Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 357
... suggest that she try ( brand ) or consider ( opinion ) ? " " ( For influencee follow - ups ) : " Did she happen to suggest that you try . 3. ( For influential follow - ups ) : " Did she seek your advice or did you just happen to suggest ...
... suggest that she try ( brand ) or consider ( opinion ) ? " " ( For influencee follow - ups ) : " Did she happen to suggest that you try . 3. ( For influential follow - ups ) : " Did she seek your advice or did you just happen to suggest ...
Página 358
... suggestion that we focus first on the product or style or opinion : was the follow - up herself using the product , was ... suggest that you try it ? FOLLOW - UP INTERVIEW WITH POLITICAL INFLUENCEES 1. Everyone discusses current problems ...
... suggestion that we focus first on the product or style or opinion : was the follow - up herself using the product , was ... suggest that you try it ? FOLLOW - UP INTERVIEW WITH POLITICAL INFLUENCEES 1. Everyone discusses current problems ...
Página 359
... suggest it to her ? 9. Do you believe she has pretty good ideas about such topics ? 10. Do you discuss such topics ... suggestion . We have reported many of the results of the analysis of this in- formation in Part II , Section One of ...
... suggest it to her ? 9. Do you believe she has pretty good ideas about such topics ? 10. Do you discuss such topics ... suggestion . We have reported many of the results of the analysis of this in- formation in Part II , Section One of ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women