Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 143
... talk it over with someone before you make up your mind ? If so , whom ? " Not every woman in the sample indicated that she did talk to someone about the things she read or heard about . About half , in fact , replied that they were not ...
... talk it over with someone before you make up your mind ? If so , whom ? " Not every woman in the sample indicated that she did talk to someone about the things she read or heard about . About half , in fact , replied that they were not ...
Página 347
... talk ? .. 21. Please think for a moment of the people whom you see and talk with- your family and neighbors , relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are ( a ) living ...
... talk ? .. 21. Please think for a moment of the people whom you see and talk with- your family and neighbors , relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are ( a ) living ...
Página 351
... talk with— your family and neighbors , relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are ( a ) living in your immediate household ? .. ( b ) relatives and in - laws not ...
... talk with— your family and neighbors , relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are ( a ) living in your immediate household ? .. ( b ) relatives and in - laws not ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women