Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 226
... sample fell on one side and half on the other . For education , a high school diploma proved to be the dividing point - that is , about half the people in our sample had completed high school or more , the other half had some high ...
... sample fell on one side and half on the other . For education , a high school diploma proved to be the dividing point - that is , about half the people in our sample had completed high school or more , the other half had some high ...
Página 281
... sample who are able to furnish the name of a general influen- tial are more likely , than those who cannot , to be actively in- fluential for others : Table 37 - Those Who Name a Public Affairs Expert Are More Likely To Be Influential ...
... sample who are able to furnish the name of a general influen- tial are more likely , than those who cannot , to be actively in- fluential for others : Table 37 - Those Who Name a Public Affairs Expert Are More Likely To Be Influential ...
Página 282
... sample and of each follow - up jump with the next . Using the same information index intro- duced earlier in this chapter , -and comparing men and women -separately - we find the expert groups far better informed than the original sample ...
... sample and of each follow - up jump with the next . Using the same information index intro- duced earlier in this chapter , -and comparing men and women -separately - we find the expert groups far better informed than the original sample ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women