the same ...
Página 289
... leadership . In other words , it turned out that higher status was associated with increased leadership primarily by virtue of the greater opportunity for gregariousness ... Public Affairs Leadership To round [ 289 ] Public Affairs Leaders.
... leadership . In other words , it turned out that higher status was associated with increased leadership primarily by virtue of the greater opportunity for gregariousness ... Public Affairs Leadership To round [ 289 ] Public Affairs Leaders.
Página 294
... leadership in public affairs , then , with the passage of time , women of low status should become increasingly less likely to be public affairs lead- ers , whereas , on the high status level , this " drop - off " might be expected to ...
... leadership in public affairs , then , with the passage of time , women of low status should become increasingly less likely to be public affairs lead- ers , whereas , on the high status level , this " drop - off " might be expected to ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women