Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 89
... tend to address themselves to the entire group ; indeed , it turns out others tend to talk to them as individuals , but their own talk is more often directed to the group as a whole . Furthermore , it is important to note , popu- larity ...
... tend to address themselves to the entire group ; indeed , it turns out others tend to talk to them as individuals , but their own talk is more often directed to the group as a whole . Furthermore , it is important to note , popu- larity ...
Página 90
... tends to ' centralize , ' in other words , around a leader through whom most of the com- munication flows . " 12 But ... tend to command a position of " centrality " in the communications channels of their groups , seemingly we are led ...
... tends to ' centralize , ' in other words , around a leader through whom most of the com- munication flows . " 12 But ... tend to command a position of " centrality " in the communications channels of their groups , seemingly we are led ...
Página 329
... tends to take place between age - peers ( largely between husband and wife we expect ) since the young people tend to look outside the family for their movie companions and for their movie advice . When an " ex- pert " is sought out ...
... tends to take place between age - peers ( largely between husband and wife we expect ) since the young people tend to look outside the family for their movie companions and for their movie advice . When an " ex- pert " is sought out ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women