Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 226
... status groups , we have selected two factors - rent and edu- cation - and combined them into an index of social and eco- nomic status . This was done by taking each factor and locating a dividing point at which half the sample fell on ...
... status groups , we have selected two factors - rent and edu- cation - and combined them into an index of social and eco- nomic status . This was done by taking each factor and locating a dividing point at which half the sample fell on ...
Página 278
... status while the comparable figures in marketing and fashions are 66 per cent and 57 per cent respectively . If one ... groups make upper status people natural targets of inquiry , and in this arena , at least , there is reason to ...
... status while the comparable figures in marketing and fashions are 66 per cent and 57 per cent respectively . If one ... groups make upper status people natural targets of inquiry , and in this arena , at least , there is reason to ...
Página 330
... status groups , we shall consider only extra - family influencing since influen- tials and influencees of the same family are so likely to share the same social status . While influence transactions in mar- keting revealed least age ...
... status groups , we shall consider only extra - family influencing since influen- tials and influencees of the same family are so likely to share the same social status . While influence transactions in mar- keting revealed least age ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women