Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 57
... viduals turn to and depend on others , when they have to form opinions or make decisions in unclear situations - this we have called the " social reality " function of groups ; and secondly , that individuals interacting with each other ...
... viduals turn to and depend on others , when they have to form opinions or make decisions in unclear situations - this we have called the " social reality " function of groups ; and secondly , that individuals interacting with each other ...
Página 62
... viduals do not like to find their associates departing from a traditional way of " seeing " something . It is a very very discom- fiting experience for individuals to discover that one of their number proposes to " see " something in a ...
... viduals do not like to find their associates departing from a traditional way of " seeing " something . It is a very very discom- fiting experience for individuals to discover that one of their number proposes to " see " something in a ...
Página 94
... viduals . ( C. ) SITUATIONS : COMMUNICATIONS CONTENT AND INTERPERSONAL RELATIONS Individuals in modern society are usually members of more than one group , and have interpersonal ties in different sorts of situations . Groups of ...
... viduals . ( C. ) SITUATIONS : COMMUNICATIONS CONTENT AND INTERPERSONAL RELATIONS Individuals in modern society are usually members of more than one group , and have interpersonal ties in different sorts of situations . Groups of ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand cent chapter compared concerned decision designatees discussion effect EMILE DURKHEIM ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls high status highly gregarious idea impact important indicated individuals influ influencees interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence middle status movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questions radio relationship relative relevant role S. N. EISENSTADT sample situation Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women